… organise a record-breaking book-signing.
An email from Random House popped into my inbox yesterday inviting me to Katie Price‘s latest book-signing. It is being held on July 27th at the O2 Academy in Leeds. Katie is aiming to sign more than 1,951 copies of her book The Comeback Girl. The book will be on sale at the event for half price and all those attending will have their name included in the acknowledgements of her next novel, out in October. In addition one lucky person will be picked at random to be a character in the new novel. Everyone will also receive a woven wristband as a souvenir of the day. Full details here.
This is a very canny (if expensive) marketing ploy. Katie is guaranteed massive sales at the signing event plus a repeat of those sales in October as everyone buys the next book (for themselves & their friends) because their name appears in the acknowledgements.
It’s widely acknowledged that Katie is a very skilful business woman who knows how to market herself and make money. In recognition of this, I take my hat off to her and wish her every success but a small part of me groaned when I read the email. It seems like another case of publishing success feeding off a celebrity name – but may be I’m not entitled to comment given that I’ve never read any of her books.
What do you think?