Posts Tagged BookLinker

Universal Buy Link for All E-Book Retailers

I’ve written previously about BookLinker. This is a free service which enables authors to create an ‘intelligent’ link to a book’s Amazon page. The link automatically directs the reader to his home country/currency Amazon site. However, this is of limited use to those authors who have ‘gone wide’.

‘Going wide’ with an e-book means making it available for sale from a number of online retailers, rather than sticking just with Amazon. These other online retailers might include Kobo, Apple, Google Play and others. Going wide increases the number of possible sales but also creates another problem: how to efficiently direct a reader to the site from which he would prefer to buy.

Internet and social media book promotion works best when potential readers can easily click through to the correct page to make a purchase. If a reader has to start searching around in order to make a purchase, he’s likely to lose interest or go off at a tangent somewhere else. It’s important to keep book buyers happy by directing them to their preferred e-book retailer (Amazon, Kobo, Apple etc.) and the correct currency/country for their location.
This can be done by listing all the different retailers’ links but it’s messy and confusing on a blog post and is impossible within the confines of the Twitter character count.

An efficient way to do this is to use the universal links provided by Books2Read. Simply go to the site, paste in the Amazon, Kobo or any other e-book retailer’s link for your book and click ‘Make My Universal Link’. Books2Read will search all online retailers for the book before creating a single ‘universal’ link. This link will take the reader to a choice of all the retailers where your book is available. If the reader has previously expressed a retailer preference via an earlier use of another Books2Read link, he will be taken straight to his preferred retailer.

To see how neatly this works, try this universal link for my psychological thriller, Bedsit Three. (Tip: Select the Amazon option to get the book for only 99p).

Bedsit Three

 

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BookLinker

A year ago I told you about GeoRiot, a service which creates universal Amazon and iTunes links. These universal links detect where visitors live and redirect them to their own national Amazon store. For example, a customer clicking on the link in the US will automatically get directed to Amazon.com and a customer in England will see the equivalent Amazon.co.uk page.

Using these universal links when promoting an e-book online gives both a professional image and a smoother customer journey in two ways:

  • There is no need to list different Amazon links for different countries
  • The customer always lands on the Amazon page where he or she can make an immediate purchase, without having to re-route themselves from Amazon.co.uk to Amazon.com or vice versa.

When GeoRiot first started it was essentially a free service, funded by taking a small percentage of Amazon affiliate earnings. However recently GeoRiot introduced a charge. The first 1,000 clicks per month are free and then the cost is $10 per 10,000 clicks. This charge doesn’t affect the very small user (I haven’t yet paid anything) but all users have to give their credit card details to GeoRiot.

But there is now an alternative which is always free and may suit indie authors better. BookLinker is also managed by GeoRiot but directed specifically at indie authors using Amazon (it will not convert iTunes links). Like GeoRiot, BookLinker provides statistics so that you can see how many clicks you are getting and from where in the world. BookLinker is more basic than GeoRiot but, for most writers, will do the job just as well. I intend to move over to it in the near future.

If you are an Amazon affiliate, both GeoRiot and BookLinker will allow you to include your affiliate code in the links.

There is more useful information about using BookLinker on Nick Daws’ blog, Entrepreneur Writer.

My original post, explaining how universal Amazon links work, is here.

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