Archive for category Promotion
I want to give a shout out to the very generous Ellie Pilcher. She is running a series of free Zoom workshops entitled #MarketYourMarketing. The workshops are principally aimed at those taking their first steps in a career in book marketing. However, anyone can signup and it’s useful for an author to be aware of what goes on behind the scenes when a book is published or to apply some of Ellie’s advice to the marketing strategy for a self-published book.
So, in order to broaden my own horizons, I signed up to Ellie’s first two workshops: How to Write a Marketing Plan and How to Utilise Social Media to Promote a Book, the latter will also feature Claire Fenby from One More Chapter.
How to Write a Marketing Plan took place last week and is now available to watch on YouTube. There were over a hundred people in the meeting (all muted!) to watch Ellie’s presentation. The main purpose was to show how to create a book marketing plan during the interview process for a job in publishing. However, as an author, I found it interesting and picked up on the following points:
- The importance of pinpointing the audience for the book, for example: gender, age, beach read, Christmas gift etc. This enables the marketing to be correctly targeted.
- Publishers generally allocate large marketing budgets to writers who are already big names and often there is no budget at all for some books. No budget means creative thinking is needed plus more input from the author.
- It’s important to get a buzz going pre-publication around the cover reveal and the launch of pre-orders. At this point assets for social media are effective (gifs etc.) along with trying out different straplines for the book and using fun photos.
- Post-publication the emphasis shifts slightly to sharing reviews and a blog tour plus more social media.
- A person has to see a book mentioned three times before they might be tempted to buy. So it’s important to keep putting the cover image out there.
How to Utilise Social Media to Promote a Book takes place on Tuesday 15th September at 18:00. This is followed on Tuesday 29th September by How to Ace a Publishing Job Interview. Both of these are free and can be booked via Eventbrite.
It’s often said that public speaking is people’s number one fear. Many of us would rather adopt a tarantula, stroke a python, walk a tightrope across the Grand Canyon or be enclosed in the tiniest of spaces than speak in front of an audience. I know, I’ve been there.
But it doesn’t have to be like that. The fear of public speaking, or glossophobia, can be managed. The nerves will never completely go, but that’s a good thing. A little bit of anxiety ensures proper preparation beforehand and a dose of adrenaline improves the performance.
Writers who can face an audience (even if they are quavering inside!) are at a big advantage. Think of the growing number of literary festivals that take place throughout the year, up and down the country, showcasing authors and their books. Think of the opportunities offered by libraries for local authors to make themselves known to local readers. Think of the critique possibilities available at writing groups, classes and residential courses to those brave enough to read their work aloud.
Writers are often stereo-typed as introverted loners, hunched alone over a laptop. We can do a lot of networking and promotion online via Twitter, Facebook and all the other social media, but nothing beats getting out into the real world, meeting real people and sharing our work.
2019 is drawing to a close. Start preparing now to make 2020 the year you crack glossophobia and take your writing and author talk to the audience it deserves.
To help you on your way Public Speaking for Absolute Beginners on Kindle is reduced to 99p for the next seven days, until 4th December. For less than half the price of a coffee you can learn how to:
- Construct an interesting talk
- Manage nerves
- Build audience rapport
- Manage speaking engagements
- … and much more
If you prefer a ‘real’ book, the paperback of Public Speaking for Absolute Beginners is only £5.49.
Whichever version you prefer, I’d love to know how you get on!
One of the nice things about being a writer is the lovely people you meet along the way. These may be real world contacts, virtual acquaintances from social media or cross overs between the two. If you meet other writers at a workshop or conference it’s rare that you’ll part without swapping Twitter handles, Facebook existence or other means of giving each other virtual support. And sometimes that person who’s said ‘Hi’ on social media will turn out to be local to you and it’s possible to meet in person.
These contacts aren’t necessarily always other writers. There’s a growing trend towards freelance working, aided by technology, internet and social media. Writers are one small part of this freelance world. We are usually not salaried and have only ourselves to rely on to find commissions and markets for our work. Mixing with freelancers from other professions can help us to treat our ‘creative calling’ as a business and manage our time better.
Over the last few months three different contacts have offered me internet publicity via blog interviews. These people all started as virtual contacts but two were near enough to meet in person as well. Below are the interview links. You’ll find out stuff you (possibly) didn’t know about me plus, if you settle back with a cup of tea and rummage around, you’ll discover information on co-working, writing tips and help managing your freelance business.
