Archive for category Authors
A few weeks ago in my local library I overheard a conversation at the desk. A gentleman was introducing himself as an author with a new book coming out and asking if the library would display a poster advertising the launch event. With my ears flapping, I pounced on the poor man before he could see the triumphant glint in my eye and escape. The result of that meeting is this blog post giving you Robert A. Brown‘s ten top tips for organising a book launch. Robert is a children’s author but his tips make sound sense for the rest of us as well.
- Set a realistic budget for your launch.
- Invest in some promotional materials, e.g. business cards, postcards, flyers of various sizes, pull up banner, book marks. These make a statement and look professional. But remember your budget – promotional materials may help sales but they won’t guarantee them.
- Choose a suitable date to hold the launch. Don’t rely on the publisher’s date for printing, as there is often slippage. Make sure your books will definitely be available to sell and sign.
- Consider what type of event to hold, e.g. daytime or evening, formal as in a bookshop or library, less formal, as in a café or a room in a pub/restaurant. Do you want to attract passing trade or is it invitation only?
- Decide what refreshments will be available if any and find out what the costs will be.
- Select a price point for your book, offering attendees an enticing discount compared to bookshop and internet prices. Have appropriate change ready in a float.
- Publicise the launch event. Approach shops, libraries, relatives, friends and media with publicity material and flyers and, of course, your book. Build up a social media presence.
- Recruit friends and family to help during the event, e.g. serving refreshments, selling the books and taking money, taking photos for future publicity, a master of ceremonies (to meet, greet and direct people) etc.
- How will you manage questions from the audience? Will people raise their hands or do you want questions written down on postcards and collected by another of your helpers? Pre-plan answers to the most common questions e.g. Where do you get your ideas from? How long does it take to write a book? Be prepared for the unusual, Robert was asked, ‘What is a hedgehog’s favourite tipple?’!
- ON THE DAY: You will be busy! You will be signing books, posing for photos, responding in the Q&A, giving a reading and delivering a brief speech including list of thanks.
Remember to enjoy your day – you have worked hard to get there!
Robert A. Brown is the author of the children’s and young adults’ book William the Hedgehog Boy. The story is inspired by the work of Michael Morpurgo and Dick King Smith. It will be enjoyed by readers aged 9-11 with an interest in wildlife.
When Dianne Noble contacted me and said her third novel was about to be published, I was shocked – this was Dianne’s third book in fifteen months. Surely nobody can be that prolific?! So I asked Dianne to explain herself and this is what she told me:
I suppose it might appear prolific, three books out in fifteen months, Outcast first followed by A Hundred Hands and now Oppression which was published today, June 14th 2017, and is available for 99p for a very limited time.
But it’s not as prolific as it appears! I doubt anyone could turn out writing of any quality at such speed. The painful truth is that the first two had been written for a few years. I’d been doing voluntary work in India, teaching street children to speak English, and when I came home again had the idea that the journal I’d kept would be a good basis for a novel. Unhappily, agents and publishers thought differently and after Outcast had been rejected 32 times I stopped submitting, sat back and licked my wounds.
After nursing my bruised ego for several months, I decided to write another book, A Hundred Hands, also based in India, but with a different story line. I joined two writing groups and took my work in, chapter by chapter, week after week. Their critique was merciless and within a short time I felt tempted to abandon the whole idea. Whatever had made me think I could write? However, the stubborn part of me persevered and bit by bit every chapter was re-written, every word checked and evaluated, until I had a complete manuscript. I trawled The Writers’ and Artists’ Yearbook to find agents or publishers who 1) dealt in contemporary women’s fiction and 2) accept unsolicited manuscripts. They were very thin on the ground!
It took Conville & Walsh 17 days to refuse me and Curtis Brown 5 weeks. Some took months to respond, others never answered at all. It’s hard to describe how demoralising it is when everyone says no. You wonder if you’re totally deluded thinking you can write, and your skin seems to get thinner rather than thicker.
When I received an email from Tirgearr Publishing my heart sank. I was at rock bottom and really couldn’t take another rejection. But it wasn’t! It was an acceptance and a contract. I don’t know how many times I read it, totally disbelieving that somewhere, someone (apart from me) thought I could write.
So when Outcast was accepted, A Hundred Hands already existed in draft form and Oppression then took around a year to write – not as prolific as it might first appear!
