Archive for category Computers & Technical

Author Newsletters?

It appears to be a truth universally acknowledged that an author should have an email list, to which they regularly send a newsletter detailing their writing exploits.Author Newsletters There are, apparently, good reasons for this:

  • Social media platforms bob in and out of popularity (X/Twitter is a good example). When a platform wanes or goes out of business, authors lose followers. However, a list of email addresses is yours to keep.
  • Email is a more personal way to communicate with readers rather than ‘shouting’ to all and sundry via social media. Plus, the reader can hit ‘reply’ and open a genuine conversation with you.
  • Keep readers engaged in between books coming out.
  • Have a look at the Book Cave website for many more compelling reasons.

I have such an email list (you can signup here) but send out pitifully few newsletters and therefore I’m not properly connecting with all those wonderful people who have bought my books and been kind enough to trust me with their email address. (I use the Mailchimp platform to manage my newsletter and all the email addresses are securely held there and comply with GDPR rules). So, I was pleased to attend a Zoom seminar by Rebecca Fearnley about how she manages her author newsletter.

Rebecca uses the Mailerlite platform and regularly curates her subscribers in order to only keep those who are actually interested in her and her books. She offers a freebie to encourage signups but people who don’t open emails after they’ve received the free offer are eventually culled. This enable Rebecca to keep her subscribers below 1,000 and thus she can stick with the free version of Mailerlite. She uses BookFunnel to distribute her free e-book offer but this is a paid-for tool. Within Mailerlite, Rebecca has set up various email onboarding logic flows so that she can tell who has signed up from where and automatically send out different messages and measure their responses to gauge whether they are a worthwhile subscriber. At the end of each book she puts her newsletter signup link and the associated QR code. Rebecca sends out weekly newsletters – which really impressed me, it’s something I wouldn’t have the time, or the content, to do!

Going forward into 2025, I’m hoping to make more of my newsletter, possibly sending one every couple of months. It’s aimed at readers (this blog will continue because it’s aimed more at writers – but I hope you’re all readers as well!) and it usually contains information about books and TV programs I’ve enjoyed, how my my writing is going and a little bit about life in general. You’d be most welcome to find out how I get on.

In the meantime, I’d love to know your feelings on author newsletters:
Are you signed up to any? What keeps you opening and reading them? Do they encourage you to buy books? When/why do you unsubscribe?
Please let me know in the comments.

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A Competition, Kobo and NaNoWriMo

I’m deeply down the NaNoWriMo rabbit hole this month, trying to churn out words that don’t resemble a plate of cold, congealed spaghetti. First drafts of a novel are never easy!

(For those of you outside the writing community, November is National Novel Writing Month when we attempt to write 50,000 words of a novel in the 30 days of November i.e. 1,700 every single day for 30 days.)

In other news, I was delighted to be invited by GeniusLink to contribute to their blog on the subject of Self-publishing on the Kobo Ebook Platform, based on my book Kobo Writing Life Publishing for Absolute Beginners. Kobo is big in the Canadian market and offers worthwhile opportunities to those authors who choose not to stay exclusive to Amazon.

This free-to-enter competition popped into my Inbox this week. I seem to remember something about it last year so it may be an annual thing. THE GLENCAIRN GLASS CRIME SHORT STORY COMPETITION is looking for crime stories of up to 2,000 words based on the theme ‘A Crime Story Set In Scotland’.
First prize is a lovely £1000 plus a couple of extras! Closing date is 31st December 2023.
Don’t forget to check all the details plus the terms and conditions before starting to create your story.

Finally, don’t forget the special preorder price of just 99p for my next novel, Waiting for a Bright New Future – to be published on December 5th by ChocLit (an imprint of Joffe Books). It’s a story about family, friends and facing your fears to find love after fifty.

Now I’m going back down that rabbit hole!

