Archive for category Promotion
Following on from my previous little self-promotion post, children’s author Robert A. Brown has been in touch with some brilliant advice about how to sell to, liaise with and organise events at book shops. Robert is the author of William, the Hedgehog Boy. Over to Robert:
For the purpose of this blog I am differentiating between the national chain retailers such as Waterstones, W.H. Smith, Foyles, The Works and Blackwells and smaller independent bookshops or the WH Smith/Post Office franchises.
Engaging with the major book retailers.
• Choose a retailer that is appropriate to your book and possible events you can offer. Mine is a children’s book, aimed at fluent readers aged 7-9 years, and featuring a hedgehog as one of the main characters, so I was looking for retailers with a large children’s section and also those that show in an interest in wildlife. I wanted a children’s section that was bright, colourful, welcoming and featuring a wide range of children’s authors not just the most popular ones such as David Walliams, Julia Donaldson, Michael Morpurgo, Jaqueline Wilson etc. I wanted retailers who host children’s events at weekends and during school holidays. As the timeline for my book encompasses both Halloween and Bonfire Night I was particularly keen to secure bookings during October half-term.
• Once you have decided which major retailers to approach, work on building a relationship with the store manager and the events team (readings and signings). This should involve several visits and face to face discussions besides emails. The more they get to know you the more likely they are to be positive about offering you an event slot.
• For the pitch try to highlight the unique selling points (USPs) of your book and introduce these into these discussions.
• Leave the manager with a copy of your book and copies of any publicity and or reviews.
• After the initial meeting pop back into the store every week or so for a brief chat and find out what they thought of the book and the prospects of a reading and or signing event.
• Inform your publisher and get them to send the press release and advance information sheet to the manager. It helps to keep your book at the forefront of the store manager’s mind.
• Assuming you are given a date and time for an event it is very important to establish how the event will be publicised and by whom. The retailer, your publisher or yourself. Hopefully all three. You should try to maximise local media outlets, company website, social media, flyers and posters etc. Hint: Don’t expect too much from the retailer, some are excellent other less so. You will probably need to be very proactive at this stage. The larger stores will source copies of the book for the event from their usual suppliers at the usual rates. You will be paid royalties based upon this order.
• Also confirm how the event is expected to run, structure, timings, breaks, refreshments, permission for taking photographs for future publicity and social media posts.
For independent bookshops and smaller local retailers the principles remain basically as above however:-
• Having established a good relationship and confirmed their interest in stocking a few copies of your book, you may wish to supply them with copies of the book yourself rather than expecting them to go down the usual trade routes. This will enable you to fix a convenient price point for them, on a sale or return basis. I chose £5-00p per copy and the shop could then choose to sell at the cover price of £7-99p. Therefore, you receive more than the usual ‘royalty’ rates, whilst they too make a handsome profit per copy sold. Thus, it is in their interest to promote the book and display it prominently.
• My local Post Office started with 5 copies and I provided them with an invoice on a sale or return basis.
• You will need to provide publicity flyers for window and table top displays.
• Offer to pop in frequently to sign purchased copies with a personalised message, check on how sales are progressing and replenish stock.
• If stock needs replenishing, request payment for copies sold and provide a signed receipt.
The Event- reading and signing
• Arrive early to meet the staff, set out the space and make yourself comfortable.
• Welcome everyone and explain what is going to happen and when.
• Be prepared to ‘ambush’ store browsers and have a chat about the event.
• When you have an audience, and let’s be honest here, you are not John Grisham, they will not be queuing outside the door, so only a very small audience is sufficient to commence your presentation and introduce the reading. Hopefully, others are likely to be curious and join you.
• Offer bystanders a ‘well thumbed’ copy to flick through.
• When somebody wishes to make a purchase, accompany them to the till and offer to sign the purchased copy for them. This is less embarrassing than sitting alone at a table at the end of the event with nobody taking any notice of you.
• TIP at the end of the event offer to sign a few unsold copies for the store. Retailers like to having a few author signed copies available, perhaps at a discounted rate for a later date. The benefit to you as the author is that they are considered sold and will not be returned.
