Archive for category Non-fiction
The next Senior Travel Expert writing competition is now open for entries.
The competition calls for original travel articles on the theme ‘Heritage’ up to 750 words in length. Historical, cultural and natural heritage are all included under this theme.
Unusually for an article writing competition, entertaining fictional entries are also allowed. Entry is free.
The author of the best entry will receive £100 cash. Ten runners-up will each receive £10 Amazon UK Vouchers. The winning entry and runner-up entries will be published on the Senior Travel Expert website. Closing date is October 31st.
When writing your entry don’t forget that the Senior Travel Expert website is aimed at travellers aged 55 and over. And, as always, make sure you read the full terms and conditions.
When I was offered an ARC of Everybody Works in Sales by Niraj Kapur I immediately said, “Yes, please!”
The reason? As writers, I feel we are each increasingly having to be our own salesman. We might be marketing our self-published books, pitching an article to an editor, writing an agent covering letter or polishing up our website. So, I hoped Everybody Works in Sales might reveal to me the secret formula of selling books, short stories and articles.
Of course it didn’t because deep down we all know there is no secret formula to sales. But the book did teach me what the mindset of a salesman should be – and it isn’t SELL! SELL! SELL!
The three main points I took away from Everybody Works in Sales were:
- Don’t try to constantly sell ‘at’ people willy-nilly (e.g. frequent ‘buy my books’ tweeting). Instead take the time to build relationships – with magazine editors, book shops, social media followers etc.
- Nothing succeeds like hard work.
- Treat your customers/readers/editors/followers as you would like to be treated.
Two quotations from the book which are worth pondering:
- Care for people and ask for nothing immediately in return.
- You can always go further in a group than by yourself – maybe that’s why we writers like to collect together and share experiences?
But this book has more to offer than these simple lessons. There are many inspirational quotations and advice on making progress in a corporate career. The book follows the career of its author, Niraj Kapur, the bad bits as well as the good bits. He’s had some tough times in his working life and his experiences might help you if you’re trying to climb the greasy pole in sales or management.
In places the book’s language is unpolished and reflects the way I imagine Niraj would speak. It is conversational rather than textbook and allows the author’s background and personality to come through. It’s as though Niraj is in the room with you.
Everybody Works in Sales is an easy read that shares inspirational thoughts for leading a better life in the workplace, building relationships with potential customers and networking.
About Everybody Works in Sales
We all work in sales. If you work for somebody, you earn a living by selling their product or service. If you are self-employed, you earn a living by selling your product or service.
When you buy from Amazon, they always recommended other products similar to the ones you are purchasing or have already purchased – that’s selling. When you download a song, movie or TV show from iTunes, they always recommend more similar products. That’s selling.
When you register for most websites, they sell their products or services to you through a regular email.
When you attend an exhibition at the NEC, London ExCel, Olympia, Manchester or even a local market, everyone is trying to sell you their product.
We all work in sales, yet few people know how to sell. Until now.
Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.
Available on Kindle and in paperback from Amazon.
About Niraj Kapur
Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years. From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.
Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie, Naachle London, was released in select cinemas across the UK.
He’s working on his next book while advising companies and coaching individuals on how to improve their sales.
Follow Niraj on Twitter: @Nirajwriter or find him on LinkedIn: https://uk.linkedin.com/in/nkapur.
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If you write for children it’s important to know that the language and sentence structures within your work are suitable for the age range of your target reader. For the rest of us, it can be useful to get an idea of how accessible our writing is, i.e. is it understandable to most people or are our sentences and words too long?
The children’s author Lorraine Hellier recently introduced me to a function within Microsoft Word that measures the readability of manuscripts. It’s very easy to set up. Within Word take the following steps:
- In the ‘File’ tab, click ‘Options’.
- Select ‘Proofing’.
- Ensure the ‘Check grammar with spelling’ box is selected.
- Select the ‘Show readability statistics’ box.
Next time the spell check facility is used within a document, at the end you will be shown a ‘Readability Statistics’ pane. Among other things this shows the Flesch Reading Ease Index, the Flesch-Kincaid Grade Level and the percentage of passive sentences.
