Archive for category Promotion

How To Organise a Book Launch

William the Hedgehog Boy

Robert A. Brown at the launch of William the Hedgehog Boy

A few weeks ago in my local library I overheard a conversation at the desk. A gentleman was introducing himself as an author with a new book coming out and asking if the library would display a poster advertising the launch event. With my ears flapping, I pounced on the poor man before he could see the triumphant glint in my eye and escape. The result of that meeting is this blog post giving you Robert A. Brown‘s ten top tips for organising a book launch. Robert is a children’s author but his tips make sound sense for the rest of us as well.

  1. Set a realistic budget for your launch.
  2. Invest in some promotional materials, e.g. business cards, postcards, flyers of various sizes, pull up banner, book marks. These make a statement and look professional. But remember your budget – promotional materials may help sales but they won’t guarantee them.
  3. Choose a suitable date to hold the launch. Don’t rely on the publisher’s date for printing, as there is often slippage. Make sure your books will definitely be available to sell and sign.
  4. Consider what type of event to hold, e.g. daytime or evening, formal as in a bookshop or library, less formal, as in a café or a room in a pub/restaurant. Do you want to attract passing trade or is it invitation only?
  5. Decide what refreshments will be available if any and find out what the costs will be.
  6. Select a price point for your book, offering attendees an enticing discount compared to bookshop and internet prices. Have appropriate change ready in a float.
  7. Publicise the launch event. Approach shops, libraries, relatives, friends and media with publicity material and flyers and, of course, your book. Build up a social media presence.
  8. Recruit friends and family to help during the event, e.g. serving refreshments, selling the books and taking money, taking photos for future publicity, a master of ceremonies (to meet, greet and direct people) etc.
  9. How will you manage questions from the audience? Will people raise their hands or do you want questions written down on postcards and collected by another of your helpers? Pre-plan answers to the most common questions e.g. Where do you get your ideas from? How long does it take to write a book? Be prepared for the unusual, Robert was asked, ‘What is a hedgehog’s favourite tipple?’!
  10. ON THE DAY: You will be busy! You will be signing books, posing for photos, responding in the Q&A, giving a reading and delivering a brief speech including list of thanks.

Remember to enjoy your day – you have worked hard to get there!

Robert A. Brown is the author of the children’s and young adults’ book William the Hedgehog Boy.  The story is inspired by the work of Michael Morpurgo and Dick King Smith. It will be enjoyed by readers aged 9-11 with an interest in wildlife.

 

, , , ,

8 Comments

A Contract with The Book Guild

I am delighted to announce that I’ve signed a contract with The Book Guild! My novel, The Promise, will be published in the early part of 2018.

The Promise is a slice of British noir with dark undertones – a promise made in prison thirty years ago must now be kept on the outside, by the next generation.

I’m really looking forward to working with The Book Guild and excited to see the cover design they come up with – you’ll be the first to see it!

On that note, I’d also like to thank you, my lovely, loyal followers for the support, encouragement, comments, likes etc. that you’ve given me over the past few years. You all know that writing is a tough old business. We need skin like rhino hide to stop us sinking in a sea of rejections but also the ability to spot and act on constructive criticism when it’s offered. I hope you’ll stick with me in the coming months. It’s going to be an exciting journey!

To celebrate my good news, the Kindle price of my first dark, psychological novel, Bedsit Three, has been reduced to only 99p for a limited time!  Bedsit Three is a thrilling why-dunnit which twists and turns its way to a shattering finale! No one knows what goes on behind closed doors or in the darkest corner of our minds. Sometimes the threat is too close to home …

Bedsit Three

, ,

40 Comments

An Easter Special Offer

The long Easter weekend is coming!

What’s the best way to relax? Indulge in an Easter egg and an easy read.House Guests and Other Stories

For sharing and hiding, I recommend this cornucopia of multi-coloured, foil-wrapped eggs  or this warren of Lindt bunnies. For selfish, serious chocolate eating, go for this Thornton’s Continental Egg.
For reading material it has to be the short story collection, House Guests, full of contemporary short stories about modern life. Enjoy a plethora of twist endings, some humour plus a tiny bit of romance. And a guest story by Iain Pattison.