Lorraine Mace will be a familiar name to many of you; she writes for both Writing Magazine and Writers’ Forum as well as writing crime novels and doing much more. My favourite question from Lorraine was ‘Do you Google yourself? What did you find that affected you most (good or bad)?’
Dispace is an organisation facilitating co-working in coffee shops and other venues up and down the country. For when you get fed up of staring at the same four walls! Dispace asked me for five tips on writing and self-publishing non-fiction.
Has anybody else made helpful contacts via the internet?
A podcast is a digital audio file which can be downloaded from the internet and listened to on a variety of devices such as a laptop, smartphone etc. It’s rare to find a one-off podcast, they are usually made available in a series. Podcast is a combination of the words iPod and broadcast.
This week I was the subject of a podcast which will form part of a series about agile workers, produced by the co-working organisation Dispace. An agile worker can work where, when and how they choose.
I’d never thought of myself as agile until Dispace invited me to be part of their project. For three days a week I’m employed by a multi-national IT company – which definitely isn’t agile; even though I’m home-based I work set hours and can’t take my laptop out in order to work from a coffee shop or wherever else I might choose. Into the remaining two days I fit my writing, occasional public speaking and anything else that comes my way; this is agile. Lucinda from Dispace was interested in these agile strands and how they fit alongside my ‘proper’ job.
The podcast recording took place at 1000 Trades in Birmingham’s Jewellery Quarter. The microphone and camera (yes, it was filmed as well!) were all set up when I arrived. Lucinda had just finished an interview with Dan Braithwaite, a workplace trainer. Amongst other things, he goes into offices to help workers minimise the potential physical problems of sitting at a desk all day. Perhaps something that us writers could benefit from!
We started straightaway with Lucinda asking me about the different strings to my bow. She’d done her homework by reading Public Speaking for Absolute Beginners and we talked about Sutton Coldfield Speakers Club and public speaking in general. We went on to discuss why I write psychological thrillers, how to promote books, how I see the future of work, how I structure my week and my ‘writing’ days, plus lots more. The time went quickly, the space-age microphone (pictured) and the camera were hardly noticeable and the whole thing felt like a chat with someone who was very interested in me! By the end I realised that, for at least part of my week, I am an agile worker. The only question I stumbled on was: Where can people find out more about you? In the same way that I can never remember my mobile number, I couldn’t remember the website address of this blog. Hopefully that will be edited from the final take!
Conclusion: I enjoyed my first podcast experience and when the final edited version is ready I’ll share it here.
This week I went to a preview performance of ‘The National Trust Fan Club’ by comedy performer Helen Wood prior to the show’s Edinburgh Festival run.
The show is an energetic, light-hearted romp around one hundred National Trust venues. There is also much talk about gift shops, tea shops and cream teas. There’s lots of humour and anyone who’s ever visited NT properties will identify with the content.
But what impressed me most about Helen’s performance was the way she remembered all the words! She talked non-stop for an hour and a quarter without the obvious use of any prompt or notes. When I speak to groups I talk for around 45 minutes, 90% of that time without looking at notes. However, I do have four index cards which contain quotes that I read to get the wording correct. I also have the comfort blanket of an A4 sheet containing a list of bullet points which I can glance at, should my mind go blank and I forget which section comes next (rarely happens – touch wood!). Helen had none of this but she did reel off dates, names and statistics.
So, what’s the best way of minimising the use of notes during a talk?
- Do NOT learn the whole speech off-by-heart. Doing this can mean your delivery will lack emotion and if you lose your place, it can be difficult to pick up the thread again.
- Use a list of bullet points to provide a pathway through the speech. If you will be using a lectern, these can be typed onto a sheet of A4. If the notes will be held in your hand, use index cards because they are less obvious than waving a piece of A4 around.
- Memorise the gist (not the exact wording) of what you will say to expand each bullet point. The actual words you use may vary each time you deliver the speech. This gives you the ability to more easily tailor the speech if time requirements change. Plus you are less likely to panic if you forget a sentence or two.
- Practise! It’s time-consuming but always leads to a better performance.
There are more tips on all areas of public speaking in Public Speaking for Absolute Beginners.
Over the past month I’ve done a few speaking engagements. Audiences have included a reading group, a writing group and a couple of social groups for the over fifties.
