Archive for category Events

How To Organise a Book Launch

William the Hedgehog Boy

Robert A. Brown at the launch of William the Hedgehog Boy

A few weeks ago in my local library I overheard a conversation at the desk. A gentleman was introducing himself as an author with a new book coming out and asking if the library would display a poster advertising the launch event. With my ears flapping, I pounced on the poor man before he could see the triumphant glint in my eye and escape. The result of that meeting is this blog post giving you Robert A. Brown‘s ten top tips for organising a book launch. Robert is a children’s author but his tips make sound sense for the rest of us as well.

  1. Set a realistic budget for your launch.
  2. Invest in some promotional materials, e.g. business cards, postcards, flyers of various sizes, pull up banner, book marks. These make a statement and look professional. But remember your budget – promotional materials may help sales but they won’t guarantee them.
  3. Choose a suitable date to hold the launch. Don’t rely on the publisher’s date for printing, as there is often slippage. Make sure your books will definitely be available to sell and sign.
  4. Consider what type of event to hold, e.g. daytime or evening, formal as in a bookshop or library, less formal, as in a café or a room in a pub/restaurant. Do you want to attract passing trade or is it invitation only?
  5. Decide what refreshments will be available if any and find out what the costs will be.
  6. Select a price point for your book, offering attendees an enticing discount compared to bookshop and internet prices. Have appropriate change ready in a float.
  7. Publicise the launch event. Approach shops, libraries, relatives, friends and media with publicity material and flyers and, of course, your book. Build up a social media presence.
  8. Recruit friends and family to help during the event, e.g. serving refreshments, selling the books and taking money, taking photos for future publicity, a master of ceremonies (to meet, greet and direct people) etc.
  9. How will you manage questions from the audience? Will people raise their hands or do you want questions written down on postcards and collected by another of your helpers? Pre-plan answers to the most common questions e.g. Where do you get your ideas from? How long does it take to write a book? Be prepared for the unusual, Robert was asked, ‘What is a hedgehog’s favourite tipple?’!
  10. ON THE DAY: You will be busy! You will be signing books, posing for photos, responding in the Q&A, giving a reading and delivering a brief speech including list of thanks.

Remember to enjoy your day – you have worked hard to get there!

Robert A. Brown is the author of the children’s and young adults’ book William the Hedgehog Boy.  The story is inspired by the work of Michael Morpurgo and Dick King Smith. It will be enjoyed by readers aged 9-11 with an interest in wildlife.

 

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The Famous Five are 75!

Five years ago, in 2012, I wrote about Enid Blyton’s Famous Five turning 70.  Five on a Treasure IslandIt was one of my most popular posts.

In May of this year, that gang of four children and a dog will turn 75. The anniversary of the first publication of Five on a Treasure Island is being celebrated as part of Visit England’s Year of Literary Heroes 2017.
To mark the occasion the Royal Horticultural Society is creating four ‘Five Go on a Garden Adventure’ trails, one in each of their gardens: Harlow Carr, Hyde Hall, Wisley and Rosemoor. All four gardens will also hold a picnic party on 11th August to celebrate Enid Blyton’s 120th birthday.

A series of new paperback books will be released in May to coincide with the anniversary. These have new covers, an example of one of these can be seen on the Bookseller’s website. Have a look and tell me what you think. I’m not keen but I guess today’s children wouldn’t be impressed by the ‘old-fashioned’ original covers. I much prefer the one I’ve used to illustrate this post.

However, I do fancy that picnic – especially if there’s lashings of ginger beer plus plenty of ice cream (didn’t Julian always buy an ice cream for Timmy the dog?) and then we can relax on a bed of springy heather and keep watch for the smugglers on Kirrin Island …

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Birmingham Reader’s Map

Last week I was invited, along with comedy writer Heide Goody and children’s author B. B. Taylor, to take part in a rally to save Sutton Coldfield library.

We collected signatures for the petition, marched through the town centre shouting ‘Save Our Library’, were interviewed by ITV for Central News (but unfortunately that got left on the cutting room floor), listened to speeches by the rally organisers and our MP Andrew Mitchell, Birmingham City Councillor Rob Pocock, Sutton Coldfield Town Councillor Ewan Mackey and eventually we stood up and said a few words ourselves in support of the library.

In between all this excitement we managed a bit of writing chat. Heide told us about the Birmingham Reader’s Map that she curates via her website. It shows the locations of novels set in and around Birmingham and Heide has kindly added Bedsit Three (set in a fictional part of north Birmingham) to the map.

If you’d like to see what other literary gems are set in the West Midlands, use the ‘+’ sign to enlarge the map below and have a hunt around. If you know of any other book that should be on the map, contact Heide and let her know.

