Posts Tagged Entrepreneur Writer

Kindle Instant Book Previews

Thanks to Nick Daws of the Entrepreneur Writer for bringing this new Kindle marketing tool to my attention.

Amazon has introduced a new feature to help authors generate book sales from their websites and social media activities. A Kindle Instant Book Preview can be embedded into a webpage using HTML or shared as a link via email, text and social media. This enables readers to preview a book (in a similar way to the ‘Look Inside’ feature found on Amazon product pages) with only one click and without leaving the webpage they are currently browsing.

Try clicking on the book cover image below left and you’ll see what I mean.

Bedsit Three by Sally Jenkins

Click Book Cover to Read Free Sample

If the reader likes what he sees there is a direct link to purchase the book from Amazon. A Kindle Instant Book Preview retains traffic on an author’s website because books can be viewed without diverting your website visitor to Amazon.
To obtain the Preview link, search for the book on Amazon.com (not UK), click the ‘Embed’ link on the right next to the other sharing options, copy the URL or embed the HTML code onto your website.
N.B. It’s not possible to embed the HTML into a wordpress.com site (like this one) because wordpress.com doesn’t allow certain HTML codes such as ‘iframe’. So I’ve displayed the book cover image with the Preview link behind it.

Full details can be found at http://www.amazon.com/b?ie=UTF8&node=13489836011&tag=viglink20273-20

If you’d like to read more on Nick’s original post, you’ll find it here.

 

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BookLinker

A year ago I told you about GeoRiot, a service which creates universal Amazon and iTunes links. These universal links detect where visitors live and redirect them to their own national Amazon store. For example, a customer clicking on the link in the US will automatically get directed to Amazon.com and a customer in England will see the equivalent Amazon.co.uk page.

Using these universal links when promoting an e-book online gives both a professional image and a smoother customer journey in two ways:

  • There is no need to list different Amazon links for different countries
  • The customer always lands on the Amazon page where he or she can make an immediate purchase, without having to re-route themselves from Amazon.co.uk to Amazon.com or vice versa.

When GeoRiot first started it was essentially a free service, funded by taking a small percentage of Amazon affiliate earnings. However recently GeoRiot introduced a charge. The first 1,000 clicks per month are free and then the cost is $10 per 10,000 clicks. This charge doesn’t affect the very small user (I haven’t yet paid anything) but all users have to give their credit card details to GeoRiot.

But there is now an alternative which is always free and may suit indie authors better. BookLinker is also managed by GeoRiot but directed specifically at indie authors using Amazon (it will not convert iTunes links). Like GeoRiot, BookLinker provides statistics so that you can see how many clicks you are getting and from where in the world. BookLinker is more basic than GeoRiot but, for most writers, will do the job just as well. I intend to move over to it in the near future.

If you are an Amazon affiliate, both GeoRiot and BookLinker will allow you to include your affiliate code in the links.

There is more useful information about using BookLinker on Nick Daws’ blog, Entrepreneur Writer.

My original post, explaining how universal Amazon links work, is here.

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