Dianne supplied me with an advance review copy of Oppression and it is well worth reading. It is a story of women fighting circumstance, men and religion in Yorkshire and Egypt. Dianne is brilliant at settings – sights, sounds, smells and dialogue are all authentic and her characters will have you rooting for them. Don’t miss the 99p offer!
A client recently asked me to format an ebook that he intended to publish for charity. Then a writer friend of mine announced she’d published a short story anthology with the royalties going to a good cause. In turn, this reminded me of a book I’d bought in aid of charity at the beginning of last year. It seems that writers are a generous breed and so I had a word with each these three writers to see what they personally had got out of the project and how their chosen charities had helped publicise the book.
Speak the English the English Speak is Colin Grey’s first venture in self-publishing and I think he’ll be the first to admit that it was a steep learning curve! The book contains the meaning and history behind 500 essential English idioms. The information will be useful for students and teachers of English as a foreign language as well as native English speakers who want to know more about phrases in everyday usage. For example, I didn’t know the origin of the expression, ‘Fill your boots‘, Colin’s book tells me that in the past, fighting forces’ alcohol was rationed and delivery was measured in long leather tubs that looked like riding boots.
Colin has chosen to give his royalties to the Maiastra charity, which helps young musicians. The charity has helped him publicise the book by mentioning it in their email newsletter which goes out to all supporters. I asked Colin what he, personally, got out of the project, “It’s fun! It gives me an interest and is a small achievement – something I never expected I would ever do.”
Sharon Boothroyd, of Ryecorn Digital Publishing, has produced a short story anthology, Paws for Thought, in aid of her local branch of the RSPCA. “Our project had to be passed by the RSPCA committee first, so it was an anxious wait for us, but they said yes and we were thrilled,” says Sharon. “Personal benefits to us are that it showcases our abilities and those of the terrific writers we’ve included in the ebook.”
The RSPCA gave the book a mention on their homepage and also allowed their logo to be used on the book cover. Sharon chose the RSPCA as their charity beneficiary because it was where her tabby cat, Buster, was adopted from. “The RSPCA are great to work with and if this book goes well, there might be a ‘Paws for Thought 2’ later.”
In 2016, proofreader Helen Baggott, wrote about her personal experience of breast cancer in Swimming With the Tide. All royalties from the book go to the Macmillan charity.
Helen is the only one of our charity publishers to produce a paperback version of the book as well as an ebook.
“I did the paperback,” she said, “because there was no extra cost involved and I have friends who don’t use Kindles. I felt it was important that they could buy the book. Also, I wanted to give some people copies and paperbacks seemed a better way of doing that. Although Macmillan didn’t help with the promotion they did send some items that I could include inside the paperback copies that I sent out. These could be used as bookmarks.”
All the above writers should be applauded for using their talents for the good of others. Each one has also derived personal satisfaction from their project and probably learned something that will help them on their future publishing journey. I wish them well in their fundraising efforts.
If you’ve published something for charity, please give it a shout-out in the comments section below.
At the end of January Morton S. Gray celebrated the publication, by Choc Lit, of her first novel, The Girl on the Beach. Morton’s success was the result of dogged perseverance and the culmination of a series of competition successes. Not surprisingly, she is now a great advocate of writing competitions and she’s here today to tell us how they helped her on the road to success:
Innocently entering a writing competition caused me to take my writing seriously! In 2006, a friend started a fledgling publishing business (sadly no longer trading) and she held a short story writing competition to raise the profile of the company. I entered, primarily to support her, and unbelievably won with my story “Human Nature versus the Spirit Guide”.
It was a wake-up call for me. I’d had a baby and not been well for a couple of years, so I was looking for a new direction. The competition win made me look at writing as a serious option for the future and it was relatively easy to combine with a small child still taking naps in the afternoon. I started to take courses to learn to polish my work. I entered several competitions and began to get shortlisted.
In 2008, I entered a Mills and Boon novel competition, the forerunner of their SYTYCW competitions. I quickly decided I wasn’t a Mills and Boon writer, as it is a particular way of writing and much harder than people might think to keep the focus on the main protagonists throughout a novel. However, the competition introduced me to several people with whom I’m still in contact.
Competitions give you a framework within which to work. They give you the discipline of a deadline and a word count. Not as many people enter these competitions as you may imagine, especially the smaller local ones. I’ve been involved in running a local competition and I was surprised not only by the relatively few number of entries, but by the fact that sixty percent of the entries were essentially the same story. Tip – think around the set theme for a while and don’t go for the obvious. Your entry will stand out if it is different.
