Archive for category Resources
I want to give a shout out to the very generous Ellie Pilcher. She is running a series of free Zoom workshops entitled #MarketYourMarketing. The workshops are principally aimed at those taking their first steps in a career in book marketing. However, anyone can signup and it’s useful for an author to be aware of what goes on behind the scenes when a book is published or to apply some of Ellie’s advice to the marketing strategy for a self-published book.
So, in order to broaden my own horizons, I signed up to Ellie’s first two workshops: How to Write a Marketing Plan and How to Utilise Social Media to Promote a Book, the latter will also feature Claire Fenby from One More Chapter.
How to Write a Marketing Plan took place last week and is now available to watch on YouTube. There were over a hundred people in the meeting (all muted!) to watch Ellie’s presentation. The main purpose was to show how to create a book marketing plan during the interview process for a job in publishing. However, as an author, I found it interesting and picked up on the following points:
- The importance of pinpointing the audience for the book, for example: gender, age, beach read, Christmas gift etc. This enables the marketing to be correctly targeted.
- Publishers generally allocate large marketing budgets to writers who are already big names and often there is no budget at all for some books. No budget means creative thinking is needed plus more input from the author.
- It’s important to get a buzz going pre-publication around the cover reveal and the launch of pre-orders. At this point assets for social media are effective (gifs etc.) along with trying out different straplines for the book and using fun photos.
- Post-publication the emphasis shifts slightly to sharing reviews and a blog tour plus more social media.
- A person has to see a book mentioned three times before they might be tempted to buy. So it’s important to keep putting the cover image out there.
How to Utilise Social Media to Promote a Book takes place on Tuesday 15th September at 18:00. This is followed on Tuesday 29th September by How to Ace a Publishing Job Interview. Both of these are free and can be booked via Eventbrite.
Freelance writers must study their target publication before starting work on a short story or article.
It’s essential to find out the following as an absolute minimum:
- Are freelance contributions accepted? Look at the bylines, list of contributors etc.
- What’s the word count for the slot in the magazine you are aiming at?
- What’s the tone/style/age range of the publication?
- What topics have been covered recently? Potential writers will have to come up with something different.
- What’s the name and email address of the feature editor? This will allow an idea to be pitched in advance before writing up the whole article.
It’s difficult to discover the above without reading several copies of a magazine. If you’re aiming to write for several different publications, buying all the magazines can become very expensive.
I’ve just discovered the joy of Readly. For a monthly subscription of £7.99 Readly gives access to a wide range of magazines plus a couple of newspapers as well. You can read as many publications as you want across up to 5 devices including laptop, tablet and phone. Perfect for a writer to study the wide magazine market.
The Readly website currently offers a one month free trial but it’s sometimes possible to get a longer trial elsewhere. I found a two month trial via Money Saving Expert but unfortunately that’s finished.
However, electronic reading doesn’t beat curling up with a proper, paper copy of your favourite magazine. Use Readly for market research but please continue to buy your favourite magazines on the high street – otherwise there’ll be no markets left for us to write for!
A few weeks ago I met freelance editor Ameesha Smith-Green at a networking event and was impressed by her full order book and great enthusiasm for her job. She generously offered to share some advice about when an editor is required and what tasks that editor might perform.
Over to Ameesha:
Whether you’re a professional writer making a living from your words or someone who enjoys hobby blogging, there will no doubt come a time when you wonder whether it’s worth hiring an editor. In fact, “Do I need an editor?” is a question I get asked fairly often by writers. As an editor, you might think I’d leap up and shout “YES!”, but the answer isn’t so cut and dry…
Are you writing for pleasure or business?
If you’re writing for fun or catharsis, then an editor isn’t really necessary. It’s more important that the writing fulfils your personal needs and desires. However, if you’re a freelance writer, an author, or a blogger hoping to make money from your work, then it might be worth hiring an editor, because your writing needs to be of a higher quality than if you were just writing for yourself.
What value does an editor add?
A good editor knows the industry relevant to your writing and what your readers want. They understand genre standards, word counts, structure, and flow. Importantly, they’re objective and honest about whether your writing is good enough—and how to improve it. A good editor should make you a better writer, not just fix your errors. Even the best writer can sometimes find themselves unable to see the wood for the trees, and that’s where an editor is invaluable.
