There’s always something new to learn about the book promotion business.
Over the last bank holiday I went away for the weekend and picked up a lovely free glossy magazine in one of the cafes. It had lots of interesting pieces about the surrounding area, a page of readers’ poems and a book review page. On the review page was an interview with a local author who suggested that writers struggling to get traditionally published could, instead, make their work available on Kindle.
I saw this as an opportunity to contact the editor, agree with the local author’s advice, suggest that the aspiring writers in the magazine’s readership might be interested in Kindle Direct Publishing for Absolute Beginners and ask if it could be included on the magazine’s book review page.
The editor replied and agreed that my book would be of interest to the readers … and that the cost of inclusion on the review page would be £100.
I was quite taken aback, not having realised that there was a charge to appear on magazine book review pages. But on reflection, I suppose I shouldn’t have been surprised. A magazine book review is like an advert and we expect to pay for advertising. It’s common knowledge that publishers pay for display space in the major book shop chains – so they probably don’t mind paying for magazine review space.
I politely replied to the editor, confessed my ignorance and didn’t go ahead with the review because I wasn’t sure it would generate enough sales to pay for itself. The editor did explain that since it was a free publication they were reliant on generating income where they could – which I could understand.
Am I the only one that didn’t realise this was how things worked?