Posts Tagged GeoRiot

BookLinker

A year ago I told you about GeoRiot, a service which creates universal Amazon and iTunes links. These universal links detect where visitors live and redirect them to their own national Amazon store. For example, a customer clicking on the link in the US will automatically get directed to Amazon.com and a customer in England will see the equivalent Amazon.co.uk page.

Using these universal links when promoting an e-book online gives both a professional image and a smoother customer journey in two ways:

  • There is no need to list different Amazon links for different countries
  • The customer always lands on the Amazon page where he or she can make an immediate purchase, without having to re-route themselves from Amazon.co.uk to Amazon.com or vice versa.

When GeoRiot first started it was essentially a free service, funded by taking a small percentage of Amazon affiliate earnings. However recently GeoRiot introduced a charge. The first 1,000 clicks per month are free and then the cost is $10 per 10,000 clicks. This charge doesn’t affect the very small user (I haven’t yet paid anything) but all users have to give their credit card details to GeoRiot.

But there is now an alternative which is always free and may suit indie authors better. BookLinker is also managed by GeoRiot but directed specifically at indie authors using Amazon (it will not convert iTunes links). Like GeoRiot, BookLinker provides statistics so that you can see how many clicks you are getting and from where in the world. BookLinker is more basic than GeoRiot but, for most writers, will do the job just as well. I intend to move over to it in the near future.

If you are an Amazon affiliate, both GeoRiot and BookLinker will allow you to include your affiliate code in the links.

There is more useful information about using BookLinker on Nick Daws’ blog, Entrepreneur Writer.

My original post, explaining how universal Amazon links work, is here.

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GeoRiot

GeoRiot is a free tool that may be useful to those of you who are marketing Amazon Kindle e-books.

I’m going to explain it simply because not everyone will be familiar with the basic concepts.

Amazon stores are country specific i.e. those of us living in Britain shop through Amazon.co.uk, those in the US buy through Amazon.com and there are also geographic specific sites for France, India, Germany and many more.

Most e-book marketing is global via the internet, using blog posts, Facebook, newsletters, paid-for adverts etc. Authors using these methods will endeavour to provide readers with a direct link to the Amazon page for the e-book being promoted.

However, unless the author provides the individual link for each geographical Amazon site, there will be users somewhere in the world who don’t reach their ‘home’ Amazon site and, if they want to buy the book, will have to navigate there by themselves. Many of them won’t bother. When the link provided doesn’t take them where they want to go, they’ll click on to something else instead.

But it looks clumsy and messy to list around a dozen Amazon links every time you mention your book on the web.

GeoRiot creates a single web address for an Amazon product. This address will always take the user directly to his ‘home’ Amazon site. If the link is clicked in the UK then it will route the user to Amazon.co.uk, if the link is clicked in the US then it will route the user to Amazon.com and so on.

Here’s an example. When advertising Kindle Direct Publishing for Absolute Beginners I could list each geographical link:

For buyers in the UK: http://www.amazon.co.uk/Kindle-Direct-Publishing-Absolute-Beginners-ebook/dp/B00IJFG1W4/

For buyers in the US: http://www.amazon.com/Kindle-Direct-Publishing-Absolute-Beginners-ebook/dp/B00IJFG1W4/

For buyers in Australia: http://www.amazon.com.au/Kindle-Direct-Publishing-Absolute-Beginners-ebook/dp/B00IJFG1W4/

etc. etc.

Or I can use just one global link provided by GeoRiot:  http://georiot.co/40oj

I think it looks much more professional to provide a single link.

GeoRiot provide this service for free unless you are an Amazon affiliate and then they take a small percentage of your affiliate earnings. For more details on how this payment system works see the GeoRiot website and Nick Daws’ comprehensive blog post where he goes into this and the mechanics of GeoRiot in much more detail than I have.

That’s it – I hope I haven’t blinded any of you with science!

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