Archive for category Resources

The Promise at 99p plus a Bookbub Promotion

Today marks the six month anniversary of the publication of The Promise on January 28th 2018. Coincidentally, the publishers have lowered the e-book price to only 99p for a VERY limited time and also secured a Bookbub promotion to publicise the price drop.

Bookbub is a service which helps e-book readers to discover free or discounted books in their favourite genres – so if you like a bargain it’s worth signing up to their newsletter which is circulated in the UK, Canada, Australia and India. Bookbub promotions are a paid for service, open to self-published books as well as those published by large and small publishing houses. It is a competitive submission procedure and Bookbub receive far more promotion applications than can be used in the newsletter. In order to choose the featured books Bookbub considers things like reviews, sales, the cover, the formatting and other variables – so I’m excited and pleased that The Promise has been selected and is getting this coveted exposure!

If you fancy putting your own book forward for a Bookbub promotion have a look at this checklist to see what sort of thing the selectors are looking for. There is no charge to submit to Bookbub, you are only invoiced if the book is selected.

To take advantage of this less-than-half-price 99p offer on The Promise, be quick (I don’t know when the price will go back up!) and grab it from one of the following retailers:

AMAZON

APPLE

GOOGLE PLAY

BARNES & NOBLE

If you’re ‘real book’ person, the cheapest place I’ve seen the book is WH Smith where it you can also do click and collect to save the delivery charge.

The Promise by Sally Jenkins

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Titles and Trademarks

There is no copyright in titles. A quick search on Amazon has shown me that there are at least ten novels with the same title as mine; The Promise.

However, difficulties can arise if the words in your title have been trademarked by someone else. I came across two incidents of this recently.

Firstly, I met someone to whom this had happened. The author’s publisher was contacted by the lawyer of a company who had trademarked a phrase very similar to, but not exactly the same as, the title of this writer’s book. The company used this trademark to identify a series of books rather than a single book. The company’s lawyer threatened legal action if the title of my acquaintance’s book wasn’t changed. This meant my author acquaintance and their publisher had to decide whether to get into a legal battle, which could be costly, or whether to change the title of the book, stand the cost of destroying the existing copies and reprinting.

Secondly, I came across an article about a romantic novelist who has trademarked the word ‘cocky’ for use in book titles. Faleena Hopkins has self-published a series of romance novels featuring the Cocker brothers and each has the word ‘cocky’ in the title. Following her trademarking, Faleena has asked several other romantic novelists to remove the word ‘cocky’ from their book titles. This hasn’t gone down well and a petition has been started to ask the US Patent and Trademark Office to cancel the ‘cocky’ trademark. See the full Guardian article for more details.

I am not a lawyer and if you have any specific questions or concerns in this area you should seek professional advice from a qualified person or a reputable organisation such as the Society of Authors. However, from some internet research, it seems to that:

  • Individual book titles cannot be trademarked but the name relating to a whole series of books can e.g. Chicken Soup for the Soul
  • Trademarks are generally registered at a national level but there are mechanisms to register them in multiple countries.
  • Trademarks are generally registered to apply only to a certain range of products or services such as chemicals, vehicles, printed matter etc.

More information can be found at:

The UK Copyright Service

Secure Your Trademark

Trademarks (gov.uk)

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Everybody Works In Sales

When I was offered an ARC of Everybody Works in Sales by Niraj Kapur I immediately said, “Yes, please!” How to Sell
The reason? As writers, I feel we are each increasingly having to be our own salesman. We might be marketing our self-published books, pitching an article to an editor, writing an agent covering letter or polishing up our website. So, I hoped Everybody Works in Sales might reveal to me the secret formula of selling books, short stories and articles.

Of course it didn’t because deep down we all know there is no secret formula to sales. But the book did teach me what the mindset of a salesman should be – and it isn’t SELL! SELL! SELL!
The three main points I took away from Everybody Works in Sales were:

  • Don’t try to constantly sell ‘at’ people willy-nilly (e.g. frequent ‘buy my books’ tweeting). Instead take the time to build relationships – with magazine editors, book shops, social media followers etc.
  • Nothing succeeds like hard work.
  • Treat your customers/readers/editors/followers as you would like to be treated.

Two quotations from the book which are worth pondering:

  • Care for people and ask for nothing immediately in return.
  • You can always go further in a group than by yourself – maybe that’s why we writers like to collect together and share experiences?

But this book has more to offer than these simple lessons. There are many  inspirational quotations and advice on making progress in a corporate career. The book follows the career of its author, Niraj Kapur, the bad bits as well as the good bits. He’s had some tough times in his working life and his experiences might help you if you’re trying to climb the greasy pole in sales or management.

In places the book’s language is unpolished and reflects the way I imagine Niraj would speak. It is conversational rather than textbook and allows the author’s background and personality to come through. It’s as though Niraj is in the room with you.

Everybody Works in Sales is an easy read that shares inspirational thoughts for leading a better life in the workplace, building relationships with potential customers and networking.

Niraj Kapur

About Everybody Works in Sales
We all work in sales. If you work for somebody, you earn a living by selling their product or service. If you are self-employed, you earn a living by selling your product or service.
When you buy from Amazon, they always recommended other products similar to the ones you are purchasing or have already purchased – that’s selling. When you download a song, movie or TV show from iTunes, they always recommend more similar products. That’s selling.
When you register for most websites, they sell their products or services to you through a regular email.
When you attend an exhibition at the NEC, London ExCel, Olympia, Manchester or even a local market, everyone is trying to sell you their product.
We all work in sales, yet few people know how to sell. Until now.
Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.
Available on Kindle and in paperback from Amazon.

