How to Sell Books?

It’s about six weeks since The Promise was published and I’ve tried not to flood this blog with constant references to it. However,  today is my birthday and so I’m going to indulge. Here is a look back at what publicity the book has received in its ‘honeymoon’ post-publication phase (on a less self-centred note, I hope there might be some ideas here that you can use for your own books).

Sally Jenkins Public Speaking

Speaking at Boldmere Library

Author Events
So far I’ve done three author talks for The Promise, one at a library and two at community groups. A bonus from the library talk was the sale of two books to the library and the satisfaction of seeing them borrowed whilst my talk was still taking place.
I have another three talks lined up for April and May. The title of my talk is ‘How to Make Money Out of Murder’ and it covers writing a novel, readings from The Promise – and the best tools to use when committing a murder. The flushed cheeks in the photo show that I still get a bit nervous when speaking but hopefully it doesn’t show too much!

Print Media
I find this the hardest way to generate publicity, however the Warner Times (posted to all guests of the Warner Hotel Group) interviewed me and I was thrilled when below the interview, in their ‘Armchair Thrillers’ recommendations, The Promise was placed next to Cover Her Face by P.D. James. Not sure that will happen again!

The lovely Margaret James also gave The Promise a much appreciated and well-timed mention when she asked my views on grip lit for her column in  the March issue of Writing Magazine.

Retail Outlets
The Promise is available via bookshops but it was particularly pleasing to see a display of all three of my paperbacks in the window of my local WH Smith Local.


Internet Publicity
Lots of lovely bloggers supported me during the first couple of weeks publication.
In week 1: Helen Yendall and Julia Thorley published guest posts, as did the online magazine Female FirstAnne Harvey and Janette Davies interviewed me with lots of interesting (and sometimes difficult!) questions. Lou’s Book Blog did a spotlight post.
In week 2: I went on a 21 stop blog tour with Rachel’s Random Resources. This threw up some lovely reviews and the full tour list is on Rachel’s website.


Sally Jenkins has woven a dark tale of murder, blackmail and retribution. As the plot thickens it’s hard to imagine where it will all end for the characters caught up in a web of intrigue and deceit.” – Amazon reviewer.

I’m very grateful to all the people and organisations mentioned above (if I’ve missed someone out, please let me know!) for the interest they’ve shown in my writing and their willingness to help. The Promise is also available in e-book format and from a range of online retailers such as Amazon and Waterstones.


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  1. #1 by Patsy on March 13, 2018 - 5:16 pm

    Well, I suppose as it’s your birthday, I’ll let you off mentioning your book on your own writing blog!

    Happy birthday!

  2. #3 by juliathorley on March 13, 2018 - 5:30 pm

    I’m so glad your hard work is paying off. You and PD James: wow!

    • #4 by Sally Jenkins on March 14, 2018 - 6:03 pm

      Thanks, Julia. Me & PD James will never happen again!

  3. #5 by Maria on March 13, 2018 - 7:18 pm

    Sally, well done on getting out there and selling your book!

    Promote, promote promote! Not for the faint hearted either.

    • #6 by Sally Jenkins on March 14, 2018 - 6:03 pm

      Thanks, Maria. Too much promotion turns people off and it can be hard to get the balance right.

  4. #7 by Julia Thum on March 15, 2018 - 2:18 pm

    Well done you and I hope the pace keeps up – I shall keep my ear open for opportunities and send them your way if I hear any, Meantime, I am trying to ‘like’ your blog but my tech logical skills have failed me! I do like it though, promise!

    • #8 by Sally Jenkins on March 16, 2018 - 7:48 am

      Thank you very much, Julia. Writing a book is only the thin end of the wedge – selling is just as time-consuming!

  5. #9 by susanjanejones on March 15, 2018 - 4:15 pm

    You’re a great inspiration to me, Sally. Well done.

    • #10 by Sally Jenkins on March 16, 2018 - 7:49 am

      You’re very kind Susan and I hope you’re still producing lots of stuff!

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