I continued to get shortlisted for flash fiction, poetry, short story and novel competitions. In 2013, I came second in the Romantic Novelists’ Association conference competition for the first chapter of a novel and that resulted in an appearance on the Tammy Gooding show at BBC Hereford and Worcester Radio. All good experience. Later that year, I shortlisted in the New Talent Award at the then Festival of Romance, with another first chapter. I met a different group of writers, many of whom I’m still in contact with in real life and online.
These encouraging signs for my writing kept me going. It is easy to get despondent when writing, as it can be a very solitary occupation. Don’t spend your life thinking no one will want to read your work, imagining that it’s rubbish, not up to scratch, not worthy of anything but the bin. Been there, done that! Keep going, keep writing and get your work out to competitions, send it to magazines, publishers, agents. Writing is a constant learning process and is generally about persistence. You need an imaginative spark, yes, but you also need to be willing to check your work over time and again to make it the best it can be. What is the point of a manuscript in a drawer?
I joined the Romantic Novelists’ Association New Writers Scheme and made sure I submitted a novel for critique every year. I also made a promise to myself to take part in the annual novel writing challenge NaNoWriMo and I’ve managed seven years running to write 50,000 words in November. One of these novels, when edited and passed through the RNA NWS critique service, I sent off to the Search for a Star competition run by a publisher I’d admired for many years, Choc Lit and I won! My debut novel, The Girl on the Beach was published on 24 January 2017.
I suppose the messages here are keep writing, learn your craft, polish your work and get it out into the world. My novel could so easily still be in that drawer under the bed. Competitions are a way of assessing how you are progressing, hopefully you’ll meet friends along the way and who knows, you might win a publishing contract like me.
I love Morton’s encouraging message and I love the blurb for The Girl on the Beach – the novel is now sitting on my Kindle hankering to be read. I think it might tempt some of you too:
When Ellie Golden meets Harry Dixon, she can’t help but feel she recognises him from somewhere. But when she finally realises who he is, she can’t believe it – because the man she met on the beach all those years before wasn’t called Harry Dixon. And, what’s more, that man is dead.
For a woman trying to outrun her troubled past and protect her son, Harry’s presence is deeply unsettling – and even more disconcerting than coming face to face with a dead man, is the fact that Harry seems to have no recollection of ever having met Ellie before. At least that’s what he says …
But perhaps Harry isn’t the person Ellie should be worried about. Because there’s a far more dangerous figure from the past lurking just outside of the new life she has built for herself, biding his time, just waiting to strike.
By now the initial excitement of New Year’s resolutions will have passed and keeping up that writing habit may have become a bit of a slog again. But do not despair – as always, your fellow writers are here to help and re-enthuse you.
Simon Whaley is on a mission to make us all become more businesslike about our writing. If we treat our writing seriously and as a source of income, then our family and friends will adopt that attitude too – essential if you want to turn that ‘nice little hobby’ into a publishing empire! Simon’s blog about The Business of Writing is full of useful tips and many of you will recognise Simon’s name from his regular (and wise) column in Writing Magazine. He’s gathered together many of those articles into a handy e-book, also called The Business of Writing. It covers things like tax, record keeping, legalities, pseudonyms and much more, plus there are lots of tips and advice from writers across the genres.
Teaching writing is one way that many authors top up their income but the thought of getting a class up and running can be daunting. Helen Yendall has years of experience as a writing tutor and she’s just published an e-book sharing the knowledge that she’s built up – Start a Creative Writing Class: How to set up, run and teach a successful class. The book focuses on the nuts and bolts of setting up a writing class for adults, covering everything from finding a venue and arranging insurance, to marketing the class and giving feedback. There’s also plenty of advice on dealing with students and ideas of what (and how) to teach. It contains 100 x 5 minute writing exercises plus icebreaker ideas to get the class warmed-up and ready to learn.
So let 2017 be the year you fulfill your ambitions and take your writing more seriously – with the help of Simon and Helen.
What particularly struck me about this series of books was the cohesive, professional branding across all the book covers.