Pre-order assets (5)

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Kindle Direct Publishing for Absolute Beginners – 2023 Update

I’ve just updated Kindle Direct Publishing for Absolute Beginners again. I first published this e-book back in February 2014 – nearly 10 years ago! Over that almost-decade it has continued to sell and I’ve continued to update it every 12-24 months in the hope of not misleading readers with outdated information.Kindle Direct Publishing for Absolute Beginners

This time, as I was going through the manuscript checking links, processes, new facilities etc., it struck me that over the years it has become much easier to self-publish on Amazon and no one should be frightened of the technicalities – because, mostly, it’s not technical!

Here are a few examples of the changes I’ve seen:

  • Product Description (on screen equivalent to the back cover blurb) – In the early days if you wanted to include bold, italics or other formatting it was necessary to use html coding. Now Amazon provide a facility similar to Word where you can select this formatting from a bar on the screen.
  • Manuscript Format – In the beginning the self-publishing gurus advised uploading the manuscript in html format, however I now simply upload the Word .docx and find the results are just as good (applies to text-only manuscripts with no illustrations).
  • Paperbacks – In the early days these had to be published separately using the Createspace platform and author copies were shipped from America, meaning extra expense plus a time delay. Now paperback publishing can be done via the same Amazon KDP Dashboard as the Kindle version and the books for the UK are printed in Europe, saving time and money. (By the way, if you use one of the Amazon-provided templates, I find formatting a print book is simply a copy and paste exercise).
  • Amazon Ads – Those who want to get serious about marketing can now pay (according to the number of clicks on their ad) for the books to show up when shoppers use specific search terms.

Does anyone else think Amazon KDP is getting easier and more user-friendly?

If you’re contemplating self-publishing, Kindle Direct Publishing for Absolute Beginners does what it says on the tin. It will hold your hand and guide you through the various topics and processes you should know about before you take the plunge.

These reviews sum it up:

“My third time of re-reading this excellent how-to book and getting more out of it each time.” – Tektron.

“This book is clear and concise and is a very good guide for beginners. Topics are clearly explained and are well covered.” – John Parnham.

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In Praise of the Electronic Calendar

Towards the end of 2021 I bought my usual paper calendar and started to jot down the skeleton of my commitments for 2022. In October 2021 I’d started a new part-time job as a library assistant which requires me to work alternate Saturdays. Also in 2021 I became a co-leader of a Shared Reading group – my turn comes around every other Thursday.In Praise of Electronic Calendars
I couldn’t be bothered to go through the whole calendar and work out the dates of both of these two-weekly engagements. Then, my husband, who was working away during the week and didn’t have sight of the joint paper calendar, began putting dates into his phone so he had them to hand.
That was my light bulb moment! I stepped forth into the convenience of the electronic calendar and wondered why I’d been a dinosaur for so long.
It was easy to download the Calendar app and I discovered it was possible to set up single events for the library job and Shared Reading and then tell the calendar to schedule the events fortnightly going forward. What a time saver!
I discovered it was possible to make my calendar visible to my husband and vice versa – so we can see if there are any clashes with dates.
I discovered it was possible to set up an event and send an email invite to someone else.
If I’m out and someone suggests a date for our next meeting, it’s easy to check the calendar on my phone and see when I’m free – no more waiting until I’m home to look at the joint paper calendar hanging on the wall.
So far I’ve come across only two disadvantages to the electronic calendar. Firstly, I can’t simply glance at the wall as I walk past to see what’s happening over the next week – I have to remember to check my phone (but you can elect to get e-reminders of events in advance). Secondly, I have a vague fear of the servers belonging to the calendar provider crashing and burning – and taking the whole of my life with them. But the same could’ve happened to the paper calendar hanging in my hall.
Like everyone else, my work life has long been governed by an electronic calendar on the office laptop. It’s just taken me a very long time to make my personal life easier by embracing the calendar on my phone!
I’m using Google Calendar but other electronic calendars are available – as I’m sure you know because you’re probably light years ahead of me in your use of them. Please let me know that I’m not the only one who’s taken so long to embrace technology!

