A year ago I told you about GeoRiot, a service which creates universal Amazon and iTunes links. These universal links detect where visitors live and redirect them to their own national Amazon store. For example, a customer clicking on the link in the US will automatically get directed to Amazon.com and a customer in England will see the equivalent Amazon.co.uk page.
Using these universal links when promoting an e-book online gives both a professional image and a smoother customer journey in two ways:
- There is no need to list different Amazon links for different countries
- The customer always lands on the Amazon page where he or she can make an immediate purchase, without having to re-route themselves from Amazon.co.uk to Amazon.com or vice versa.
When GeoRiot first started it was essentially a free service, funded by taking a small percentage of Amazon affiliate earnings. However recently GeoRiot introduced a charge. The first 1,000 clicks per month are free and then the cost is $10 per 10,000 clicks. This charge doesn’t affect the very small user (I haven’t yet paid anything) but all users have to give their credit card details to GeoRiot.
But there is now an alternative which is always free and may suit indie authors better. BookLinker is also managed by GeoRiot but directed specifically at indie authors using Amazon (it will not convert iTunes links). Like GeoRiot, BookLinker provides statistics so that you can see how many clicks you are getting and from where in the world. BookLinker is more basic than GeoRiot but, for most writers, will do the job just as well. I intend to move over to it in the near future.
If you are an Amazon affiliate, both GeoRiot and BookLinker will allow you to include your affiliate code in the links.
There is more useful information about using BookLinker on Nick Daws’ blog, Entrepreneur Writer.
My original post, explaining how universal Amazon links work, is here.