 

 

About Niraj Kapur

Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years. From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.
Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie, Naachle London, was released in select cinemas across the UK.
He’s working on his next book while advising companies and coaching individuals on how to improve their sales.
Follow Niraj on Twitter: @Nirajwriter or find him on LinkedIn: https://uk.linkedin.com/in/nkapur.

 

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Jelly Working

The concept of writers and other home-workers pulling out laptops and working in coffee shops is familiar. It lets us escape those same boring four walls of home and all the domestic distractions. And it makes us feel part of society, even if the only person we speak to is the barista.

UK Jelly takes this a step further. Their aim is to ‘to bring home workers, freelancers, small business owners and entrepreneurs together in a relaxed, informal, working environment to maximise creativity and minimise the isolation that being your own boss can bring.’ It is not networking to sell yourself or your business. It’s about having some company whilst you work and maybe exchanging help and advice. At Jelly events the venue, wi-fi and parking are free, the only charge is for refreshments.

I went along to my first Jelly event last week. There were only a few of us and we had introductions and a bit of a chat before getting our laptops out to work. I deliberately didn’t connect to the free wi-fi because I wanted to do some distraction free editing. By the end of the session I’d done two hours solid work and met some new people. It beat coffee shop working because I didn’t feel guilty about taking up space for a long time with only one drink and I liked that I was part of a group. My local Jelly only meets monthly but I’ll definitely be going back in February.

Why not find out if there’s a Jelly near you?

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Creating an Author Facebook Page

Creating an author Facebook page is something I’ve been putting off for a very long time. For two reasons:

  • I don’t understand what benefit it will bring me. If my fans (!) are searching for me on the internet, they will find this website/blog, which tells them about me and how to get in touch.
  • All the author Facebook pages I’ve looked at have some wonderful header graphics across the top of the page. I’m not artistic and didn’t know how to create one of these.

Back in June, when I had my initial meeting with The Book Guild we briefly discussed how an author can help with book marketing and it was suggested that I create an author Facebook page. Since then it’s been on my ‘to do’ list like a hated piece of school homework. Next week I have another meeting with my publisher to discuss publicity and marketing. So, because I was a bit of a goody-two-shoes at school and always handed my homework in on time, I have finally created my author Facebook page.

A secondary reason for creating the page was that Facebook don’t like people ‘selling’ from personal profiles. Book promotion could possibly be classed as ‘selling’?

Was creating the page as bad as I expected? No!
I’d heard many people mention how great Canva is for creating graphics. So I signed up (it’s free!) and, fairly quickly, managed to create myself a banner (see below). It’s probably not the world’s best promotional graphic but hopefully it will do the job for now. As for creating the actual page, it’s as simple as filling in a form with Facebook holding your hand and making suggestions along the way.

But my sparkling new author page has given me two new problems:

  • A page that’s not regularly updated isn’t very inspiring to anyone who stumbles across it. What shall I post on there?
  • Is it worth annoying people by asking them to ‘like’ my page? More likes mean better page visibility?

I’d be grateful for any advice from you Facebook pros.

And if you have a page you’d like ‘liked’, please stick it in the comments and we’ll have a mutual ‘like-in’.

Facebook banner - The Promise

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What’s Your Theme?

Having a theme for a novel or story is something I’ve always struggled with. I can cope with the internal and external conflicts that a character must have and the plotting of the ‘journey’ each character must go on, in order to emerge, changed in some way, at the end of the tale. The theme is something much bigger but also much simpler than all of this other detail. The theme will not be mentioned explicitly in the story but will occur and reoccur subtly throughout the narrative in the actions of your characters. The theme will generally be something to do with being human, for example growing old, maternal love or keeping secrets.

I don’t believe it’s necessary to have the theme before starting a fiction project because often it will evolve organically. For example you may notice that your characters are all motivated by greed, be it in slightly different ways, maybe one is greedy for money but another is greedy for fame and attention.

So what made me start thinking about theme?

A friend of mine, children’s author Lorraine Hellier sent me a useful link to an article on theme on the Reedsy blog. The article compares the structure of a novel to an iceberg split into three sections:

  1. Plot i.e. the events of the narrative. This is the smallest part of the structure.
  2. Story i.e. internal and external character conflicts.
  3. Theme. This is the huge chunk of iceberg beneath the water and drives both the plot and the story.

I’ve found this a useful concept to muse on as I ponder over what should happen next or how a character should act/react in my current WIP.

Knowing your theme makes it much easier to tell others what your book is about. Instead of delving into the detail of the plot, start with a sentence on the theme, for example, “It’s about how power corrupts.” (Animal Farm by George Orwell)

Why not take a look at the Reedsy article and let me know what you think?

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28 Boring Words and What to Use Instead

When I’m working on the first draft of something, I go for speed. There’s no time to ponder the best word – I just want to get to the end of the story before I forget what’s supposed to happen next!

However, as I work my way back through the manuscript, editing and re-writing, I realise that I’ve used the same words over and over again. This is not good and I have to start thinking of alternatives. That’s when an infograhic like the one below comes in useful and gets the grey cells checking out other suitable words.

(By the way I’ve previously posted about 200 Powerful Words to Use Instead of Good and 128 Words to Use Instead of Very.)

The below infographic kindly supplied by Donna Norton of Custom Writing.

 

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