Archive for category Books
I rarely read memoir or autobiography but the title ‘Diary of a Lollipop Lady‘ jumped out from the library shelf. The subtitle is, ‘Memories of a Crossing Patrol in the 1960s’ and it is exactly what it says on the tin.
Hazel Wheeler spent 1966 as a lollipop lady in Yorkshire. She has two young daughters, her husband is working all hours and the debt collectors are after them. Back then it was unusual for mothers to do paid work but being a lollipop lady fits with school hours and the family needs the money. Hazel kept a diary during her twelve months in the job, noting down stories about her regular ‘customers’, the extremes of weather and the interesting things she witnesses.
What I liked most about this book were the odd comments Hazel dropped in about her ambitions to write for a living. Like many of us, she was an avid writer of letters to magazines. She records how she went into Smiths to leaf through the latest issues and see if anything of hers had been published. When it was, she celebrated the one guinea payment or the tea caddy from Peoples’ Friend (I think that prize is still going!). Her children are encouraged to enter writing competitions – with success. The book ends on a positive note, with an acceptance for Hazel from the BBC in January 1967 for a feature to be used on the ‘Home this Afternoon’ programme. Her fee is 10 guineas – more than three times what she earns in a week on the crossing.
After finishing the book I Googled ‘Hazel Wheeler’ and was sad to discover she’d died in 2009, not long after the book came out. Her obituary charts her diary-keeping and her publication history. Other volumes of her diaries provided material for ‘Living on Tick‘ and ‘Huddersfield at War‘.
I’m sure Hazel would be pleased to know that her books are still being read after her death – something for us all to aim for.
When I was young one of my ambitions was to own a secondhand bookshop. It was an ambition that was never fulfilled but I do still love to wander around shelves full of pre-loved books.
Shaun Bythell owns Scotland’s biggest secondhand bookshop and for a year he kept a diary of life in that shop. The diary was published in book form, The Diary of a Bookseller, a couple of years ago and it makes interesting reading for anyone who’s ever wondered what goes on behind the mountains of paperbacks and collectables.
There are comments on the customers (especially those who spend hours reading by the bookshop fire and then don’t buy anything), the staff (who have a tendency to the eccentric), the people who are selling their lifelong book collections and the way online ordering works in the secondhand industry. Sunny summer days are busy but in winter the takings are meagre.
Two particularly interesting points from the book are worth highlighting. Why not join the shop’s Random Book Club? For £59 a year you will be sent a surprise book every month. Might make a great present for someone who loves to try different genres?
And, if like me, you’ve ever wanted to run your own secondhand bookshop, here is the holiday for you:
Stay in the apartment above another secondhand bookshop, The Open Book, and you get to manage the bookshop (with help from volunteers) during your stay. But you need to plan ahead – the holiday is very popular and booked a couple of years into the future. Get on the waiting list via the Open Book Facebook page or book the apartment via AirBnb.
I’ve been beavering away on a couple of projects recently and am pleased to announce that one is now complete. Public Speaking for Absolute Beginners is now available on Amazon Kindle and paperback. It brings together everything I’ve learnt about addressing an audience over the last five years.
Who should buy this book?
- Anyone who has to speak in meetings (work or otherwise), on a committee or any other group scenario such as a book club or writing group.
- Anyone who’s been asked to speak at a wedding, funeral, family party or similar occasion.
- Anyone with something to promote. That something could be a business, a favourite charity, a political or community campaign, a sports team in need of a sponsor, a club appealing for new members or anything that needs someone to pitch for publicity.
- Anyone who’d like to be paid for talking about their passion. (I receive a small fee when talking about writing to community groups).
- Anyone not included in the above. Remember those times you’ve felt awkward introducing yourself at a writers’ workshop, ‘selling’ yourself at an interview or making a complaint in a shop? There are times when we all lack confidence but being able to organise our thoughts and speak calmly makes these situations much easier.
As the title suggests, Public Speaking for Absolute Beginners is aimed at those with no or very little experience of addressing an audience – that was the starting point for my journey in public speaking when I joined Sutton Coldfield Speakers Club in September 2013. The club is part of the Association of Speakers Clubs (ASC) and in 2018 I represented the Midlands in the national final of the ASC Speech Competition. Back in 2013 I had no desire at all to enter a speech competition and never expected to find myself, a few years later, speaking in a competitive situation on a stage in a packed hall at the ASC Annual Conference. It’s amazing what we can achieve with a bit of encouragement, self-belief and hard work!
