Archive for category Events
Tips for Remote Conferencing
Posted by Sally Jenkins in Events, Lifestyle, public speaking on September 18, 2020
It feels like everything has been cancelled or indefinitely postponed this year.
But every cloud has a silver lining. Many of the literary festivals, writing workshops and bookish events have been re-engineered to take place online, either via Zoom or some other remote conferencing facility. This means that events which were previously too distant geographically to attend are now within reach. Plus, many are also being made available for free!
There’s an interesting article in the November 2020 issue of the US writing magazine The Writer by Melissa Hart giving tips for how to make the most of these remote events. If you can access the magazine (I use Readly) it’s worth a read. If you can’t, here are the salient points for conference participants:
- Put yourself on mute if you’ve got children/pets/background noise.
- When taking a break from the conference action, turn your camera off as well as muting (you don’t want others to see you wandering around in a smart top and pyjama bottoms).
- Have a tidy, neutral background.
- If the time of day allows it, use natural light otherwise try a white bulb about a foot in front of the screen (not behind you or you’ll appear like a silhouette).
- Put the laptop on a pile of books so the camera is slightly above eye level.
The original article also contains useful information for conference staff and instructors.
To get you started in the online writing world: Arvon are running a number of courses and readings ,My Virtual Literary Fest is connecting readers with authors (and there is a free e-book to download every month for members) and Harper Collins at Home is hosting a number of author events.
For some people another advantage of online events is that it can be less daunting to speak and give your opinion from behind a screen rather than in front of an audience. But if you’d like to start readying yourself for a return to ‘normal’ and the opportunity to speak in front of a group, Public Speaking for Absolute Beginners has lots of tips for addressing in audience in many different scenarios. It is available on Kindle, Kobo and in paperback.
#MarketYourMarketing Workshops
Posted by Sally Jenkins in Events, Promotion, Resources on September 10, 2020
My Very Basic Marketing!
I want to give a shout out to the very generous Ellie Pilcher. She is running a series of free Zoom workshops entitled #MarketYourMarketing. The workshops are principally aimed at those taking their first steps in a career in book marketing. However, anyone can signup and it’s useful for an author to be aware of what goes on behind the scenes when a book is published or to apply some of Ellie’s advice to the marketing strategy for a self-published book.
So, in order to broaden my own horizons, I signed up to Ellie’s first two workshops: How to Write a Marketing Plan and How to Utilise Social Media to Promote a Book, the latter will also feature Claire Fenby from One More Chapter.
How to Write a Marketing Plan took place last week and is now available to watch on YouTube. There were over a hundred people in the meeting (all muted!) to watch Ellie’s presentation. The main purpose was to show how to create a book marketing plan during the interview process for a job in publishing. However, as an author, I found it interesting and picked up on the following points:
- The importance of pinpointing the audience for the book, for example: gender, age, beach read, Christmas gift etc. This enables the marketing to be correctly targeted.
- Publishers generally allocate large marketing budgets to writers who are already big names and often there is no budget at all for some books. No budget means creative thinking is needed plus more input from the author.
- It’s important to get a buzz going pre-publication around the cover reveal and the launch of pre-orders. At this point assets for social media are effective (gifs etc.) along with trying out different straplines for the book and using fun photos.
- Post-publication the emphasis shifts slightly to sharing reviews and a blog tour plus more social media.
- A person has to see a book mentioned three times before they might be tempted to buy. So it’s important to keep putting the cover image out there.
How to Utilise Social Media to Promote a Book takes place on Tuesday 15th September at 18:00. This is followed on Tuesday 29th September by How to Ace a Publishing Job Interview. Both of these are free and can be booked via Eventbrite.
A Zoom Writing Retreat
Posted by Sally Jenkins in Events, Writing, Writing Exercises on July 13, 2020
Although lockdown is gradually easing, there are still lots of things we can’t do. Groups meeting together indoors is one of them. This has led to the rise and rise of Zoom, video conferencing software that most of us had never heard of at the beginning of March but now use regularly. I take part in Speakers’ Club and Shared Reading on Zoom. We have family catch-ups and quizzes and there’s been guided alcohol tasting too!
On Saturday I tried something new – an all-day Writers’ Retreat on Zoom.