What do editors do?
The term “editor” is very broad, but in writing there are two main types: content editors (also known as developmental editors) and copy editors. The former look at the big picture—structure, content, message, narrative, and so on. The latter focus on the small picture—grammar, language, wording, punctuation, and so on. It’s worth noting that the role of a copy editor is often confused with that of a proofreader. However, proofreading is merely checking the final version of the text (such as a designed book or website) for any last typos or errors.
Which should you choose?
If you’re a book author, you’d normally start with a content edit, then progress to a copy edit, then a proofread. If you’re writing blogs or website content, then you’ll probably only want copy editing and/or proofreading. Some editors offer both content and copy editing services, while others specialise in just one. If you’re confident in your writing skills and don’t need an editor, it may be worth hiring a proofreader to ensure there are no embarrassing typos before you hit “publish”.
Where do you find editors?
You can find editors and proofreaders through generalist freelancing sites such as Upwork, niche sites like book-specific freelancing site Reedsy, or industry organisations such as the Society for Editors and Proofreaders (SfEP). Before hiring anyone, carefully read their feedback and have preliminary discussions about your requirements to see whether they’re the right editor for you. With copy editing and proofreading, you can request a sample to see their skills in action.
• To find out more information about book editing, check out: https://thebookshelf.ltd/
• To find out more information about freelancing, check out: https://afreelancelife.co.uk/
• You can get in touch with me via LinkedIn at https://www.linkedin.com/in/ameesha-smith-green/
One of the nice things about being a writer is the lovely people you meet along the way. These may be real world contacts, virtual acquaintances from social media or cross overs between the two. If you meet other writers at a workshop or conference it’s rare that you’ll part without swapping Twitter handles, Facebook existence or other means of giving each other virtual support. And sometimes that person who’s said ‘Hi’ on social media will turn out to be local to you and it’s possible to meet in person.
These contacts aren’t necessarily always other writers. There’s a growing trend towards freelance working, aided by technology, internet and social media. Writers are one small part of this freelance world. We are usually not salaried and have only ourselves to rely on to find commissions and markets for our work. Mixing with freelancers from other professions can help us to treat our ‘creative calling’ as a business and manage our time better.
Over the last few months three different contacts have offered me internet publicity via blog interviews. These people all started as virtual contacts but two were near enough to meet in person as well. Below are the interview links. You’ll find out stuff you (possibly) didn’t know about me plus, if you settle back with a cup of tea and rummage around, you’ll discover information on co-working, writing tips and help managing your freelance business.
Lorraine Mace will be a familiar name to many of you; she writes for both Writing Magazine and Writers’ Forum as well as writing crime novels and doing much more. My favourite question from Lorraine was ‘Do you Google yourself? What did you find that affected you most (good or bad)?’
Dispace is an organisation facilitating co-working in coffee shops and other venues up and down the country. For when you get fed up of staring at the same four walls! Dispace asked me for five tips on writing and self-publishing non-fiction.
Has anybody else made helpful contacts via the internet?
Over the last few weeks I’ve been trying to get started on a new novel. My usual strategy is to create a quick list of scenes that get me from beginning to end and then I start writing.
BUT, invariably, as I get to know the characters and the story-line better, I go off plan. My narrative goes around the houses and there’s a lot of wasted time and much re-writing. This time I want to avoid all that. So, I’ve been using a couple of resources to help me create a proper story structure and character arcs before I get too deep into the writing.
The Snowflake Method
The Snowflake Method was pioneered by Randy Ingermanson and was recommended to me by children’s author Lorraine Hellier.
This method dictates that the writer should start with the simplest premise possible and gradually expand to create plot and character details. For example, step one is ‘Write a one sentence summary of the story’. Step two is ‘Expand to a one paragraph summary.’ By following all six steps, the writer ends up with character bibles, a four-page synopsis and a scene list. The Reedsy website explains how to use The Snowflake Method in an easy to follow way. In addition, there are lots of useful resources on Reedsy such as character and story structure templates to download, which I found useful.
