Archive for category Promotion

Creating an Author Facebook Page

Creating an author Facebook page is something I’ve been putting off for a very long time. For two reasons:

  • I don’t understand what benefit it will bring me. If my fans (!) are searching for me on the internet, they will find this website/blog, which tells them about me and how to get in touch.
  • All the author Facebook pages I’ve looked at have some wonderful header graphics across the top of the page. I’m not artistic and didn’t know how to create one of these.

Back in June, when I had my initial meeting with The Book Guild we briefly discussed how an author can help with book marketing and it was suggested that I create an author Facebook page. Since then it’s been on my ‘to do’ list like a hated piece of school homework. Next week I have another meeting with my publisher to discuss publicity and marketing. So, because I was a bit of a goody-two-shoes at school and always handed my homework in on time, I have finally created my author Facebook page.

A secondary reason for creating the page was that Facebook don’t like people ‘selling’ from personal profiles. Book promotion could possibly be classed as ‘selling’?

Was creating the page as bad as I expected? No!
I’d heard many people mention how great Canva is for creating graphics. So I signed up (it’s free!) and, fairly quickly, managed to create myself a banner (see below). It’s probably not the world’s best promotional graphic but hopefully it will do the job for now. As for creating the actual page, it’s as simple as filling in a form with Facebook holding your hand and making suggestions along the way.

But my sparkling new author page has given me two new problems:

  • A page that’s not regularly updated isn’t very inspiring to anyone who stumbles across it. What shall I post on there?
  • Is it worth annoying people by asking them to ‘like’ my page? More likes mean better page visibility?

I’d be grateful for any advice from you Facebook pros.

And if you have a page you’d like ‘liked’, please stick it in the comments and we’ll have a mutual ‘like-in’.

Facebook banner - The Promise

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Public Speaking Tips for Authors

Those of you who’ve been following this blog for a while will know that a few years ago I joined Sutton Coldfield Speakers’ Club in order to gain the public speaking confidence necessary to promote myself and my books at author events. Last week I was part of a panel of three judges for a speech competition at a neighbouring club. The speeches were 6 to 8 minutes long and had a completely open theme.

Public Speaking for Writers

Thank You Gift for Judging Speech Competition!

All the speakers were confident in front of an audience and all chose subjects with wide appeal. They all did well. After we’d decided on the winner and runner-up, we judges discussed the points the head judge should make in her summing up of the competition. The aim of the summing up was to give general advice for the contestants and members of the audience to take away. Listed below are some of these points plus other tips I picked up from my observation of the speakers. They maybe useful to those of you devising an author talk:

  • Beware of meaningless gestures i.e. continually moving your arms as you speak
  • Beware of keeping your arms rigidly still throughout – include a few meaningful gestures e.g. expanding your arms to describe the size of something or stamping a foot to jolt/surprise the audience
  • Project your voice from the very first word you utter. Grab the audience’s attention!
  • Don’t continually sway from side to side or move your weight from one foot to another. It’s disconcerting to watch a human pendulum!
  • Inject a little humour. Not in the form of a joke but perhaps a throwaway observation on something the audience is familiar with.
  • Make eye contact with all parts of the audience – this means shifting your eye gaze around the room as you speak.
  • Speak with minimal reference to notes – this will free you up to make appropriate gestures and make lots of eye contact with your audience. Don’t read your talk!

From my own experience, I would add – don’t be put off if someone in the audience falls asleep. This has happened to me twice when speaking to groups of older ladies. The first time I put it down to the fact that we’d all just enjoyed a nice, big lunch. The second time, the organiser warned me in advance that one particular lady always went to sleep when they had a speaker and sure enough, I saw her head nod and her eyes close quite soon after I’d started.

However many times you do it, speaking in public is nerve-wracking – if you’d like to practise in front of a sympathetic audience, find a Speakers’ Club near you.

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The Promise – Cover Reveal!

Exciting times! I can now reveal the fantastic cover of my forthcoming grip-lit novel, The Promise, to be published 28th January 2018.
Ta Dah!

The Promise by Sally Jenkins

As yet, the back cover is not finalised but the proposed ‘blurb’ is:

A man has been stabbed. A woman is bloodstained. The nightmares have begun again for Olivia Field.
Ex-convict, Tina is terminally ill. Before she dies, the care of her younger brother must be ensured. She calls in a promise made thirty years ago in a prison cell.
Tina’s terrible blackmail demands put Olivia’s entire future and, ultimately, her freedom under threat.
“Jenkins spins a web of intrigue” – Judith Cutler

At this point I’d like to give a very grateful shout-out to two of the very few people who have read the book so far:

Womag writer, Sharon Boothroyd acted as my beta reader and gave valuable feedback on the parts of the story where what was in my head didn’t quite make it on to the page. Thank you for your patience and constructive comments, Sharon!
Prolific series crime writer, Judith Cutler read The Promise and gave me a great shout line for the front cover, ‘Jenkins spins a web of intrigue’. Thank you for making time in your busy schedule to read my book, Judith.

The Promise is now available for paperback pre-order, either from Amazon, Waterstones and other book shops or direct from The Book Guild. Why not treat yourself and get a lovely, brand new, first edition (!) paperback book through the post in the dark days of January?

