I recently heard the book blogger Kim Nash speak in Leicester and she gave her personal rules for writing book reviews. This is what she said:

1. Be kind.
2. Indicate how the book made you feel.
3. If reviewing on your own blog or website, always include links within the review to where the book can be bought.
4. Don’t review a book that you don’t like.
5. Share the review on social media.

Points 1 and 4 might cause some of you to raise an eyebrow. But I agree with Kim. If the book is a full-length novel, someone has sweated blood for months, maybe even years, to write it and the last thing they need is a kick in the teeth from a reviewer. So, if you can’t write something kind then don’t write anything at all. Similarly, don’t choose to review a book in a genre that you don’t like because you won’t give it a fair chance. With the Amazon ‘Look Inside’ feature it’s easy to get an idea of whether a book is going to be to your taste before you buy. If you notice formatting issues within a book, it’s kinder and more helpful to contact the writer direct so that the problems can be corrected, rather than point them out in an Amazon review that will remain on the site permanently, even after the errors have been corrected.

Remember – when you review a book, especially by a newish indie author, you are treading on someone’s dreams.

Kim also works for the publisher Bookouture and she gave a tip about doing a cover reveal. Apparently the best time for doing these on social media is 4:45 pm – this is when you’ll catch most people. Announce in advance that you’ll be doing the reveal at this time and make sure that the book’s Amazon page is open to accept pre-orders at this time too. If the cover provokes a reader’s interest, you want him to be able to order it immediately rather than have chance to forget about it.