It was organised by Sophy Dale of Fully Booked and ran from 10:30 am to 4:30 pm. There were around twenty of us online and Sophy stopped any chaotic, cross conversation by keeping us all on mute. Instead of speaking we typed in the chat box a few sentences about what we intended working on. This included novels, short stories, blog posts, a translation and a guided meditation, among other things. For those who didn’t have a project in mind, Sophy provided writing prompts and also offered guidance to anyone who was struggling or had questions.
Introductions and explanations over, Sophy set a timer for 45 minutes, we all minimised the Zoom window and started writing.
Timed 45 Minute Writing Sprints
It’s amazing how a defined time limit and the knowledge that others are beavering away too helps creativity! I focused on the chapter I was writing and the words came quickly.
After 45 minutes we were all called back together to add more comments to the chat window and then take a five minute comfort break before the next writing sprint. At lunchtime Sophy gave us an hour away from the screen and encouraged us to get some fresh air (I mowed the lawn, which went some way to cancelling out the ‘guilt’ I felt for spending a whole day on writing).
Through the course of the day we had five writing sprints. I switched from churning out words to reviewing the structure of the story and ironing out parts of the plot that didn’t work.
At the end of the afternoon there was time for comments on the day and everyone deemed it thoroughly beneficial. Sophy is planning on doing it all again sometime later in the year.
It struck me that a retreat like this would be easily organised by a group of writing friends – but it would require someone to have the paid-for version of Zoom. I fear the continuity of the retreat would be lost if participants had to keep logging into a new meeting every 40 minutes!
Park Run First Timer
Posted by Sally Jenkins in Events, Lifestyle, Non-writing on January 4, 2020
I took part in my first Park Run this morning – 5 km (3 miles) over varied, undulating terrain in Sutton Park. 
Park Runs are held all over the country at 9 am on Saturday mornings. They are free and anyone can take part. All standards of fitness are welcome and at Sutton Park there was a sign ‘Walking Group Meet Here’ – so there was no need to even run. The events are organised and marshalled by volunteers and there is a friendly atmosphere geared towards encouraging everyone to get outside and move more. The only preparation needed before joining a run is online registration. This is a one-off process which generates a unique barcode for each runner. This barcode must be printed, taken to the event and scanned once you’ve crossed the finish line in order to get a time for your run.
At Sutton Park there was a briefing just before the start for first-time runners. The course was described and I had second thoughts when ‘Hill of Doom’, ‘trip hazards’ and a ‘single file wooden bridge with a slat missing’ were mentioned. My aim became to get to the end without falling over.
With my eyes on the ground I successfully negotiated the hazards. The ‘Hill of Doom’ was short and very steep, so I have to admit to walking here. Everything became easier once the course hit tarmac and I became a lot more confident. It was downhill to the finish and to that lovely feeling of having accomplished something.
Park Run results hit the website later the same day. My time was 34:45 and my results emails says, “You finished in 272nd place and were the 78th female out of a field of 398 parkrunners and you came 5th in your age category”. I don’t know how many were in my age category but 5th will do me!
The similarity between writing and running has been pointed out many times before and my Park Run brought it home to me again. Writing and running are both hard work and we don’t always enjoy the actual process – but the ‘high’ produced by having run or having written can’t be beaten!
Storytelling for Writers
Posted by Sally Jenkins in Events, Lifestyle on November 18, 2019
I’ve just attended a Storytelling for Writers workshop organised by Writing West Midlands and run by the excellent Maria Whatton.
Maria is a professional storyteller and excellent at drawing the audience into her imaginary world. She does this through the use of her voice, body language and, of course, her choice of words. Maria knows her imaginary world and the characters who inhabit it so well that the listener is soon a believer in that world too. And this was the point that Maria wanted to get across to us during the workshop:
It is essential to spend time thoroughly imagining the setting/world of your story AND the background/motivation of the characters who live in this world.
Map of the Green World
Maria got us practising this technique in a variety of ways. She began by telling us a captivating story from the Middle Ages about two green children from a green world who accidentally find themselves on Earth and the subsequent problems they have as outsiders who look different. We then:
- Did some role play. One pretending to be the green girl and the others asking her questions about how she felt.
- Did a piece of writing from the point of view of the green girl reflecting on becoming a mother on alien Earth.
- Worked together to create a huge map of the green world and then wrote about the landscape.
- Attempted to write a piece from the point of view of the cave which was the portal between Earth and the green world.
By the end of the day I felt fully immersed in the green world and the character of the green girl. The benefit of doing this for the novel I’m working on would be huge – so that’s my next challenge!