I wondered whether Anne had started off with this brand in mind or whether it developed as she went along. This is what she told me:
Authors are often encouraged to create a ‘brand’. To be distinctive. To stand out in the crowd; never more important than now when thousands of books are added to Amazon on a daily basis. I knew nothing of this when I published my first book, ‘Dangerous Waters’, a romantic mystery/family drama set in Guernsey. Then came book two, ‘Finding Mother’, also set on the island, but there was little cohesion visually between them, although they shared characters and setting. By the time I wrote the third, ‘Guernsey Retreat’, I had realised (somewhat belatedly some might say!) that I was writing a series. The covers of the books bore little resemblance to each other, except for my name, although I had chosen a strong image of Guernsey as the background for book 3.
These are the original three covers:
Then came the enlightenment, in the form of a successful American author I met at an Indie event as part of The London Book Fair. She told me I had no brand and the genre of the books wasn’t clear. But she did like the covers, particularly the third. Sooo, it was back to the drawing board.
I decided I needed a fresh approach and engaged a cover designer who came highly recommended, Jane Dixon-Smith, who also writes books. Together we worked on producing four covers, three replacing the old ones and one for my nearly finished fourth novel, ‘The Family Divided’. I knew the backgrounds had to be of Guernsey as I now had The Guernsey Novels series. The new branding was launched in 2015 to coincide with the latest book and, boy, were they well received! Even Amazon liked them, creating a little series motif on my books page, so anyone buying one of the books could see it was part of a series, even though each book is a standalone story.
If an author isn’t writing a true series, I think it’s still important to have a cohesive look for their books, unless they write in multi genres. I’ve often noticed how the books of top-selling authors frequently receive new covers to emphasise their ‘brand’ in line with current fashion. Speaking to insiders of the Big Five publishers, I learnt huge sums are spent on cover design and redesign to keep the brands fresh; something independent authors would be unable to afford.
We’ve all heard the old adage ‘write what you know’. Dianne Noble has taken that to heart and her second book, A Hundred Hands, set in the slums of Kolkata, will be published by Tirgearr on 2nd November 2016. Remembering the details from a time past is often a problem when writing what you know. Dianne had no difficulty recalling the sights, sounds and experiences of her time in India because she made a determined, disciplined effort to keep a journal. In the passage below Dianne grabs the reader by the neck and dumps her in the midst of Kolkata. I challenge you to read it and not be gripped:
India is an assault on the senses.
My shirt sticks to my back as I edge round a goat, swatting at flies, coughing as the smoke from pavement cooking fires catches in my throat. After four hours of threadbare sleep I’m fighting my way round Kolkata, India, trying to find the group of street children I’m here to teach English to.
The noise makes my ears hurt – shouting, blaring of horns, backfiring buses. A cow stands in the road, munching impassively on a discarded newspaper, and traffic edges round it. This creature is holy. If a driver were to run into it he would be dragged from his car by an angry crowd and beaten up.The heat beats on my head like a hammer as I search among blackened buildings whose stonework crumbles like stale cake. I smell spices and sewage and urine evaporating in hot sun.
That must be the place. It takes me an age to cross the road, weaving between rickshaws, yellow taxis, tuk tuks festooned with dusty tinsel. The children are so tiny – malnourished – with bare feet, cropped hair and laddered ribs, but they shriek with laughter when I try to speak to them in Hindi. They stroke the pale skin of my arms and clamber on to my knees as I sit, cross-legged and crampy, on the bare earth floor. They are a joy, desperate to learn English, desperate to improve their position at the bottom of the luck ladder.
When I get back to my small room that evening my feet are gritty and blistered, my chest is raw with exhaust fumes and I’m filthy. Sweat makes white rivulets down the dirt on my face and I feel, and doubtless smell, rank.
By the end of my first week I’m overwhelmed by the magnitude of the poverty, despairing at the smallness of my contribution. How can I possibly do this for three whole months? Whatever had I been thinking of?
I start a journal and at the end of every day, no matter how tired I am, I write down every detail of my day – how the children are progressing, who made me laugh, how much their poor chests rattle, who has the worst sores. It’s a sort of de-briefing and I find it cathartic as I realise that I’m surrounded every day by happy, smiling children. I hear laughter everywhere I go in this dreadful place and the Bengali men and women get used to seeing me, wave and call out ‘Hello, Aunty’ (a term of respect for women of a certain age!) At the wayside shrine even jolly, elephant-headed Ganesh wears a broad grin.
My diary covers three months and forms the basis for A Hundred Hands, which tells the story of Polly who saw the plight of the children living on the streets and stayed to help.
A Hundred Hands is currently on Amazon pre-order for only 99p – a bargain price for what promises to be a very atmospheric book!
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