I’ve noted down a few of the things I’ve learned along the way:
- If using a microphone hold it close to the lips. If you move your head, move the microphone as well – otherwise your voice will fade out!
- If you open the floor to questions at the end and none is immediately forthcoming, jump in with, ‘One question I’m often asked is …..’ and then you can talk about whatever you want.
- Forty-five minutes is a long time to talk and a long time to listen. Maintain attention and renew your speaking energy by breaking the speech into modules or topics. Every time you change module you’ll get a new burst of enthusiasm and the slight change of subject will keep the interest of the audience.
- If you pose a question or ask for a show of hands, be prepared in case you don’t get the response you’d hoped for. A quick quip up your sleeve can be useful in this situation.
- Keep readings from your work short.
- Use as few notes as possible.
- Project your enthusiasm.
- Remember the audience is on your side. They want to enjoy your talk.
- Enjoy it!
Today marks the six month anniversary of the publication of The Promise on January 28th 2018. Coincidentally, the publishers have lowered the e-book price to only 99p for a VERY limited time and also secured a Bookbub promotion to publicise the price drop.
Bookbub is a service which helps e-book readers to discover free or discounted books in their favourite genres – so if you like a bargain it’s worth signing up to their newsletter which is circulated in the UK, Canada, Australia and India. Bookbub promotions are a paid for service, open to self-published books as well as those published by large and small publishing houses. It is a competitive submission procedure and Bookbub receive far more promotion applications than can be used in the newsletter. In order to choose the featured books Bookbub considers things like reviews, sales, the cover, the formatting and other variables – so I’m excited and pleased that The Promise has been selected and is getting this coveted exposure!
If you fancy putting your own book forward for a Bookbub promotion have a look at this checklist to see what sort of thing the selectors are looking for. There is no charge to submit to Bookbub, you are only invoiced if the book is selected.
To take advantage of this less-than-half-price 99p offer on The Promise, be quick (I don’t know when the price will go back up!) and grab it from one of the following retailers:
If you’re ‘real book’ person, the cheapest place I’ve seen the book is WH Smith where it you can also do click and collect to save the delivery charge.
Following on from my previous little self-promotion post, children’s author Robert A. Brown has been in touch with some brilliant advice about how to sell to, liaise with and organise events at book shops. Robert is the author of William, the Hedgehog Boy. Over to Robert:
For the purpose of this blog I am differentiating between the national chain retailers such as Waterstones, W.H. Smith, Foyles, The Works and Blackwells and smaller independent bookshops or the WH Smith/Post Office franchises.
Engaging with the major book retailers.
• Choose a retailer that is appropriate to your book and possible events you can offer. Mine is a children’s book, aimed at fluent readers aged 7-9 years, and featuring a hedgehog as one of the main characters, so I was looking for retailers with a large children’s section and also those that show in an interest in wildlife. I wanted a children’s section that was bright, colourful, welcoming and featuring a wide range of children’s authors not just the most popular ones such as David Walliams, Julia Donaldson, Michael Morpurgo, Jaqueline Wilson etc. I wanted retailers who host children’s events at weekends and during school holidays. As the timeline for my book encompasses both Halloween and Bonfire Night I was particularly keen to secure bookings during October half-term.
• Once you have decided which major retailers to approach, work on building a relationship with the store manager and the events team (readings and signings). This should involve several visits and face to face discussions besides emails. The more they get to know you the more likely they are to be positive about offering you an event slot.
• For the pitch try to highlight the unique selling points (USPs) of your book and introduce these into these discussions.
• Leave the manager with a copy of your book and copies of any publicity and or reviews.
• After the initial meeting pop back into the store every week or so for a brief chat and find out what they thought of the book and the prospects of a reading and or signing event.
• Inform your publisher and get them to send the press release and advance information sheet to the manager. It helps to keep your book at the forefront of the store manager’s mind.
• Assuming you are given a date and time for an event it is very important to establish how the event will be publicised and by whom. The retailer, your publisher or yourself. Hopefully all three. You should try to maximise local media outlets, company website, social media, flyers and posters etc. Hint: Don’t expect too much from the retailer, some are excellent other less so. You will probably need to be very proactive at this stage. The larger stores will source copies of the book for the event from their usual suppliers at the usual rates. You will be paid royalties based upon this order.