But far more important than the competition, several people have commented on how much more confident I’ve become in everyday life since learning to speak in public – and I think that is the real benefit to me from the last few years. I wrote Public Speaking for Absolute Beginners to minimise the fear that we all feel when asked ‘to say a few words’.
I hope it will help you grow in confidence too.
Which would you prefer to unwrap on Christmas Day, an Amazon gift card or a Book Token?
I’d go for the Book Token every time, for several reasons:
- A Book Token means that I have to indulge and buy a book. On Amazon there’s a danger of being ‘good’ and buying something boring that you need, like an iron or a set of saucepans.
- A Book Token promises me an outing to a real bookshop where I can enjoy the smell of new books. I can pick them up and read the blurb. I can sit in an armchair and try out the first few pages. And if I’m in one of the bigger stores, I can enjoy a coffee before deciding on my final book selection. ‘Looking inside’ just isn’t the same.
- Buying online means clicking straight through to the bestseller everyone is talking about or automatically buying the new release of an author I know I enjoy. A Book Token offers the luxury of browsing. Other authors, new to me, will be sitting alongside the familiar – and maybe I might be tempted to step out of my comfort zone and try something new.
- Book Tokens create business for bookshops. Do we really want a future where all our book buying has to be done online?
National Book Tokens began in 1932 when publisher Harold Raymond noticed that very few books were given as Christmas gifts because people were afraid of buying the wrong book. In 1982 the Queen attended National Book Tokens’ 50th birthday party and in 2010 National Book Tokens changed to a gift card format.
National Book tokens are not dinosaurs. They do have an online presence and they can be spent (on books not irons!) online in selected book chains. Have a look at Caboodle from National Book Tokens for offers, events, competitions and to buy tokens online (you can even design your own).
Which would you prefer to unwrap on Christmas Day, an Amazon gift card or a Book Token? Which will you be giving to family and friends?
When I was offered an ARC of Everybody Works in Sales by Niraj Kapur I immediately said, “Yes, please!”
The reason? As writers, I feel we are each increasingly having to be our own salesman. We might be marketing our self-published books, pitching an article to an editor, writing an agent covering letter or polishing up our website. So, I hoped Everybody Works in Sales might reveal to me the secret formula of selling books, short stories and articles.
Of course it didn’t because deep down we all know there is no secret formula to sales. But the book did teach me what the mindset of a salesman should be – and it isn’t SELL! SELL! SELL!
The three main points I took away from Everybody Works in Sales were:
- Don’t try to constantly sell ‘at’ people willy-nilly (e.g. frequent ‘buy my books’ tweeting). Instead take the time to build relationships – with magazine editors, book shops, social media followers etc.
- Nothing succeeds like hard work.
- Treat your customers/readers/editors/followers as you would like to be treated.
Two quotations from the book which are worth pondering:
- Care for people and ask for nothing immediately in return.
- You can always go further in a group than by yourself – maybe that’s why we writers like to collect together and share experiences?
But this book has more to offer than these simple lessons. There are many inspirational quotations and advice on making progress in a corporate career. The book follows the career of its author, Niraj Kapur, the bad bits as well as the good bits. He’s had some tough times in his working life and his experiences might help you if you’re trying to climb the greasy pole in sales or management.
In places the book’s language is unpolished and reflects the way I imagine Niraj would speak. It is conversational rather than textbook and allows the author’s background and personality to come through. It’s as though Niraj is in the room with you.
Everybody Works in Sales is an easy read that shares inspirational thoughts for leading a better life in the workplace, building relationships with potential customers and networking.
About Everybody Works in Sales
We all work in sales. If you work for somebody, you earn a living by selling their product or service. If you are self-employed, you earn a living by selling your product or service.
When you buy from Amazon, they always recommended other products similar to the ones you are purchasing or have already purchased – that’s selling. When you download a song, movie or TV show from iTunes, they always recommend more similar products. That’s selling.
When you register for most websites, they sell their products or services to you through a regular email.
When you attend an exhibition at the NEC, London ExCel, Olympia, Manchester or even a local market, everyone is trying to sell you their product.
We all work in sales, yet few people know how to sell. Until now.
Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.
Available on Kindle and in paperback from Amazon.
About Niraj Kapur
Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years. From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.
Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie, Naachle London, was released in select cinemas across the UK.
He’s working on his next book while advising companies and coaching individuals on how to improve their sales.
Follow Niraj on Twitter: @Nirajwriter or find him on LinkedIn: https://uk.linkedin.com/in/nkapur.
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