Alternatively, leave me your email address and I’ll send you a reminder about the publication date in January and let you know when the e-book editions become available (should be the new year too).

And if any of you bloggers out there would be willing to host a guest post/interview spot around January 28th or into February 2018 please get in touch. I would be grateful for any help with publicity! I can be emailed at sallysjenkins ‘at’ btinternet.com (replace ‘at’ with @).

Thank you all for sticking with me over the years.

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Book Bonanza September 13th to 17th

A lovely group of indie authors has got together to offer a cross-platform e-book 99p/99c special offer – and they have very kindly invited me to join them with the psychological thriller Bedsit Three.

There are more than 75 books on offer across 13 genres, such as Fantasy, Romance, Action and Thriller. And the great thing is they are ALL reduced to 99c/99p. Unusually, this isn’t just a Kindle special offer. Many of the books are available across multiple platforms such as Apple, Nook, Inktera and Smashwords.

Take a look at the 99c Book Bonanza Page and try a new genre or a new author. But do it today – the offer finishes September 17th 2017!

 

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How To Organise a Book Launch

William the Hedgehog Boy

Robert A. Brown at the launch of William the Hedgehog Boy

A few weeks ago in my local library I overheard a conversation at the desk. A gentleman was introducing himself as an author with a new book coming out and asking if the library would display a poster advertising the launch event. With my ears flapping, I pounced on the poor man before he could see the triumphant glint in my eye and escape. The result of that meeting is this blog post giving you Robert A. Brown‘s ten top tips for organising a book launch. Robert is a children’s author but his tips make sound sense for the rest of us as well.

  1. Set a realistic budget for your launch.
  2. Invest in some promotional materials, e.g. business cards, postcards, flyers of various sizes, pull up banner, book marks. These make a statement and look professional. But remember your budget – promotional materials may help sales but they won’t guarantee them.
  3. Choose a suitable date to hold the launch. Don’t rely on the publisher’s date for printing, as there is often slippage. Make sure your books will definitely be available to sell and sign.
  4. Consider what type of event to hold, e.g. daytime or evening, formal as in a bookshop or library, less formal, as in a café or a room in a pub/restaurant. Do you want to attract passing trade or is it invitation only?
  5. Decide what refreshments will be available if any and find out what the costs will be.
  6. Select a price point for your book, offering attendees an enticing discount compared to bookshop and internet prices. Have appropriate change ready in a float.
  7. Publicise the launch event. Approach shops, libraries, relatives, friends and media with publicity material and flyers and, of course, your book. Build up a social media presence.
  8. Recruit friends and family to help during the event, e.g. serving refreshments, selling the books and taking money, taking photos for future publicity, a master of ceremonies (to meet, greet and direct people) etc.
  9. How will you manage questions from the audience? Will people raise their hands or do you want questions written down on postcards and collected by another of your helpers? Pre-plan answers to the most common questions e.g. Where do you get your ideas from? How long does it take to write a book? Be prepared for the unusual, Robert was asked, ‘What is a hedgehog’s favourite tipple?’!
  10. ON THE DAY: You will be busy! You will be signing books, posing for photos, responding in the Q&A, giving a reading and delivering a brief speech including list of thanks.

Remember to enjoy your day – you have worked hard to get there!

Robert A. Brown is the author of the children’s and young adults’ book William the Hedgehog Boy.  The story is inspired by the work of Michael Morpurgo and Dick King Smith. It will be enjoyed by readers aged 9-11 with an interest in wildlife.

 

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A Contract with The Book Guild

I am delighted to announce that I’ve signed a contract with The Book Guild! My novel, The Promise, will be published in the early part of 2018.

The Promise is a slice of British noir with dark undertones – a promise made in prison thirty years ago must now be kept on the outside, by the next generation.

I’m really looking forward to working with The Book Guild and excited to see the cover design they come up with – you’ll be the first to see it!

On that note, I’d also like to thank you, my lovely, loyal followers for the support, encouragement, comments, likes etc. that you’ve given me over the past few years. You all know that writing is a tough old business. We need skin like rhino hide to stop us sinking in a sea of rejections but also the ability to spot and act on constructive criticism when it’s offered. I hope you’ll stick with me in the coming months. It’s going to be an exciting journey!

To celebrate my good news, the Kindle price of my first dark, psychological novel, Bedsit Three, has been reduced to only 99p for a limited time!  Bedsit Three is a thrilling why-dunnit which twists and turns its way to a shattering finale! No one knows what goes on behind closed doors or in the darkest corner of our minds. Sometimes the threat is too close to home …

Bedsit Three

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An Easter Special Offer

The long Easter weekend is coming!

What’s the best way to relax? Indulge in an Easter egg and an easy read.House Guests and Other Stories

For sharing and hiding, I recommend this cornucopia of multi-coloured, foil-wrapped eggs  or this warren of Lindt bunnies. For selfish, serious chocolate eating, go for this Thornton’s Continental Egg.
For reading material it has to be the short story collection, House Guests, full of contemporary short stories about modern life. Enjoy a plethora of twist endings, some humour plus a tiny bit of romance. And a guest story by Iain Pattison.

Best of all – House Guests is half-price until Monday 18th April 2017 – Happy Easter!

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