Posts Tagged Alliance of Independent Authors
If you’ve published on Kindle or in paperback via Amazon KDP, you’ll be familiar with the concept of keywords. The purpose of these keywords is to make your book more discoverable in Amazon searches. But deciding which seven keywords or phrases (a keyword can be a short phrase rather than a single word) to use is difficult, especially for works of fiction.
A few days ago I watched an online presentation organised by the the Alliance of Independent Authors, featuring Darren Hardy who is the UK Author and Editorial Programmes Manager at Amazon KDP. He was talking about how to increase book sales via KDP and he gave some useful tips about keywords:
- Keep them generic but relevant
- Don’t use punctuation or ‘stop’ words. A ‘stop’ word is something like ‘also’, ‘and’ or ‘because’. These words are skipped over by the automated search logic.
- Don’t waste words by repeating words already in the book’s title or subtitle.
- Avoid using things like, ‘brand new’, ‘amazing’, ‘free’ etc.
- Do not use the names of other authors or the titles of other books.
- Include synonyms or alternative spellings of words. Readers may use these in their searches.
- Include the setting of your book.
- Include character types, e.g. ‘single dad’.
- Include character roles, e.g. ‘strong female’.
- Include plot themes, e.g. ‘coming of age’ or ‘forgiveness’.
- Include the story tone, e.g. ‘feel good’ or ‘dystopian’.
If you’d like to generate more sales for a book, it’s well worth reviewing your keywords and categories to see if they can be improved.
In the first blog post of this mini series I talked about why indie authors should consider creating a box set of their works. In the second post I looked at the points to think about when obtaining a cover for a box set. This time I’m looking at creating the paperback using the new KDP paperback facility.
Differences between Amazon KDP Paperback Publishing and Createspace
• Createspace allows the author to purchase a proof copy of the book before it is published. KDP does not but it is possible to publish at a low price, order a ‘proof’ copy and then increase the price. There is a small chance that someone else will order at the low price and/or receive the book with as yet uncorrected mistakes.
• Createspace allows authors to buy in bulk at a reduced price per copy. This is useful for those who want to hold a stock of books to sell at author events and signings. The cost of doing this plus the cost of shipping from America (where these author copies are produced) has become higher since the UK Brexit vote in 2016. On KDP it is possible for an author to use my ‘proof copy’ price reduction method, mentioned above, to buy books for direct sales.
• A paperback published via Amazon KDP cannot be later re-published via Createspace.
• Publishing a paperback via Amazon KDP allows the author to view all the Amazon sales figures for that book on one dashboard instead of logging into a separate Createspace account.
• Createspace offers ‘expanded distribution’. According to the Createspace website this ‘offers you the opportunity to access a larger audience through more online retailers, bookstores, libraries, academic institutions, and distributors within the United States’.
This blog post from the Alliance of Independent Authors offers an overview of the current pros and cons of publishing a paperback through Amazon KDP rather than Createspace .
Tips on Using Amazon KDP Paperback Publishing
• Download a KDP template of the correct trim size. I used the template with sample content.
• I copied and pasted my text into the template chapter by chapter, deleting the example text as I went along.
• Think about the font. I stuck with the Garamond of the template but increased it to 12 point – possibly a sign of bad eyesight!
• Headers – A Coffee Break Story Collection is a ‘box set’ of three books and I decided to have the book title at the top of every even numbered page and the individual story title at the top of every odd numbered page. It was necessary to split each story into a separate section within the Word document to do this.
• A Table of Contents is not usually needed for novels. If needed, a Table of Contents can be created using the TOC functionality within Word or it can be done using the Cross Reference facility within Word (detailed instructions for both of these methods in the different versions of Word can be found by searching the internet). I chose this second method because my box set required three separate Tables of Contents – one for each book.
• Check the formatting of the book, using the KDP Previewer, before obtaining a cover, to ensure that the number of pages is correct. In order to do this, it may be necessary to use the KDP cover creator to generate a temporary cover. You will be able to replace this cover with your own prior to publication.
• Product description – this can be copied from the book’s Kindle product description. However, on publication the line breaks may disappear. My description initially appeared as one mass of text. I queried this with Amazon and was advised to manually insert HTML coding to force the line breaks. To do this insert <br> where a line break is required.
• Linking of Kindle and paperback editions on the same product page. This should happen automatically after publication, but may take a few days. If it doesn’t happen, contact Amazon and they will very quickly make the link.
Formatting and publishing a paperback book takes patience and an eye for detail, whether done via Createspace or KDP but it is not rocket science. Good Luck!
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