This is really good advice from Robert, an author who is proactive at sourcing sales outlets for his books. I shall be following some of these tips. If anyone else has techniques that work when engaging with book shops, please feel free to share them in the comments. Regular followers of this blog may remember that Robert also dropped by last summer to share some tips on organising a book launch.
And if you know any children who deserve an Easter treat, I’ve heard very good things about William the Hedgehog Boy.
It’s about six weeks since The Promise was published and I’ve tried not to flood this blog with constant references to it. However, today is my birthday and so I’m going to indulge. Here is a look back at what publicity the book has received in its ‘honeymoon’ post-publication phase (on a less self-centred note, I hope there might be some ideas here that you can use for your own books).
So far I’ve done three author talks for The Promise, one at a library and two at community groups. A bonus from the library talk was the sale of two books to the library and the satisfaction of seeing them borrowed whilst my talk was still taking place.
I have another three talks lined up for April and May. The title of my talk is ‘How to Make Money Out of Murder’ and it covers writing a novel, readings from The Promise – and the best tools to use when committing a murder. The flushed cheeks in the photo show that I still get a bit nervous when speaking but hopefully it doesn’t show too much!
I find this the hardest way to generate publicity, however the Warner Times (posted to all guests of the Warner Hotel Group) interviewed me and I was thrilled when below the interview, in their ‘Armchair Thrillers’ recommendations, The Promise was placed next to Cover Her Face by P.D. James. Not sure that will happen again!
The Promise is available via bookshops but it was particularly pleasing to see a display of all three of my paperbacks in the window of my local WH Smith Local.
Lots of lovely bloggers supported me during the first couple of weeks publication.
In week 1: Helen Yendall and Julia Thorley published guest posts, as did the online magazine Female First. Anne Harvey and Janette Davies interviewed me with lots of interesting (and sometimes difficult!) questions. Lou’s Book Blog did a spotlight post.
In week 2: I went on a 21 stop blog tour with Rachel’s Random Resources. This threw up some lovely reviews and the full tour list is on Rachel’s website.
“Sally Jenkins has woven a dark tale of murder, blackmail and retribution. As the plot thickens it’s hard to imagine where it will all end for the characters caught up in a web of intrigue and deceit.” – Amazon reviewer.
I’m very grateful to all the people and organisations mentioned above (if I’ve missed someone out, please let me know!) for the interest they’ve shown in my writing and their willingness to help. The Promise is also available in e-book format and from a range of online retailers such as Amazon and Waterstones.
Today The Promise goes out into the big wide world!
It’s been a long time coming. I signed with The Book Guild last June and since then there’s been cover designs (back and front), proof reading, a marketing meeting, sorting out a blog tour etc. etc. Lots of people have been involved in bringing The Promise to publication. As well as the lovely people at The Book Guild, there’s my writing friends who have cheered me through the whole process of blank page to finished manuscript, my husband who puts up with a wife hiding herself away with a computer (at least I’m not hiding myself away with another man!), my mum who totally believes in me, everyone who bought Bedsit Three and made me think it was worthwhile trying to write another, all the followers of this blog who let me know I am not alone in my endeavours plus everyone in my non-writing life who has asked when the next book is coming out. The dedication at the front of The Promise is to you all with very many thanks:
For all those who have helped along the way – your support continues to be invaluable.
The Promise is dark fiction and the back cover blurb reads:
Olivia has recurring nightmares about the murder of a man which took place when she was a teenager. She refuses to explain the dreams to her worried fiancé, Mark.
Petty criminal Tina is diagnosed with a terminal illness and becomes concerned for the future welfare of her younger brother, Wayne.
When Tina finds a forgotten letter from her ex-cellmate, Audrey, a promise made decades before links the two families.
But the letter also contains a sinister secret…
In the coming week I’ve got wonderful bloggers helping me get publicity for The Promise off to a flying start:
Monday 29th January – Helen Yendall’s Blog About Writing. Helen is my longtime writing buddy and fantastic womag writer.
Tuesday 30th January – Lou’s Book Blog. The lovely Lou will be shining the spotlight on The Promise.
