Archive for category Self-publishing
One of the joys of self-publishing is the freedom to re-use published works to create a brand new product and attract a new readership.
Over the last couple of weeks I’ve been re-using my three short story collections to produce a ‘box set’ containing a total of 36 short stories. Most people are familiar with DVD box sets. A book box set is similar – it is two or more books, previously sold separately, combined together and sold as a bumper, single ebook and/or paperback. This single volume generally offers the reader great value for money when compared to the individual selling prices of each standalone book.
In this blog post I’m going to talk about why creating a box set is a good idea. In my next post I’ll talk about procuring a box set book cover and in the third post in this series I’ll talk about using the new KDP paperback facility to create a print copy.
Why Create a Box Set?
- To maximise revenue from individual books by repackaging them as a new product.
- Binge consumption has become the norm with viewers lapping up complete series of TV shows in one sitting on Netflix and similar providers. Book consumption is heading the same way and therefore it makes sense to offer readers what they want.
- Box sets offer good value to the customer (the box set price offers a good discount on the individual book prices) and may therefore sell in higher numbers.
- Maximise revenue per customer. The sale of a box set brings in money ‘up front’ without relying on a customer returning to buy each individual book.
- If the individual books in the set are relatively slim, as with many short story collections, bringing several together in a box set makes the production of a paperback version worthwhile. I’d had several requests for paperback versions of my short stories but felt I needed more content in order to make a paperback value for money for the reader.
- On a more personal note, I’m trying to get away from an over-dependence on Amazon and had read that box sets sell well on the Kobo ereader.
The super-successful indie publisher Joanna Penn offers more detail on why box sets are a good idea on her blog, The Creative Penn.
Public Lending Right (PLR) is on its way for ebooks. Until now only ebooks downloaded on library premises, to fixed terminals and then taken away on loan have qualified for PLR payments. Legislation was passed last month (April 2017), in the Digital Economy Bill, which extends the UK Public Lending Right legislation to include remote loans of ebooks. These new arrangements are expected to apply to loans from July 1st 2018, with the first payments being made in arrears in February 2020.
I have written previously about how to get self-published ebooks into public libraries via the distributor Overdrive but there are a couple of things to bear in mind before rushing off to do so:
- It is not possible to keep an ebook in KDP Select and make it available through other channels e.g. public library loans
- Under PLR legislation, loans are collected using ISBNs. Many of the ebooks published through Kindle Direct Publishing have only the Amazon assigned ASIN.
So, this is good news for a lot of authors, who will, in the future, get recompensed for ebook loans. Others will have to take decisions about whether it’s better to stay exclusive to Amazon in KDP Select with its marketing/Kindle Unlimited benefits or go wide to other ebook distributors and obtain an ISBN.
Any traditionally-published/self-published authors have an opinion on this new legislation?
Last month total sales of the psychological thriller, Bedsit Three, passed the 1,000 mark.
At this point it’s worth reflecting on the breakdown of sales across retailers. It’s not what I was expecting 18 months ago when the novel was first published.
I expected Kindle to generate the largest number of sales because it is still, by far, the largest ebook sales platform. However, Bedsit Three was shortlisted for a competition organised by Kobo and Silverwood Books. On the back of this, I contacted Kobo and was able to get the book included in some promotions, which obviously paid off.
The lesson going forward? Don’t get obsessed by the benefits of KDP Select (which requires authors to keep their books exclusive to Amazon). Dip your toe in the water and try other ebook retailers as well.
Regular readers of this blog will know that one of the reasons I chose to distribute Bedsit Three via Smashwords is the access it gives to Overdrive, a platform which supplies e-books to public libraries. My original blog post can be read here.
Recently Smashwords announced the addition of a new library distribution channel via Bibliotheca. Bibliotheca is the operator of the cloudLibrary™ digital lending platform which is used by over 3,000 public libraries in America, Canada, U.K. and Australia. So the Smashwords distribution network now includes almost all major library e-book platforms including OverDrive, Baker & Taylor Axis 360, Gardners UK (Askews & Holts and VLeBooks) and Odilo. Those of us indie authors choosing to distribute our e-books via Smashwords can now reach 30,000 public and academic libraries across the globe.
Many libraries today lack the funds to buy print books. E-books are a cheaper option and can offer a way into the library system for indie authors. Unfortunately e-books do not qualify for PLR payments so writers only receive their standard royalty on the e-book sale. But being in the library catalogue generates exposure that may lead a reader to purchase other books (print or digital) by the same author.
The biggest factor in the indie author’s decision about whether to take advantage of Smashwords wide distribution channels is the abandonment of Amazon KDP exclusivity and the potential benefits that scheme can bring.
Self-publishers who have opted out of Amazon’s KDP Select are free to distribute their e-books via other platforms, as well as Amazon.
Individuals can also purchase e-books directly from Smashwords, from where they can choose to receive the e-book in a variety of formats, for example .mobi for Kindle and epub for Kobo, Nook and tablets.
In order to encourage these individual purchases, Smashwords lets authors create money-off coupons to distribute directly to selected readers (such as book reviewers, competition winners etc.) or more generally via social media. The author selects the discount percentage (up to 100%, thus making the book free), the expiry date and the number of redemptions (for example only the first 100 customers using the coupon will get the discount). Smashwords then generates a discount code for the author to distribute as he chooses.
I’ve been playing around with the Smashwords Coupon Manager and have created a 50% off coupon code VZ95D for Bedsit Three. It’s valid until 31/10/2016 or for the first 50 people – whichever comes soonest.
So, if you’re fed up of Amazon’s supremacy, try buying your Kindle e-book from Smashwords and save some money too!