Posts Tagged Twitter
Twitter gives you the functionality to ‘pin’ a tweet to the top of your profile. Any visitor to your Twitter profile will see the ‘pinned’ tweet first, followed by all your other tweets (including those that you tweeted after the pinned tweet).
There are two benefits to a pinned tweet:
- Gaining new followers. Any one looking at your profile can immediately see one of your own ‘best’ tweets rather than a host of re-tweets that you’ve kindly done for other people or spurious thoughts that you’ve tweeted at random. This helps people decide what you’re about and whether or not to follow you.
- Getting more and better re-tweets. When you RT someone, they may re-pay the favour by RTing one of your tweets. But it can be pot luck what they chose to RT, it may be something irrelevant. However, if you have a pinned tweet this is likely to be chosen because it’s easy to spot right at the top of your profile. So, with a pinned tweet, the RTs you receive become better quality.
It’s easy to ‘pin’ a tweet. Go to the tweet that you want to pin. Click on the three dots. Select ‘Pin to your profile page’. Note – you can only have one pinned tweet at a time, not several.
I picked this tip up last week at an event on book marketing organised by Lizzie Lamb and the Leicester RNA. There were several interesting speakers and lots of advice thrown in from the floor too. And, as always, it was good to spend a day with other writers.
Anyone else have any good Twitter advice?
Many interesting questions were asked about making social media work as a promotion tool for writers. The outcome of the session was that Twitter is an essential part of a writer’s toolkit.
It shouldn’t be used to post family & friends stuff – Facebook is the place for that – and it shouldn’t be used to continually shout ‘buy my books!’ I get the impression it’s purpose is to engage in sensible conversation and to follow those who may be tweeting useful information such as agents, publishers etc.
I think I’ve mentioned previously that I’ve yet to dip my toe into Twitter and perhaps I’ve dragged my feet so much that by the time I string together my first tweet, everyone else will have disappeared off to the next big social media thing.
So, I’m asking all you Tweeters to give me your advice:
- What do you tweet about and how often? Is it OK to repeat yourself on Facebook and Twitter (as long as it’s not a cat video or other ‘silly’) or do you attract the same audience on both platforms?
- How much time do you spend tweeting and/or reading other people’s tweets?
- How do you get followers?
- Is it expected that you will follow everyone who follows you? (I believe there is a ‘mute’ button if you want to switch people off).
- Do you think Twitter is beneficial and if so, in what way?
- Anything else I need to know?
Please feel free to put your Twitter handle in your comment too.
On a different subject and to show that writers come in a multitude of guises, at the Toolkit I came across someone who used to write labels for museum exhibits and someone else who used to write Ceefax pages for the BBC.
Many writers worry about the time-consuming nature of maintaining a presence on social media. What is the best platform (blog, Twitter, Facebook etc.) to concentrate on?
On Radio 4 alone there are plenty of magazine shows that need topical, expert material for their programmes – Woman’s Hour, Money Box, the Today Programme, PM. Your book and the knowledge or experience that enabled you to write it might give you viable ideas for an article, or an engaging comment to follow up a programme.
Approach your target programme’s production office with a well-thought out idea, backed up by your credentials as the author of a book on the subject, and you may get lucky. (Other national outlets can also be approached in this spirit – the nature of your book will dictate what should be your priority, e.g. a special interest national magazine in your field.)