The Flesch Reading Ease index works on a 100 point scale, the higher the index, the easier a document is to understand. A score between 60 and 70 is acceptable for most documents.
The Flesch-Kincaid Grade Level gives a manuscript a US school grade level. This link gives a conversion from US school grade to age and to UK school year. Roughly, the US grade + 1 = UK school year. For example 5th grade = year 6 = age 10/11.
Writers for adults will find the passive sentence percentage most useful. Eliminating passive sentences makes any writing more immediate and effective. We often write passive sentences without noticing, so this is a great tool for highlighting the need to go back through a story and rewrite these phrases.
How easy to read (and active!) is your work?
I’ve been busy novelling for the last eight months or so and haven’t had time for competitions. However, a couple have popped into my inbox lately and, since I can’t use them, I thought I’d share them with you lovely people. Fingers crossed, one (or more) of you might have what it takes to be a winner!
Travel Writing Competition run by Travel for Seniors
This is free to enter and offers a first prize of £100 plus internet publication. They want 750 words on the theme ‘Travel for Seniors’ and the closing date is 31st July 2017. Entries can be fact or fiction.
Details are on the Senior Travel Expert website.
The Fiction Desk Newcomer Prize for Short Stories
This is aimed at ‘new and emerging writers who haven’t already been published by us, and have yet to publish a novel or full-length collection of short stories on paper‘. There is an entry fee of £8 and a first prize of £500 and second prize of £250. Closing date is 31st May 2017. Full details are on the Fiction Desk website.
Have you ever travelled via Heathrow Airport? Was it memorable in some way? For example did you meet your partner in the check-in queue or give birth in the departure lounge or were you en route to start a new life outside the UK?
2016 is Heathrow Airport’s 70th birthday and they are giving away some great ‘birthday gifts’ to the writers of the best stories. The stories will be judged according to the following criteria:
- Quality of story
- How the story shows personal progression/ development as a result of your Heathrow experience
- If the story includes Heathrow as catalyst for change
- How heart-warming the story is
The ‘birthday gifts’ up for grabs are many and varied. They range from a trip to Sydney through Gucci hampers to luggage tags.
A lot of IT Operations work is fire-fighting. Things go wrong, the users of the software that’s failed jump up and down and shout, then (hopefully) IT Operations fix the problem and everything goes back to the status quo. The things that go wrong are classified according to their impact on the business. For example a ‘P1’ might be a major failing in the software that allows customers to place orders on the internet – no orders means no profit for the business and this issue would receive the highest priority. In contrast a bug found on a little-used report would receive the lowest priority, perhaps ‘P5’.
The Phoenix Project opens with Bill (who is newly promoted) facing a ‘P1’ issue in the payroll software. He has to find a way of making sure people still get paid and thus avert a labour force walk-out. The stress that Bill is under leaps from the page and, if you’ve ever had to sort out major software problems as part of your job, your heart will increase, you will start sweating and you will empathise fervently with what Bill’s going through.
But the clever thing about The Phoenix Project is that it’s a novel-cum-textbook, so readers learn something too. It is written by three advocates of the DevOps movement (if you’re not in IT don’t worry about that term) and takes the reader on a journey with Bill as he improves the IT landscape for his organisation. It explains the thought processes and practice behind encouraging software developers to work more closely with IT operations colleagues in order to streamline the implementation and testing of new programs.
WARNING: This book should not be taken on holiday or read at bedtime because it will increase not decrease your stress levels.
To 99.9% of you this book will sound deadly boring. But it is a bestseller in its genre. At the time of writing it is #4,052 in the whole UK Paid Kindle Store, out of the four million plus Kindle e-books available. I’m not aware of any marketing for this book – it seems to be all word of mouth from colleague to colleague.
We’re always told to write what we know and to utilise our everyday experiences and working lives. But I’ve always shied away from stories set in computer departments (apart from one Christmas story published by My Weekly last year) because most people would find them tedious. However, The Phoenix Project shows that, with some clever thinking, it is possible to turn the mundane into a successful book.
I wish I’d thought of it first!