Which would you prefer to unwrap on Christmas Day, an Amazon gift card or a Book Token?
I’d go for the Book Token every time, for several reasons:
- A Book Token means that I have to indulge and buy a book. On Amazon there’s a danger of being ‘good’ and buying something boring that you need, like an iron or a set of saucepans.
- A Book Token promises me an outing to a real bookshop where I can enjoy the smell of new books. I can pick them up and read the blurb. I can sit in an armchair and try out the first few pages. And if I’m in one of the bigger stores, I can enjoy a coffee before deciding on my final book selection. ‘Looking inside’ just isn’t the same.
- Buying online means clicking straight through to the bestseller everyone is talking about or automatically buying the new release of an author I know I enjoy. A Book Token offers the luxury of browsing. Other authors, new to me, will be sitting alongside the familiar – and maybe I might be tempted to step out of my comfort zone and try something new.
- Book Tokens create business for bookshops. Do we really want a future where all our book buying has to be done online?
National Book Tokens began in 1932 when publisher Harold Raymond noticed that very few books were given as Christmas gifts because people were afraid of buying the wrong book. In 1982 the Queen attended National Book Tokens’ 50th birthday party and in 2010 National Book Tokens changed to a gift card format.
National Book tokens are not dinosaurs. They do have an online presence and they can be spent (on books not irons!) online in selected book chains. Have a look at Caboodle from National Book Tokens for offers, events, competitions and to buy tokens online (you can even design your own).
Which would you prefer to unwrap on Christmas Day, an Amazon gift card or a Book Token? Which will you be giving to family and friends?