Best of all – House Guests is half-price until Monday 18th April 2017 – Happy Easter!

,

4 Comments

Birmingham Reader’s Map

Last week I was invited, along with comedy writer Heide Goody and children’s author B. B. Taylor, to take part in a rally to save Sutton Coldfield library.

We collected signatures for the petition, marched through the town centre shouting ‘Save Our Library’, were interviewed by ITV for Central News (but unfortunately that got left on the cutting room floor), listened to speeches by the rally organisers and our MP Andrew Mitchell, Birmingham City Councillor Rob Pocock, Sutton Coldfield Town Councillor Ewan Mackey and eventually we stood up and said a few words ourselves in support of the library.

In between all this excitement we managed a bit of writing chat. Heide told us about the Birmingham Reader’s Map that she curates via her website. It shows the locations of novels set in and around Birmingham and Heide has kindly added Bedsit Three (set in a fictional part of north Birmingham) to the map.

If you’d like to see what other literary gems are set in the West Midlands, use the ‘+’ sign to enlarge the map below and have a hunt around. If you know of any other book that should be on the map, contact Heide and let her know.

Satan’s Shorts, a collection of short stories co-written by Heide and her writing partner, Iain Grant is FREE on Amazon. The book description is intriguing, “Curious about the day that Saint Christopher found out he’d been declared non-existent by the pope? What exactly is a cat in Hell’s chance? How would an annual Christmas present exchange between Heaven and Hell work out? Find out the answers to these and other pressing questions in this collection of short stories from the world of Clovenhoof.”

Satan's Shorts

 

 

, , , , , , ,

6 Comments

Branding a Book Series

I recently came across Anne Allen‘s wonderful Guernsey series of novels, in the form of the fifth book, Echoes of Time. It was a great read with alternating chapters set in WWII and 2010.

What particularly struck me about this series of books was the cohesive, professional branding across all the book covers.

Anne Allen Guernsey Novels

I wondered whether Anne had started off with this brand in mind or whether it developed as she went along. This is what she told me:

Authors are often encouraged to create a ‘brand’. To be distinctive. To stand out in the crowd; never more important than now when thousands of books are added to Amazon on a daily basis. I knew nothing of this when I published my first book, ‘Dangerous Waters’, a romantic mystery/family drama set in Guernsey. Then came book two, ‘Finding Mother’, also set on the island, but there was little cohesion visually between them, although they shared characters and setting. By the time I wrote the third, ‘Guernsey Retreat’, I had realised (somewhat belatedly some might say!) that I was writing a series. The covers of the books bore little resemblance to each other, except for my name, although I had chosen a strong image of Guernsey as the background for book 3.

These are the original three covers:

Dangerous Waters by Anne AllenFinding Mother by Anne AllenGuernsey Retreat by Anne Allen

Then came the enlightenment, in the form of a successful American author I met at an Indie event as part of The London Book Fair. She told me I had no brand and the genre of the books wasn’t clear. But she did like the covers, particularly the third. Sooo, it was back to the drawing board.
I decided I needed a fresh approach and engaged a cover designer who came highly recommended, Jane Dixon-Smith, who also writes books. Together we worked on producing four covers, three replacing the old ones and one for my nearly finished fourth novel, ‘The Family Divided’. I knew the backgrounds had to be of Guernsey as I now had The Guernsey Novels series. The new branding was launched in 2015 to coincide with the latest book and, boy, were they well received! Even Amazon liked them, creating a little series motif on my books page, so anyone buying one of the books could see it was part of a series, even though each book is a standalone story.