Satan’s Shorts, a collection of short stories co-written by Heide and her writing partner, Iain Grant is FREE on Amazon. The book description is intriguing, “Curious about the day that Saint Christopher found out he’d been declared non-existent by the pope? What exactly is a cat in Hell’s chance? How would an annual Christmas present exchange between Heaven and Hell work out? Find out the answers to these and other pressing questions in this collection of short stories from the world of Clovenhoof.”

Satan's Shorts

 

 

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Womag fiction is wanted by readers …

Much is written in the blogosphere and on social media about the diminishing market for women’s magazine stories. I haven’t submitted any womag fiction for a while but am still interested in the area and mentioned it in a talk I gave a couple of weeks ago. womag stories
The group I was speaking to consisted mainly of retired, but very active, women. I told them how my writing career had moved through articles, short stories for women’s magazines and on to longer fiction.
At the end, several of them told me how they’d stopped buying some of the magazines when the fiction was replaced by celebrity/real life stories. One lady said that she really enjoyed the Woman’s Weekly Fiction Specials because they were ‘proper stories with a beginning, a middle and an end’ and they gave her something nice to read before she went to sleep at night. Several mentioned that they liked the mix of things in My Weekly.

It makes me wonder whether the magazines that dropped fiction had a noticeable increase in sales afterwards or whether it brought them no obvious benefit. They certainly lost readers from the group I spoke to.

(By the way, if you’re wondering about the significance of the flower photo – this beautiful array of colour was a gift following my talk.)

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Poems about Birmingham Wanted

In February 2017 Birmingham will be hosting ‘Verve’, its first ever Poetry and Spoken Word Festival, organised by Waterstones and the Emma Press.

To get things started a poetry competition has been launched for poems on the theme ‘Birmingham’.

So start thinking poetic about things like Spaghetti Junction, Edgbaston Cricket Club, the Bullring, the Jewellery Quarter, New Street Station etc. etc. Maybe you live in the area or maybe you’ve done the tourist bit or perhaps been here on business – whatever your connection to the city, there’s lots of inspiration to get your teeth into.

The only problem is I’ve left it a bit late to tell you about this. The closing date for the adult section of the competition is September 11th 2016 and for the children’s section it’s September 30th. But a short deadline is good – it forces the brain cells to perform!

Full details of the competition are on the Verve website.

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Celebrating on a London rooftop!

Last night I and five other short-listed authors were sipping sparkling wine in the rooftop garden of Hachette UK. Also among us were the team from Writing Magazine, several of the authors published by the various imprints of Hachette, editors and literary consultants. Earlier in the day we’d each made a short video interview in the Darwin room (Origin of the Species was one of the first books published by the company). It was all exciting stuff! Just Write 2016

The six of us had been shortlisted from 130 entrants in the 2016 Just Write Creative Writing Competition organised in association with Writing Magazine and John Murray Press. The competition asked for short stories of 4,000 to 8,000 words in any genre and on any theme.2016 Just Write

In true award ceremony style, the name of the winner was taken from a ‘gold’ envelope and announced to the waiting crowd. Emma J Myatt was the worthy winner and we expect great things from her in the future! There followed lots of chatting to literary people and I got encouraging feedback for an idea I have in mind – something to work on for the future …

We all came away on a high, with goody bags full of books plus copies of the newly-printed anthology containing all six of our shortlisted stories. And we were kept busy signing the anthologies for lots of the other guests to take home – I felt like I was famous as people kept pushing books in front of me to sign!

Many thanks to everyone involved in organising the event and I’ll be watching for my fellow shortlistees – Louise Hare, Sumana Khan, Ian Laskey and Dan Purdue – to hit the big time!Just Write 2016 shortlist

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The Questions Asked of Writers

Earlier this week I gave a talk to a local neighbourhood forum group. They are a mixed bunch of people who meet every couple of months principally to discuss what should be done to improve our locality. But before their business meeting they often have a speaker – hence my visit with my pile of books to speak about my experience of self-publishing.

When I’d finished my spiel there was time for questions. This can be the point when things go awkwardly quiet because no one likes to be the first to speak. But the forum chairman was great at getting things started. He’d been scribbling as I talked and had noted several points to raise with me. His questions got the audience relaxed and soon everyone was asking things.

I’m pleased to report that no one came up with the old chestnut ‘where do you get your ideas’ but here are some of the things I was asked:

  • What do you think of ghost writers? (in relation to books by celebrities)
  • How many words can your write in one hour? (I’d told them about NaNoWriMo)
  • Could your book be made into a film?
  • How many books have you sold?
  • How much did it cost to have the novel professionally edited?
  • Would I consider writing a historical novel?
  • Could I make my book available in Waterstones?
  • Did JK Rowling and EL James find it difficult to get published?
  • Would I be willing to go and talk to two reading groups that a couple of the attendees were members of? (Yes!)

It was great to get people engaged, pass on the message that self-published books can be just as good as traditionally published works and sell some copies of Bedsit Three.

Author copies of Bedsit Three

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