Posts Tagged e-book series

Titles and Trademarks

There is no copyright in titles. A quick search on Amazon has shown me that there are at least ten novels with the same title as mine; The Promise.

However, difficulties can arise if the words in your title have been trademarked by someone else. I came across two incidents of this recently.

Firstly, I met someone to whom this had happened. The author’s publisher was contacted by the lawyer of a company who had trademarked a phrase very similar to, but not exactly the same as, the title of this writer’s book. The company used this trademark to identify a series of books rather than a single book. The company’s lawyer threatened legal action if the title of my acquaintance’s book wasn’t changed. This meant my author acquaintance and their publisher had to decide whether to get into a legal battle, which could be costly, or whether to change the title of the book, stand the cost of destroying the existing copies and reprinting.

Secondly, I came across an article about a romantic novelist who has trademarked the word ‘cocky’ for use in book titles. Faleena Hopkins has self-published a series of romance novels featuring the Cocker brothers and each has the word ‘cocky’ in the title. Following her trademarking, Faleena has asked several other romantic novelists to remove the word ‘cocky’ from their book titles. This hasn’t gone down well and a petition has been started to ask the US Patent and Trademark Office to cancel the ‘cocky’ trademark. See the full Guardian article for more details.

I am not a lawyer and if you have any specific questions or concerns in this area you should seek professional advice from a qualified person or a reputable organisation such as the Society of Authors. However, from some internet research, it seems to that:

  • Individual book titles cannot be trademarked but the name relating to a whole series of books can e.g. Chicken Soup for the Soul
  • Trademarks are generally registered at a national level but there are mechanisms to register them in multiple countries.
  • Trademarks are generally registered to apply only to a certain range of products or services such as chemicals, vehicles, printed matter etc.

More information can be found at:

The UK Copyright Service

Secure Your Trademark

Trademarks (gov.uk)

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Branding a Book Series

I recently came across Anne Allen‘s wonderful Guernsey series of novels, in the form of the fifth book, Echoes of Time. It was a great read with alternating chapters set in WWII and 2010.

What particularly struck me about this series of books was the cohesive, professional branding across all the book covers.

Anne Allen Guernsey Novels

I wondered whether Anne had started off with this brand in mind or whether it developed as she went along. This is what she told me:

Authors are often encouraged to create a ‘brand’. To be distinctive. To stand out in the crowd; never more important than now when thousands of books are added to Amazon on a daily basis. I knew nothing of this when I published my first book, ‘Dangerous Waters’, a romantic mystery/family drama set in Guernsey. Then came book two, ‘Finding Mother’, also set on the island, but there was little cohesion visually between them, although they shared characters and setting. By the time I wrote the third, ‘Guernsey Retreat’, I had realised (somewhat belatedly some might say!) that I was writing a series. The covers of the books bore little resemblance to each other, except for my name, although I had chosen a strong image of Guernsey as the background for book 3.

These are the original three covers:

Dangerous Waters by Anne AllenFinding Mother by Anne AllenGuernsey Retreat by Anne Allen

Then came the enlightenment, in the form of a successful American author I met at an Indie event as part of The London Book Fair. She told me I had no brand and the genre of the books wasn’t clear. But she did like the covers, particularly the third. Sooo, it was back to the drawing board.
I decided I needed a fresh approach and engaged a cover designer who came highly recommended, Jane Dixon-Smith, who also writes books. Together we worked on producing four covers, three replacing the old ones and one for my nearly finished fourth novel, ‘The Family Divided’. I knew the backgrounds had to be of Guernsey as I now had The Guernsey Novels series. The new branding was launched in 2015 to coincide with the latest book and, boy, were they well received! Even Amazon liked them, creating a little series motif on my books page, so anyone buying one of the books could see it was part of a series, even though each book is a standalone story.

If an author isn’t writing a true series, I think it’s still important to have a cohesive look for their books, unless they write in multi genres. I’ve often noticed how the books of top-selling authors frequently receive new covers to emphasise their ‘brand’ in line with current fashion. Speaking to insiders of the Big Five publishers, I learnt huge sums are spent on cover design and redesign to keep the brands fresh; something independent authors would be unable to afford.

To find out more about the Guernsey novels, visit Anne’s website. The first book in the series, Dangerous Waters, is currently only 99p on Kindle – why not give it a try?

 

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Writing the Fiction E-Book Series

A couple of weeks ago I told you about a Guest Posting contest organised by Nick Daws.

Well, I took my own advice, entered – and won!

My guest post was about the benefits of writing a fiction e-book series and some tips on how to go about it. The post is now available to read in full on Nick’s blog.

And I’d like to congratulate Sharon Boothroyd, who is a follower of this blog, she also entered and was one of the runners-up.  Her post too will appear on Nick’s high-traffic blog.

 

The Page is Printed Creative Writing Prize
Now here’s an unusual writing competition based around a single A4 page. The website says:
“Submissions are invited in any genre, it could be a love letter, a short story, a poem, a court summons or a shopping list … the only rule is that your entry must be contained on one side of A4.”
Closing date is 1st may 2014. There are first, second and third prizes of £200, £100 and £50. Entry fee is £4 or three for £10.
Full details can be found here.

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