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Kobo Writing Life Publishing for Absolute Beginners

Many of you are familiar with my e-book Kindle Direct Publishing for Absolute Beginners. Now there is a sister publication: Kobo Writing Life Publishing for Absolute Beginners. Both books are structured in a similar way, taking the novice e-publisher from the definition of an e-book and deciding what to write to uploading a manuscript to either Amazon or Kobo and using the marketing tools provided by these respective platforms.Kobo Publishing

The idea for the Kobo Writing Life book was born after a consultation with Tara Cremin, a Kobo Author Experience Manager, about making the most of the Kobo platform.
Kobo is based in Canada and has a large audience share there and in Australia. The company’s market share is also growing very fast in the Netherlands and Kobo’s partnerships with bookshops around the world, including Bookworld in New Zealand and FNAC in France and Portugal, are a factor in its increasing popularity. Importantly for self-published authors, in 2019 one in four of the titles sold by Kobo in Canada was by an independent author published through Kobo Writing Life. This love of new independent voices is a growing trend across Kobo’s major markets. More than 30 per cent of the titles sold in Australia are from independent self-published authors, 27 per cent in the United States, and 20 per cent in the United Kingdom. These statistics are a compelling reason for making your book available on the Kobo platform. Another good reason is that Kobo Writing Life is one of the easiest and friendliest e-publishing platforms to deal with. Kobo has a personal touch with authors that Amazon often lacks. If you have any questions, Kobo Writing Life is very approachable which means that some writers choose to cut their e-publishing teeth with Kobo instead of publishing on Amazon first.
Kindle Direct Publishing for Absolute BeginnersAmongst other things Kobo Writing Life Publishing for Absolute Beginners explains how Kobo can make your e-book available for purchase by public libraries via Overdrive and how to get access to promotions run by Kobo where your book may be mixed in with titles on sale from major publishers. In common with the original KDP book, it also covers more general e-publishing topics such as how to obtain a book cover and writing a series of books. This is in order to fully inform the newbie e-publisher.
Kobo Writing Life Publishing for Absolute Beginners is available on Kindle and Kobo.

And I’m delighted to say that Kobo Writing Life Publishing for Absolute Beginners is currently featured on Kobo’s Best Books for Writers page.

In tandem with producing the Kobo e-book I have also revised Kindle Direct Publishing for Absolute Beginners for 2020. The tweaks are mostly small, the only major change is the removal of VAT from e-books sold in the UK. This means that the 35% KDP royalty rate now applies to books priced from 77p to £1.76 and the 70% royalty rate is from £1.77 to £9.99.
The revised version of Kindle Direct Publishing for Absolute Beginners is available now from Amazon.

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Universal Buy Link for All E-Book Retailers

I’ve written previously about BookLinker. This is a free service which enables authors to create an ‘intelligent’ link to a book’s Amazon page. The link automatically directs the reader to his home country/currency Amazon site. However, this is of limited use to those authors who have ‘gone wide’.

‘Going wide’ with an e-book means making it available for sale from a number of online retailers, rather than sticking just with Amazon. These other online retailers might include Kobo, Apple, Google Play and others. Going wide increases the number of possible sales but also creates another problem: how to efficiently direct a reader to the site from which he would prefer to buy.

Internet and social media book promotion works best when potential readers can easily click through to the correct page to make a purchase. If a reader has to start searching around in order to make a purchase, he’s likely to lose interest or go off at a tangent somewhere else. It’s important to keep book buyers happy by directing them to their preferred e-book retailer (Amazon, Kobo, Apple etc.) and the correct currency/country for their location.
This can be done by listing all the different retailers’ links but it’s messy and confusing on a blog post and is impossible within the confines of the Twitter character count.

An efficient way to do this is to use the universal links provided by Books2Read. Simply go to the site, paste in the Amazon, Kobo or any other e-book retailer’s link for your book and click ‘Make My Universal Link’. Books2Read will search all online retailers for the book before creating a single ‘universal’ link. This link will take the reader to a choice of all the retailers where your book is available. If the reader has previously expressed a retailer preference via an earlier use of another Books2Read link, he will be taken straight to his preferred retailer.

