Posts Tagged Joanna Penn
Back in May I went on a day course in London run by the very successful Joanna Penn and Orna Ross entitled How to Make a Living (and a Life) from Writing.
We covered lots of topics to do with writing, publishing, money, income streams etc and I came away inspired. Needless to say, these things take time and I’m not yet (!) making a living from writing. However, I wanted to tell you about one very simple but motivating exercise that we did.
At the end of the day each course participant was given a sheet of paper and asked to note down their writing goals for the next three months. We were also given a stamped envelope, asked to address it to ourselves and put our sheet of writing goals inside. Joanna and Orna collected the envelopes, stored them for three months and then posted them.
My list of goals arrived through the letterbox a couple of weeks ago. I couldn’t remember exactly what targets I’d set myself (they’d been written at the end of a long day when I was full of enthusiasm for everything I’d just learned) so I was prepared to see a list of over-ambitious stuff I hadn’t done. But there was a nice surprise – all three goals had been achieved:
- Started the publishing process for my second grip-lit novel, The Promise. At the time I wrote this goal the novel was under consideration by The Book Guild and I’d decided that if they turned it down I would embark on the self-publishing route rather than join the masses knocking at every agent’s door. Happily, The Book Guild felt The Promise had commercial potential and I’ve now seen the cover (it will be revealed it in a later post), had a lovely endorsement by crime writer Judith Cutler and had the typeset proofs. Publication day is 28th January 2018!
- Create a boxed set of my three short story collections in e-book and paperback format. Done and blogged about. The proof (should you need it) is on Amazon and Kobo in the form of A Coffee Break Story Collection : 36 Short Stories
- Update Kindle Direct Publishing for Absolute Beginners to reflect the lessons learned as I created the paperback version of the boxed set and also to include other changes in KDP since I’d last updated the book. A tick for that one as well! The updated book is now available.
Last weekend I exchanged my next set of goals with my writing buddy, Helen Yendall (we managed to talk writing for 4 hours – can you believe that?!) and we’ll meet again in November to see how we did.
Do you make goals? How do you make yourself accountable?
One of the joys of self-publishing is the freedom to re-use published works to create a brand new product and attract a new readership.
Over the last couple of weeks I’ve been re-using my three short story collections to produce a ‘box set’ containing a total of 36 short stories. Most people are familiar with DVD box sets. A book box set is similar – it is two or more books, previously sold separately, combined together and sold as a bumper, single ebook and/or paperback. This single volume generally offers the reader great value for money when compared to the individual selling prices of each standalone book.
In this blog post I’m going to talk about why creating a box set is a good idea. In my next post I’ll talk about procuring a box set book cover and in the third post in this series I’ll talk about using the new KDP paperback facility to create a print copy.
Why Create a Box Set?
- To maximise revenue from individual books by repackaging them as a new product.
- Binge consumption has become the norm with viewers lapping up complete series of TV shows in one sitting on Netflix and similar providers. Book consumption is heading the same way and therefore it makes sense to offer readers what they want.
- Box sets offer good value to the customer (the box set price offers a good discount on the individual book prices) and may therefore sell in higher numbers.
- Maximise revenue per customer. The sale of a box set brings in money ‘up front’ without relying on a customer returning to buy each individual book.
- If the individual books in the set are relatively slim, as with many short story collections, bringing several together in a box set makes the production of a paperback version worthwhile. I’d had several requests for paperback versions of my short stories but felt I needed more content in order to make a paperback value for money for the reader.
- On a more personal note, I’m trying to get away from an over-dependence on Amazon and had read that box sets sell well on the Kobo ereader.
The super-successful indie publisher Joanna Penn offers more detail on why box sets are a good idea on her blog, The Creative Penn.