An unexpected bonus from the day was coming face to face with fellow writer and blogger Julia Thorley for the very first time. Julia and I have followed each other’s blogs for several years but never met before. So it was a strange sensation when we looked at each other across the workshop table, each thought the other looked familiar and as soon as we said our names, realisation dawned! It was lovely to get the chance to work together during the workshop – and have our photo taken to mark the occasion! Julia has also written about the day.
Speaking Without Notes
Posted by Sally Jenkins in Events, Promotion, public speaking on July 15, 2019
This week I went to a preview performance of ‘The National Trust Fan Club’ by comedy performer Helen Wood prior to the show’s Edinburgh Festival run. 
The show is an energetic, light-hearted romp around one hundred National Trust venues. There is also much talk about gift shops, tea shops and cream teas. There’s lots of humour and anyone who’s ever visited NT properties will identify with the content.
But what impressed me most about Helen’s performance was the way she remembered all the words! She talked non-stop for an hour and a quarter without the obvious use of any prompt or notes. When I speak to groups I talk for around 45 minutes, 90% of that time without looking at notes. However, I do have four index cards which contain quotes that I read to get the wording correct. I also have the comfort blanket of an A4 sheet containing a list of bullet points which I can glance at, should my mind go blank and I forget which section comes next (rarely happens – touch wood!). Helen had none of this but she did reel off dates, names and statistics.
So, what’s the best way of minimising the use of notes during a talk?
- Do NOT learn the whole speech off-by-heart. Doing this can mean your delivery will lack emotion and if you lose your place, it can be difficult to pick up the thread again.
- Use a list of bullet points to provide a pathway through the speech. If you will be using a lectern, these can be typed onto a sheet of A4. If the notes will be held in your hand, use index cards because they are less obvious than waving a piece of A4 around.
- Memorise the gist (not the exact wording) of what you will say to expand each bullet point. The actual words you use may vary each time you deliver the speech. This gives you the ability to more easily tailor the speech if time requirements change. Plus you are less likely to panic if you forget a sentence or two.
- Practise! It’s time-consuming but always leads to a better performance.
There are more tips on all areas of public speaking in Public Speaking for Absolute Beginners.
Sutton Coldfield BookFest
Posted by Sally Jenkins in Authors, Events on March 3, 2019
Sutton Coldfield BookFest took place yesterday, billed as, ‘a new festival for children who love stories’. I was involved as a volunteer and found it a great learning experience.
Korky Paul’s Prize Winning Golden Raffle Tickets
My role was to check people’s tickets as they entered one of the library areas set aside for the performances of the authors and illustrators. This meant, once everyone was inside, I was able to stand at the back and watch fantastic sessions by author/illustrator Steve Smallman, Winnie the Witch illustrator Korky Paul and animal storyteller BB Taylor. They were all a great hit with the children and I took away the following points:
- It’s harder to face an audience of children than an audience of adults. Even when bored, adults will sit still and quiet and look at you. Children have a habit of interrupting with questions, walking around, touching things and fidgeting.
- In front of an audience of children a speaker has to exude energy, drama and enthusiasm. Speaking half-heartedly or without animation loses audience attention.
- Visual aids and fancy dress are a must in front of youngsters. Between them the three performers had a viking helmet with chicken accessories, a wizard’s hat and a purple wig. BB Taylor brought along live animals: an armadillo, tortoise, millipede and a parrot.
- Audience participation should be encouraged. Ask questions of the audience, get children up to the front and have prizes – children like to take things home!
So how does this help those of us who write for adults? It made me think about what I like to see in a speaker and it’s the unusual which ignites my immediate interest. And it’s the energy and enthusiasm of a performance that maintains that interest beyond the initial few minutes. So, thanks to three great children’s entertainers, those are the points I’ll be working on in my own author talk. Thanks guys and gal!
Running a Creative Writing Workshop
Posted by Sally Jenkins in Events, Preparing to Teach in the Lifelong Learning Sector on January 24, 2019
A few years ago I did the PTLLS qualification (Preparing to Teach in the Lifelong Learning Sector) and this week I finally got around to putting it into practice by running my first creative writing workshop. It was organised by FOLIO Sutton Coldfield, held at my local library and free to participants. 
On the agenda was creating haiku and writing letters to magazines. I chose these two topics to give a mix of writing for pleasure and for profit plus the pieces were short enough to complete in the two and a half hours allocated to the class. And I already had a basic lesson plan for the haiku section from the ‘micro teach’ I did as part of PTLLS.