If an author isn’t writing a true series, I think it’s still important to have a cohesive look for their books, unless they write in multi genres. I’ve often noticed how the books of top-selling authors frequently receive new covers to emphasise their ‘brand’ in line with current fashion. Speaking to insiders of the Big Five publishers, I learnt huge sums are spent on cover design and redesign to keep the brands fresh; something independent authors would be unable to afford.

To find out more about the Guernsey novels, visit Anne’s website. The first book in the series, Dangerous Waters, is currently only 99p on Kindle – why not give it a try?

 

, , ,

6 Comments

Smashwords Coupons

Self-publishers who have opted out of Amazon’s KDP Select are free to distribute their e-books via other platforms, as well as Amazon.

As I’ve mentioned previously on this blog, Smashwords offers an easy way to make your e-book available through many retailers such as  Apple, Barnes & Noble and the library supplier, OverDrive.

Individuals can also purchase e-books directly from Smashwords, from where they can choose to receive the e-book in a variety of formats, for example .mobi for Kindle and epub for Kobo, Nook and tablets.
In order to encourage these individual purchases, Smashwords lets authors create money-off coupons to distribute directly to selected readers (such as book reviewers, competition winners etc.) or more generally via social media. The author selects the discount percentage (up to 100%, thus making the book free), the expiry date and the number of redemptions (for example only the first 100 customers using the coupon will get the discount). Smashwords then generates a discount code for the author to distribute as he chooses.

I’ve been playing around with the Smashwords Coupon Manager and have created a 50% off coupon code VZ95D for Bedsit Three. It’s valid until 31/10/2016 or for the first 50 people – whichever comes soonest.

So, if you’re fed up of Amazon’s supremacy, try buying your Kindle e-book from Smashwords and save some money too!

Bedsit Three

, , , ,

6 Comments

Rosie Amber – Book Reviewer

Rosie Amber is a reader extraordinaire, in August alone she read and reviewed thirteen books, ranging from The Hundred Year Old Man Who Climbed Out Of The Window And Disappeared by Jonas Jonasson through The Honey Trap by Mary Jane Baker to Wild Boys After Dark by Melissa Cooper. Rosie also has a team of reviewers and book bloggers whose reviews appear daily on Rosie’s blog.

So last month I approached Rosie and asked if she, or her team, would like to review Bedsit Three. She agreed to offer it to her reviewers and three .mobi files (for Kindle) went off to her team. Two of those reviews have now been completed.

Both reviewers awarded four out of five stars.

If I was doing my sales pitch now I’d just quote you the good bits but I’m going to be honest and quote the constructive criticism too – criticism that I’ll be taking particular note of as I work on my second book.

On the positive, Terry Tyler said, “… the characterisation is extremely good – I loved the parts about the increasingly disturbed Ignatius, and Sandra and Ian are both real and likeable, the sort of characters you root for. The plot is perfectly paced, alternating between the three main characters, with no boring bits; I was not tempted to skip read at all, and read 80% of it in one sitting.”
On the negative, she said, “On occasion I felt the dialogue was a little unlikely, and I thought Ian’s story was too speedily and rather drearily wound up in the epilogue (I hoped for so much better for him!), but these are my only complaints, and they are but minor.”

On the positive, Judith Barrow said, “I really enjoyed this novel, it’s a good psychological thriller that steadily builds in tension until the end. Sally Jenkins’ style of writing is easy to read without being cosy. Her words take the reader steadily through the plot without revealing too much, yet there is also subtle foreshadowing. .”
On the negative, she said, “My only disappointment in the whole of this book was with the dialogue. Sometimes, with all of the characters, I thought the dialogue was stilted (perhaps a little contrived?) and didn’t fit their portrayed personalities. Every now a then a section of speech felt as though it was there, not so much for exposition, but for explanation to the reader.”

Thank you very much Terry and Judith for your comprehensive and helpful reviews (I’ll definitely be watching my dialogue next time!). And many thanks to Rosie for setting the whole thing up and tweeting tirelessly!

Bedsit Three by Sally Jenkins

, , , ,

3 Comments