Archive for category Promotion
Author Portraits
Posted by Sally Jenkins in Authors, Books, Promotion on July 18, 2011
For example, in the front of my copy of the chick-lit novel It’s a Kind of Magic by Carole Matthews, Carole is smiling in a sisterly kind of way. But in the crime novel The Mephisto Club by Tess Gerritsen, Tess’s face is much more sombre. The difference between the two women’s photos on their websites is even more pronounced and suited to the mood of their books.
I hadn’t thought about any of this until I read a short piece by Bidisha in the Guardian. Bidisha’s piece was prompted by a new picture that’s come to light of Jane Austen but it got me thinking about my own ‘publicity’ photo which I email off to editors when requested and it also appears on this blog.
The picture was taken around three years ago and I wondered if it needed updating. In the intervening time I’ve added a few more grey hairs and produced another wrinkle or two – so should I be honest about my ageing or stick with the younger me?
Bidisha says that’s she’s been told, “…it’s good to look more haggard (in a picture) than you actually are, so that when people meet you they are pleasantly surprised.”
I’m not sure that I totally agree with that statement but I don’t want to hide behind a false image so I got my other half to take a few head and shoulder shots of me in the garden.
Have a look at them and let me know whether I should switch to one of the new photos, stick with the old one – or maybe try again when I’ve had my hair done and got my best frock on!
How to be a Best Selling Author…
Posted by Sally Jenkins in Authors, Books, Promotion on July 7, 2011
… organise a record-breaking book-signing.
An email from Random House popped into my inbox yesterday inviting me to Katie Price‘s latest book-signing. It is being held on July 27th at the O2 Academy in Leeds. Katie is aiming to sign more than 1,951 copies of her book The Comeback Girl. The book will be on sale at the event for half price and all those attending will have their name included in the acknowledgements of her next novel, out in October. In addition one lucky person will be picked at random to be a character in the new novel. Everyone will also receive a woven wristband as a souvenir of the day. Full details here.
This is a very canny (if expensive) marketing ploy. Katie is guaranteed massive sales at the signing event plus a repeat of those sales in October as everyone buys the next book (for themselves & their friends) because their name appears in the acknowledgements.
It’s widely acknowledged that Katie is a very skilful business woman who knows how to market herself and make money. In recognition of this, I take my hat off to her and wish her every success but a small part of me groaned when I read the email. It seems like another case of publishing success feeding off a celebrity name – but may be I’m not entitled to comment given that I’ve never read any of her books.
What do you think?