The participants were a lovely group of people. The workshop had been billed as ‘An Introduction to Creative Writing’ and most had done either none or very little writing before but they were all enthusiastic. Because we only had a couple of hours together, I chose to do a very quick, basic ice-breaker to start the session. I produced my large, bright orange (imaginary) energy ball and we each said our name as we pretended to pass it around the room and take a burst of energy from from it.
During the workshop I deliberately set most of the writing exercises to be done in pairs so that no one felt put on the spot or awkward if they were struggling to get going. We worked up to writing a haiku by looking at examples, having a pictorial prompt and jotting down ad hoc words and phrases before trying to craft them into the syllable count of a haiku. Similarly, we looked at how to analyse a magazine letters’ page including things like word count, subject matter and tone of the letters printed, before trying to craft a letter ourselves.
There were a few learning points that I took away from the workshop:
- Running a creative writing workshop is like an iceberg – i.e. 9/10 of the work is the invisible preparation done beforehand in creating the exercises, handouts etc.
- It’s very hard to construct a lesson plan with accurate timings about how long each part will take. Sometimes it’s necessary to take a cue from the class – are they still busy writing or are they staring bored into space? During the coffee break the class started asking questions about how I tackle my own writing, this meant the break ran over slightly but I decided that was OK because we were talking about the different ways authors tackle novel writing, which had some benefit to the class participants.
- It’s worth asking participants to complete a feedback form at the end of the session in order to find out how it went (phew! all positive comments!) and what subjects might be popular in future workshops.
After running only one workshop, I don’t profess to be an expert on teaching creative writing – however, I know someone who is! If you’re looking for further information or advice on running creative writing classes, I suggest you take a look at Start a Creative Writing Class: How to Set Up, Run and Teach a Successful Class by my writing buddy Helen Yendall.
How to Converse with a Writer
Posted by Sally Jenkins in Events, Lifestyle on November 12, 2018
Writers are tough people, we are used to rejection and stonewalling from editors, agents and the like. We do not take criticism personally because we know it is only a particular submission that is not up to scratch or does not fit the publication, not the writer herself.
But when it comes to conversing one-to-one with strangers outside of the writing industry we become defensive and touchy about our work. This is especially true of the many thousands of us yet to hit the big time. So, non-writers, when you are introduced to Fred, a writer, at a party, please observe the following rules otherwise he may run away screaming:
- Do not say to Fred, ‘Have you written anything I will have heard of?’ Unless you are speaking to J.K. Rowling or E.L. James, the answer will be no. If you are speaking to J.K. Rowling or E.L. James, they will have been introduced as such. It’s far better to ask Fred, ‘What type of thing do you write?’
- If Fred says, ‘I write short stories’, do not dismiss that as ‘not proper writing’. The craft of bringing life to character and plot in a very short word count is difficult. Even more so when writing to the guidelines and themes of specific publications or competitions. Show admiration for the fact that Fred knows how to make every word earn its place.
- Do not ask Fred how many books he has sold or why you’ve never seen his books on the display tables in Waterstones. Most writers are not big sellers. Think about the millions of books available on Amazon – it’s impossible for us all to be in the top ten. It’s impossible for every book shop to stock us all. Low sales do not equate to a bad book. Low sales may just be symptomatic of a low marketing budget.
- If Fred says he is self-published, do not lose interest. In the past, self-publishing may have been tainted by amateurish books, now this has mostly changed for the better. Self-published authors are power houses of industry. They write, they seek constructive criticism of their manuscript, they use professional editors and proof readers, they learn to format a book, they take on the task of publicity and marketing AND they get on with the task of writing the next book. If Fred says he is self-published ask for his card and make a point of ‘looking inside’ his book on Amazon. It might tempt you to buy.
- Don’t tell Fred you’ve written a great a book and ask him to read the manuscript and give an opinion on it. Most writers won’t have time. They will either have a ‘day’ job or several writing-related irons in the fire in order to make a living. Writing on its own rarely pays a living wage. Instead say, ‘Fred, I value your opinion. How much would you charge to read my manuscript?’
- DO say, ‘Wow! A real life writer. Let me jot down the title of your book. I’ll give it a try. If I like it I’ll write a review and tell my friends.’ Then keep your word – you’ll make a hardworking writer very happy.
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