Wednesday 31st January – Anne Harvey’s Passionate About The Past. I met Anne through my contact with the Birmingham Chapter of the RNA and we’ve helped each other along the way.
Friday 2nd February – Julia Thorley’s Life, Yoga and Other Adventures. Julia is a woman of many talents. She and I are virtual friends.
And week commencing February 5th there’ll be a 21 stop blog tour organised by Rachel’s Random Resources.
Those of you who’ve been following this blog for a while will know that a few years ago I joined Sutton Coldfield Speakers’ Club in order to gain the public speaking confidence necessary to promote myself and my books at author events. Last week I was part of a panel of three judges for a speech competition at a neighbouring club. The speeches were 6 to 8 minutes long and had a completely open theme.
All the speakers were confident in front of an audience and all chose subjects with wide appeal. They all did well. After we’d decided on the winner and runner-up, we judges discussed the points the head judge should make in her summing up of the competition. The aim of the summing up was to give general advice for the contestants and members of the audience to take away. Listed below are some of these points plus other tips I picked up from my observation of the speakers. They maybe useful to those of you devising an author talk:
- Beware of meaningless gestures i.e. continually moving your arms as you speak
- Beware of keeping your arms rigidly still throughout – include a few meaningful gestures e.g. expanding your arms to describe the size of something or stamping a foot to jolt/surprise the audience
- Project your voice from the very first word you utter. Grab the audience’s attention!
- Don’t continually sway from side to side or move your weight from one foot to another. It’s disconcerting to watch a human pendulum!
- Inject a little humour. Not in the form of a joke but perhaps a throwaway observation on something the audience is familiar with.
- Make eye contact with all parts of the audience – this means shifting your eye gaze around the room as you speak.
- Speak with minimal reference to notes – this will free you up to make appropriate gestures and make lots of eye contact with your audience. Don’t read your talk!
From my own experience, I would add – don’t be put off if someone in the audience falls asleep. This has happened to me twice when speaking to groups of older ladies. The first time I put it down to the fact that we’d all just enjoyed a nice, big lunch. The second time, the organiser warned me in advance that one particular lady always went to sleep when they had a speaker and sure enough, I saw her head nod and her eyes close quite soon after I’d started.
However many times you do it, speaking in public is nerve-wracking – if you’d like to practise in front of a sympathetic audience, find a Speakers’ Club near you.
Exciting times! I can now reveal the fantastic cover of my forthcoming grip-lit novel, The Promise, to be published 28th January 2018.
As yet, the back cover is not finalised but the proposed ‘blurb’ is:
A man has been stabbed. A woman is bloodstained. The nightmares have begun again for Olivia Field.
Ex-convict, Tina is terminally ill. Before she dies, the care of her younger brother must be ensured. She calls in a promise made thirty years ago in a prison cell.
Tina’s terrible blackmail demands put Olivia’s entire future and, ultimately, her freedom under threat.
“Jenkins spins a web of intrigue” – Judith Cutler
At this point I’d like to give a very grateful shout-out to two of the very few people who have read the book so far:
Womag writer, Sharon Boothroyd acted as my beta reader and gave valuable feedback on the parts of the story where what was in my head didn’t quite make it on to the page. Thank you for your patience and constructive comments, Sharon!
Prolific series crime writer, Judith Cutler read The Promise and gave me a great shout line for the front cover, ‘Jenkins spins a web of intrigue’. Thank you for making time in your busy schedule to read my book, Judith.
The Promise is now available for paperback pre-order, either from Amazon, Waterstones and other book shops or direct from The Book Guild. Why not treat yourself and get a lovely, brand new, first edition (!) paperback book through the post in the dark days of January?
Alternatively, leave me your email address and I’ll send you a reminder about the publication date in January and let you know when the e-book editions become available (should be the new year too).
And if any of you bloggers out there would be willing to host a guest post/interview spot around January 28th or into February 2018 please get in touch. I would be grateful for any help with publicity! I can be emailed at sallysjenkins ‘at’ btinternet.com (replace ‘at’ with @).
Thank you all for sticking with me over the years.