5 Secrets of Story Structure: How to Write a Novel That Stands Out
At time of writing this is a free e-book by KM Weiland. It’s short and easy to read. Most of us will be familiar with the three-act structure but this book provides more plot points on which to hang the story. For example it talks about pinch points which are small turning points between the main plot points.
I found the book very useful.
If you’re looking for more reading on the subject of novel structure, have a look at the five recommendations in this blog post by Rachel McCollin.
Finally, if you’ve got a tried and tested plotting/structure technique, please add it in the comments below!
I’ve been beavering away on a couple of projects recently and am pleased to announce that one is now complete. Public Speaking for Absolute Beginners is now available on Amazon Kindle and paperback. It brings together everything I’ve learnt about addressing an audience over the last five years.
Who should buy this book?
- Anyone who has to speak in meetings (work or otherwise), on a committee or any other group scenario such as a book club or writing group.
- Anyone who’s been asked to speak at a wedding, funeral, family party or similar occasion.
- Anyone with something to promote. That something could be a business, a favourite charity, a political or community campaign, a sports team in need of a sponsor, a club appealing for new members or anything that needs someone to pitch for publicity.
- Anyone who’d like to be paid for talking about their passion. (I receive a small fee when talking about writing to community groups).
- Anyone not included in the above. Remember those times you’ve felt awkward introducing yourself at a writers’ workshop, ‘selling’ yourself at an interview or making a complaint in a shop? There are times when we all lack confidence but being able to organise our thoughts and speak calmly makes these situations much easier.
As the title suggests, Public Speaking for Absolute Beginners is aimed at those with no or very little experience of addressing an audience – that was the starting point for my journey in public speaking when I joined Sutton Coldfield Speakers Club in September 2013. The club is part of the Association of Speakers Clubs (ASC) and in 2018 I represented the Midlands in the national final of the ASC Speech Competition. Back in 2013 I had no desire at all to enter a speech competition and never expected to find myself, a few years later, speaking in a competitive situation on a stage in a packed hall at the ASC Annual Conference. It’s amazing what we can achieve with a bit of encouragement, self-belief and hard work!
But far more important than the competition, several people have commented on how much more confident I’ve become in everyday life since learning to speak in public – and I think that is the real benefit to me from the last few years. I wrote Public Speaking for Absolute Beginners to minimise the fear that we all feel when asked ‘to say a few words’.
I hope it will help you grow in confidence too.
We’ve just entered Twixmas – that funny sort of no-man’s land between Christmas and New Year. The big event, for which we’ve planned, prepared and worked, is over. The slightly lesser event is still a few days away. Many of us are still off work, surrounded by leftovers, chocolates and the Christmas TV Guide. It’s a good time to relax, ponder and mentally prepare for the year ahead.
Here are a few things to ponder, as you sit with your feet up and enjoy another mince pie:
Morgen writes the regular competitions feature in Writers’ Forum magazine. She is now organising a free email critique group for pieces of fiction of up to 3,000 words. It works on a mutual, writers helping writers, basis. For every submission you critique, you will get one piece of your own work critiqued. This sounds like a great way of getting feedback on your work and honing your own critique skills (which will help you edit your own work in the future).
Should E-Books be VAT Free?
Books and other printed matter have always been free of VAT because it is thought taxing these items is akin to taxing knowledge. However, digital publications are subject to VAT. This hits many disabled people, who find digital reading far easier than handling a paper book.
On 4th December 2018, an EU directive was passed allowing member states to bring VAT on digital publications in line with VAT on books i.e. 0% in the UK. Whether or not to follow this directive is down to the individual countries and, of course, after Brexit, the UK will be able to decide for itself. A campaign has been started to persuade the UK government to abolish VAT on digital publications. If you would like to get involved, sign the petition or read more about it, nip over to Axe the Reading Tax.
Regional Writer Development Agencies
Most regions have a body dedicated to promoting writing in their area. This is likely to be done predominantly through workshops, events and conferences. Many of these agencies also have mentoring schemes. Living in the Midlands, I’ve attended events organised by Writing West Midlands and Writing East Midlands. Both run mentoring schemes. A list of similar organisations is provided by the National Centre for Writing and Jamie Edgley Rhodes. Take a look and get some writing outings into your 2019 calendar!