• Also confirm how the event is expected to run, structure, timings, breaks, refreshments, permission for taking photographs for future publicity and social media posts.
For independent bookshops and smaller local retailers the principles remain basically as above however:-
• Having established a good relationship and confirmed their interest in stocking a few copies of your book, you may wish to supply them with copies of the book yourself rather than expecting them to go down the usual trade routes. This will enable you to fix a convenient price point for them, on a sale or return basis. I chose £5-00p per copy and the shop could then choose to sell at the cover price of £7-99p. Therefore, you receive more than the usual ‘royalty’ rates, whilst they too make a handsome profit per copy sold. Thus, it is in their interest to promote the book and display it prominently.
• My local Post Office started with 5 copies and I provided them with an invoice on a sale or return basis.
• You will need to provide publicity flyers for window and table top displays.
• Offer to pop in frequently to sign purchased copies with a personalised message, check on how sales are progressing and replenish stock.
• If stock needs replenishing, request payment for copies sold and provide a signed receipt.
The Event- reading and signing
• Arrive early to meet the staff, set out the space and make yourself comfortable.
• Welcome everyone and explain what is going to happen and when.
• Be prepared to ‘ambush’ store browsers and have a chat about the event.
• When you have an audience, and let’s be honest here, you are not John Grisham, they will not be queuing outside the door, so only a very small audience is sufficient to commence your presentation and introduce the reading. Hopefully, others are likely to be curious and join you.
• Offer bystanders a ‘well thumbed’ copy to flick through.
• When somebody wishes to make a purchase, accompany them to the till and offer to sign the purchased copy for them. This is less embarrassing than sitting alone at a table at the end of the event with nobody taking any notice of you.
• TIP at the end of the event offer to sign a few unsold copies for the store. Retailers like to having a few author signed copies available, perhaps at a discounted rate for a later date. The benefit to you as the author is that they are considered sold and will not be returned.
This is really good advice from Robert, an author who is proactive at sourcing sales outlets for his books. I shall be following some of these tips. If anyone else has techniques that work when engaging with book shops, please feel free to share them in the comments. Regular followers of this blog may remember that Robert also dropped by last summer to share some tips on organising a book launch.
And if you know any children who deserve an Easter treat, I’ve heard very good things about William the Hedgehog Boy.
It’s about six weeks since The Promise was published and I’ve tried not to flood this blog with constant references to it. However, today is my birthday and so I’m going to indulge. Here is a look back at what publicity the book has received in its ‘honeymoon’ post-publication phase (on a less self-centred note, I hope there might be some ideas here that you can use for your own books).
So far I’ve done three author talks for The Promise, one at a library and two at community groups. A bonus from the library talk was the sale of two books to the library and the satisfaction of seeing them borrowed whilst my talk was still taking place.
I have another three talks lined up for April and May. The title of my talk is ‘How to Make Money Out of Murder’ and it covers writing a novel, readings from The Promise – and the best tools to use when committing a murder. The flushed cheeks in the photo show that I still get a bit nervous when speaking but hopefully it doesn’t show too much!
I find this the hardest way to generate publicity, however the Warner Times (posted to all guests of the Warner Hotel Group) interviewed me and I was thrilled when below the interview, in their ‘Armchair Thrillers’ recommendations, The Promise was placed next to Cover Her Face by P.D. James. Not sure that will happen again!
The Promise is available via bookshops but it was particularly pleasing to see a display of all three of my paperbacks in the window of my local WH Smith Local.
Lots of lovely bloggers supported me during the first couple of weeks publication.
In week 1: Helen Yendall and Julia Thorley published guest posts, as did the online magazine Female First. Anne Harvey and Janette Davies interviewed me with lots of interesting (and sometimes difficult!) questions. Lou’s Book Blog did a spotlight post.
In week 2: I went on a 21 stop blog tour with Rachel’s Random Resources. This threw up some lovely reviews and the full tour list is on Rachel’s website.
“Sally Jenkins has woven a dark tale of murder, blackmail and retribution. As the plot thickens it’s hard to imagine where it will all end for the characters caught up in a web of intrigue and deceit.” – Amazon reviewer.
I’m very grateful to all the people and organisations mentioned above (if I’ve missed someone out, please let me know!) for the interest they’ve shown in my writing and their willingness to help. The Promise is also available in e-book format and from a range of online retailers such as Amazon and Waterstones.