Posts Tagged Hand Selling Books
When I was offered an ARC of Everybody Works in Sales by Niraj Kapur I immediately said, “Yes, please!”
The reason? As writers, I feel we are each increasingly having to be our own salesman. We might be marketing our self-published books, pitching an article to an editor, writing an agent covering letter or polishing up our website. So, I hoped Everybody Works in Sales might reveal to me the secret formula of selling books, short stories and articles.
Of course it didn’t because deep down we all know there is no secret formula to sales. But the book did teach me what the mindset of a salesman should be – and it isn’t SELL! SELL! SELL!
The three main points I took away from Everybody Works in Sales were:
- Don’t try to constantly sell ‘at’ people willy-nilly (e.g. frequent ‘buy my books’ tweeting). Instead take the time to build relationships – with magazine editors, book shops, social media followers etc.
- Nothing succeeds like hard work.
- Treat your customers/readers/editors/followers as you would like to be treated.
Two quotations from the book which are worth pondering:
- Care for people and ask for nothing immediately in return.
- You can always go further in a group than by yourself – maybe that’s why we writers like to collect together and share experiences?
But this book has more to offer than these simple lessons. There are many inspirational quotations and advice on making progress in a corporate career. The book follows the career of its author, Niraj Kapur, the bad bits as well as the good bits. He’s had some tough times in his working life and his experiences might help you if you’re trying to climb the greasy pole in sales or management.
In places the book’s language is unpolished and reflects the way I imagine Niraj would speak. It is conversational rather than textbook and allows the author’s background and personality to come through. It’s as though Niraj is in the room with you.
Everybody Works in Sales is an easy read that shares inspirational thoughts for leading a better life in the workplace, building relationships with potential customers and networking.
About Everybody Works in Sales
We all work in sales. If you work for somebody, you earn a living by selling their product or service. If you are self-employed, you earn a living by selling your product or service.
When you buy from Amazon, they always recommended other products similar to the ones you are purchasing or have already purchased – that’s selling. When you download a song, movie or TV show from iTunes, they always recommend more similar products. That’s selling.
When you register for most websites, they sell their products or services to you through a regular email.
When you attend an exhibition at the NEC, London ExCel, Olympia, Manchester or even a local market, everyone is trying to sell you their product.
We all work in sales, yet few people know how to sell. Until now.
Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.
Available on Kindle and in paperback from Amazon.
About Niraj Kapur
Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years. From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.
Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie, Naachle London, was released in select cinemas across the UK.
He’s working on his next book while advising companies and coaching individuals on how to improve their sales.
Follow Niraj on Twitter: @Nirajwriter or find him on LinkedIn: https://uk.linkedin.com/in/nkapur.
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Earlier this week I gave a talk to a local neighbourhood forum group. They are a mixed bunch of people who meet every couple of months principally to discuss what should be done to improve our locality. But before their business meeting they often have a speaker – hence my visit with my pile of books to speak about my experience of self-publishing.
When I’d finished my spiel there was time for questions. This can be the point when things go awkwardly quiet because no one likes to be the first to speak. But the forum chairman was great at getting things started. He’d been scribbling as I talked and had noted several points to raise with me. His questions got the audience relaxed and soon everyone was asking things.
I’m pleased to report that no one came up with the old chestnut ‘where do you get your ideas’ but here are some of the things I was asked:
- What do you think of ghost writers? (in relation to books by celebrities)
- How many words can your write in one hour? (I’d told them about NaNoWriMo)
- Could your book be made into a film?
- How many books have you sold?
- How much did it cost to have the novel professionally edited?
- Would I consider writing a historical novel?
- Could I make my book available in Waterstones?
- Did JK Rowling and EL James find it difficult to get published?
- Would I be willing to go and talk to two reading groups that a couple of the attendees were members of? (Yes!)
It was great to get people engaged, pass on the message that self-published books can be just as good as traditionally published works and sell some copies of Bedsit Three.
The benefit of making a book available in paperback (instead of e-book only) is the ability to ‘hand sell’ copies i.e. sell direct to the reader. Since the publication of Bedsit Three I’ve been taking my first steps in this direction. As well as selling to friends, family and acquaintances, I’ve done two small-scale book-signings linked with local charity events and last week I practised my ‘author speech’ for an audience of 6 writers (who all bought a book).
It’s hardly the big time but I can now celebrate emptying my first box of 50 paperbacks and starting on the second. There are a couple of events lined up for March – and it feels good not to depend on Amazon for all my sales!
I’ve learned a few things along the way too:
- Get a foot in the door at charity events by offering to make a donation for each sale
- Don’t be surprised if people proudly proclaim, “I never read books”
- People will buy books for odd reasons – I made one sale to a lady who wanted it because we share a surname and another to a lady whose daughter’s married name is Sally Jenkins
- Decide beforehand what dedication you will write in the books – will it just be ‘Best wishes’ or something else?
- Take a pen that writes smoothly
- Take a float of change
- Don’t be disheartened if you only sell a few books. Keep that smile on your face and be pleasant – every event is a networking activity too and you never know where it might lead.
It’s important to make the most of all sales channels but in my opinion selling by hand is far more pleasant than dreaming up clever things to put on social media.
What does anyone else think?