Posts Tagged Book signing

Tips for Hand Selling Books

The benefit of making a book available in paperback (instead of e-book only) is the ability to ‘hand sell’ copies i.e. sell direct to the reader.  Since the publication of Bedsit Three I’ve been taking my first steps in this direction. As well as selling to friends, family and acquaintances, I’ve done two small-scale book-signings linked with local charity events and last week I practised my ‘author speech’ for an audience of 6 writers (who all bought a book).

It’s hardly the big time but I can now celebrate emptying my first box of 50 paperbacks and starting on the second. Empty Createspace boxThere are a couple of events lined up for March – and it feels good not to depend on Amazon for all my sales!

I’ve learned a few things along the way too:

  • Get a foot in the door at charity events by offering to make a donation for each sale
  • Don’t be surprised if people proudly proclaim, “I never read books”
  • People will buy books for odd reasons – I made one sale to a lady who wanted it because we share a surname and another to a lady whose daughter’s married name is Sally Jenkins
  • Decide beforehand what dedication you will write in the books – will it just be ‘Best wishes’ or something else?
  • Take a pen that writes smoothly
  • Take a float of change
  • Don’t be disheartened if you only sell a few books. Keep that smile on your face and be pleasant – every event is a networking activity too and you never know where it might lead.

It’s important to make the most of all sales channels but in my opinion selling by hand is far more pleasant than dreaming up clever things to put on social media.

What does anyone else think?

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How to be a Best Selling Author…

Katie Price (Jordan) at booksigning

Image via Wikipedia

… organise a record-breaking book-signing.

An email from Random House popped into my inbox yesterday inviting me to Katie Price‘s  latest book-signing. It is being held on July 27th at the O2 Academy in Leeds. Katie is aiming to sign more than 1,951 copies of her book The Comeback Girl. The book will be on sale at the event for half price and all those attending will have their name included in the acknowledgements of her next novel, out in October. In addition one lucky person will be picked at random to be a character in the new novel. Everyone will also receive a woven wristband as a souvenir of the day. Full details here.

This is a very canny (if expensive) marketing ploy. Katie is guaranteed massive sales at the signing event plus a repeat of those sales in October as everyone buys the next book (for themselves & their friends) because their name appears in the acknowledgements.

It’s widely acknowledged that Katie is a very skilful business woman who knows how to market herself and make money. In recognition of this, I take my hat off to her and wish her every success but a small part of me groaned when I read the email. It seems like another case of publishing success feeding off a celebrity name – but may be I’m not entitled to comment given that I’ve never read any of her books.

What do you think?