To see how neatly this works, try this universal link for my psychological thriller, Bedsit Three. (Tip: Select the Amazon option to get the book for only 99p).

Bedsit Three

 

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The Day I Made a Podcast

A podcast is a digital audio file which can be downloaded from the internet and listened to on a variety of devices such as a laptop, smartphone etc. It’s rare to find a one-off podcast, they are usually made available in a series. Podcast is a combination of the words iPod and broadcast. How to make a podcast

This week I was the subject of a podcast which will form part of a series about agile workers, produced by the co-working organisation Dispace. An agile worker can work where, when and how they choose.

I’d never thought of myself as agile until Dispace invited me to be part of their project. For three days a week I’m employed by a multi-national IT company – which definitely isn’t agile; even though I’m home-based I work set hours and can’t take my laptop out in order to work from a coffee shop or wherever else I might choose. Into the remaining two days I fit my writing, occasional public speaking and anything else that comes my way; this is agile.  Lucinda from Dispace was interested in these agile strands and how they fit alongside my ‘proper’ job.

The podcast recording took place at 1000 Trades in Birmingham’s Jewellery Quarter. The microphone and camera (yes, it was filmed as well!) were all set up when I arrived. Lucinda had just finished an interview with Dan Braithwaite, a workplace trainer. Amongst other things, he goes into offices to help workers minimise the potential physical problems of sitting at a desk all day. Perhaps something that us writers could benefit from!

We started straightaway with Lucinda asking me about the different strings to my bow. She’d done her homework by reading Public Speaking for Absolute Beginners and we talked about Sutton Coldfield Speakers Club and public speaking in general. We went on to discuss why I write psychological thrillers, how to promote books, how I see the future of work, how I structure my week and my ‘writing’ days, plus lots more. The time went quickly, the space-age microphone (pictured) and the camera were hardly noticeable and the whole thing felt like a chat with someone who was very interested in me! By the end I realised that, for at least part of my week, I am an agile worker. The only question I stumbled on was: Where can people find out more about you? In the same way that I can never remember my mobile number, I couldn’t remember the website address of this blog. Hopefully that will be edited from the final take!

Conclusion: I enjoyed my first podcast experience and when the final edited version is ready I’ll share it here.

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Using HTML in Amazon Book Descriptions

This is a post for those of you who have self-published on Amazon via Kindle Direct Publishing (KDP) or are planning to do so.

KDP requires a Product Description for each book. This is the equivalent of the blurb on the back of a traditional book and it is very important in selling the book. These short paragraphs help readers decide whether or not to buy the book. Therefore the product description must be set out in an easy to read format. This is not as straightforward as it sounds because Amazon doesn’t provide any formatting options within the box where the the product description is keyed i.e. it’s not possible to use bold or italics or bullet points. This means the product descriptions of many self-published books appear flat and uninteresting.

But there is a way to slip formatting into the product description and thus make it more attractive. HTML can be used. HTML stands for Hyper Text Markup Language and is the standard markup language for web pages. DO NOT GLAZE OVER OR RUN AWAY! This is simpler than it sounds.

For example, to make the word ‘thriller’ appear in bold in a product description, use <b> and </b> immediately before and after ‘thriller’.

And, to make the word ‘scare’ appear in italics, use <i> and </i> immediately before and after ‘scare’.

Put ‘A <b>thriller</b> guaranteed to <i>scare</i>.’ in the product description box and it will appear as ‘A thriller guaranteed to scare.’ on the Amazon page.

It’s also possible to use HTML to underline, create lists and give other text effects. This page lists the HTML acceptable in the product description.

To complicate matters, when publishing in paperback through KDP, the product description has a tendency to lose the line breaks. Use <br> to manually indicate where the line breaks should go and use <br> <br> to create a blank line between paragraphs.

Why not experiment with HTML to liven up your book descriptions?

 

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Avoid Being Scammed!