Finally, if you’ve got a Christmas gift card from a certain online retailer burning a hole in your pocket, The Promise is currently only £5.75 in paperback.
Wishing you all a happy, healthy and successful 2019! Hope it’s filled with lots of reading and writing.
Today marks the six month anniversary of the publication of The Promise on January 28th 2018. Coincidentally, the publishers have lowered the e-book price to only 99p for a VERY limited time and also secured a Bookbub promotion to publicise the price drop.
Bookbub is a service which helps e-book readers to discover free or discounted books in their favourite genres – so if you like a bargain it’s worth signing up to their newsletter which is circulated in the UK, Canada, Australia and India. Bookbub promotions are a paid for service, open to self-published books as well as those published by large and small publishing houses. It is a competitive submission procedure and Bookbub receive far more promotion applications than can be used in the newsletter. In order to choose the featured books Bookbub considers things like reviews, sales, the cover, the formatting and other variables – so I’m excited and pleased that The Promise has been selected and is getting this coveted exposure!
If you fancy putting your own book forward for a Bookbub promotion have a look at this checklist to see what sort of thing the selectors are looking for. There is no charge to submit to Bookbub, you are only invoiced if the book is selected.
To take advantage of this less-than-half-price 99p offer on The Promise, be quick (I don’t know when the price will go back up!) and grab it from one of the following retailers:
If you’re ‘real book’ person, the cheapest place I’ve seen the book is WH Smith where it you can also do click and collect to save the delivery charge.
When I was offered an ARC of Everybody Works in Sales by Niraj Kapur I immediately said, “Yes, please!”
The reason? As writers, I feel we are each increasingly having to be our own salesman. We might be marketing our self-published books, pitching an article to an editor, writing an agent covering letter or polishing up our website. So, I hoped Everybody Works in Sales might reveal to me the secret formula of selling books, short stories and articles.
Of course it didn’t because deep down we all know there is no secret formula to sales. But the book did teach me what the mindset of a salesman should be – and it isn’t SELL! SELL! SELL!
The three main points I took away from Everybody Works in Sales were:
- Don’t try to constantly sell ‘at’ people willy-nilly (e.g. frequent ‘buy my books’ tweeting). Instead take the time to build relationships – with magazine editors, book shops, social media followers etc.
- Nothing succeeds like hard work.
- Treat your customers/readers/editors/followers as you would like to be treated.
Two quotations from the book which are worth pondering:
- Care for people and ask for nothing immediately in return.
- You can always go further in a group than by yourself – maybe that’s why we writers like to collect together and share experiences?
But this book has more to offer than these simple lessons. There are many inspirational quotations and advice on making progress in a corporate career. The book follows the career of its author, Niraj Kapur, the bad bits as well as the good bits. He’s had some tough times in his working life and his experiences might help you if you’re trying to climb the greasy pole in sales or management.
In places the book’s language is unpolished and reflects the way I imagine Niraj would speak. It is conversational rather than textbook and allows the author’s background and personality to come through. It’s as though Niraj is in the room with you.
Everybody Works in Sales is an easy read that shares inspirational thoughts for leading a better life in the workplace, building relationships with potential customers and networking.
About Everybody Works in Sales
We all work in sales. If you work for somebody, you earn a living by selling their product or service. If you are self-employed, you earn a living by selling your product or service.
When you buy from Amazon, they always recommended other products similar to the ones you are purchasing or have already purchased – that’s selling. When you download a song, movie or TV show from iTunes, they always recommend more similar products. That’s selling.
When you register for most websites, they sell their products or services to you through a regular email.
When you attend an exhibition at the NEC, London ExCel, Olympia, Manchester or even a local market, everyone is trying to sell you their product.
We all work in sales, yet few people know how to sell. Until now.
Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.
Available on Kindle and in paperback from Amazon.
About Niraj Kapur
Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years. From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.
Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie, Naachle London, was released in select cinemas across the UK.
He’s working on his next book while advising companies and coaching individuals on how to improve their sales.
Follow Niraj on Twitter: @Nirajwriter or find him on LinkedIn: https://uk.linkedin.com/in/nkapur.
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