Three things prompted the writing of this post.

Firstly, I received a phone call from the Serious Fraud Office to tell me that my bank card had been used fraudulently. I’ve had cards misused in this way before but the informant has always been my bank or credit card company. So I queried why the Serious Fraud Office was involved.
“We have someone in custody with a cloned copy of your card.”
“Can you tell me which bank the card is for?” Like many people I have more than one payment card. Also, alarm bells were ringing – the Serious Fraud Office surely wouldn’t bother with my little bank card?
There was a long silence and then the SFO man named a bank. I don’t have an account there and so put the phone down. If he’d named my bank, I hope I would have had the sense to still put the phone down and then call the bank direct.

The second prompt came via an email from a follower of this blog. He told me how he’d been one click away from falling for a scam and transferring a large sum of money to an unknown bank account. Fred (not his real name) received a call from someone well-spoken, supposedly from his bank. This man was querying a large payment that had just been attempted via internet banking from Fred’s account. Fred said the payment was nothing to do with him. The well-spoken man said there had obviously been a security breach and that he would put Fred through to someone in the Security department who would sort things out. According to the security man this meant setting up a new account and transferring over the whole balance from old to new account. He gave Fred the ‘new’ sort code and account number and talked him through doing the internet transfer. Fred was just about to hit the ‘Confirm’ button when he began to feel suspicious, the ‘new’ sort code wasn’t like the ones usually used by his bank.
He didn’t press confirm and instead rang his bank direct. They confirmed it was a scam. Fred had been one click away from losing almost £2,000.

Finally, the company I work for is extremely hot on all security issues. It has a particular thing about phishing emails which, if a single employee clicks on a ‘bad’ link, can invite hackers into the whole of the company’s system. Last week we all got sent a warning about fake charity emails. Apparently charity scams are particularly prevalent in this season of goodwill. The email will appear to come from a well-known charity, it might even be one that you support. The email might ask you to click on a link to check the record of donations you’ve already made or it may be inviting you to make a donation. Don’t click on any links you are not absolutely sure of! Instead abandon the email and go direct via the charity’s main web page to donate or check your account.
Tip: By hovering the mouse over a link in an email, you can see where it will take you.

Be vigilant and stay safe!

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Creating an Author Facebook Page

Creating an author Facebook page is something I’ve been putting off for a very long time. For two reasons:

  • I don’t understand what benefit it will bring me. If my fans (!) are searching for me on the internet, they will find this website/blog, which tells them about me and how to get in touch.
  • All the author Facebook pages I’ve looked at have some wonderful header graphics across the top of the page. I’m not artistic and didn’t know how to create one of these.

Back in June, when I had my initial meeting with The Book Guild we briefly discussed how an author can help with book marketing and it was suggested that I create an author Facebook page. Since then it’s been on my ‘to do’ list like a hated piece of school homework. Next week I have another meeting with my publisher to discuss publicity and marketing. So, because I was a bit of a goody-two-shoes at school and always handed my homework in on time, I have finally created my author Facebook page.

A secondary reason for creating the page was that Facebook don’t like people ‘selling’ from personal profiles. Book promotion could possibly be classed as ‘selling’?

Was creating the page as bad as I expected? No!
I’d heard many people mention how great Canva is for creating graphics. So I signed up (it’s free!) and, fairly quickly, managed to create myself a banner (see below). It’s probably not the world’s best promotional graphic but hopefully it will do the job for now. As for creating the actual page, it’s as simple as filling in a form with Facebook holding your hand and making suggestions along the way.

But my sparkling new author page has given me two new problems:

  • A page that’s not regularly updated isn’t very inspiring to anyone who stumbles across it. What shall I post on there?
  • Is it worth annoying people by asking them to ‘like’ my page? More likes mean better page visibility?

I’d be grateful for any advice from you Facebook pros.

And if you have a page you’d like ‘liked’, please stick it in the comments and we’ll have a mutual ‘like-in’.

Facebook banner - The Promise

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