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Writing Serials for Women’s Magazines (Episode 2)

More tips picked up at Joanna Barnden’s highly informative course on writing serials for women’s magazines:Writing Serials for Women's magazines

Each episode of a serial needs a cliffhanger to make the reader buy the next edition of the magazine. The cliffhanger has to leave the reader wondering about what has just happened or desperate to find out what is going to happen next. It should open up the story for lots of possibilities in the next episode rather than answering any questions or tying up any loose ends.

Try to do this by revealing something that suddenly changes the reader’s assumptions about the story line, such as a dead body, a person who is not what he seemed or dropping in a face from the past. Alternatively leave your character in a perilous situation, for example in charge of a runaway horse or at the mercy of a gun man in a post office hold-up.

I mentioned in my previous post that it is the opening episode plus further episode by episode summaries that sell a serial to an editor. Joanna referred to this first episode as the ‘pilot’ that really has to ‘wow’ a very critical audience. This episode should try to include all your main characters. There are 2 obvious ways of doing this:

  • Have everyone get together at a big important event such as a party, funeral or on a coach journey. Show how they react to each other and the event they are attending.
  • Have a crisis (such as a road accident, outbreak of war)  and show how the different characters react to it.  

Following on from this, the episode summaries need to be concise and easy to read. Around 500 words per episode is sufficient. Also include a cast list with your submission listing a very brief sentence about each character. Finally, write a short summary of the whole story. This should be similar to the blurb found on a novel or DVD.

Three magazines currently use serials:

  • People’s Friend – around 10 episodes with a total word count of 60,000
  • Women’s Weekly – serials of either 3 or 4 parts of 3800 words each, they want ‘serials that reflect life but in a way that is utterly compelling’
  • My Weekly – they don’t always run one but prefer 3 episodes of 2,500 words each 

Once a magazine has accepted the first episode and summaries you will usually be asked to submit each episode in turn to the editor. She may request changes to get things just right before you move on to write the next episode. There is no need to write the whole serial ‘on spec’.

So there you have it – serial writing in a nutshell!

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Writing Serials for Women’s Magazines (Episode 1)

Last week I enjoyed an immensely informative day in Derby taking part in Joanna Barnden’s course on writing serialsJoanna Barnden's Serial Writing Course for women’s magazines. Joanna’s aim was for all of us to go home with a cast of characters and a basic outline for a serial that we could further develop ourselves. I thought it was a tall order but she succeeded!

There were 7 of us around the table (the picture shows us half way through a home-cooked lunch and waiting for pudding!) and as the day progressed so did our serials. From nowhere we produced story settings ranging from a Greek island, a solicitor’s office and a belfry. An equally disparate list of characters came to life and then we had to work on the bit I found really hard – a main plot plus a couple of sub plots…

Later it was down to planning that crucial first episode which has to grip the reader and make her buy the magazine again next week. But, most importantly, along with an episode by episode summary, it also has to sell the whole serial to the editor.  

As we went through the day Joanna gave us a few rules to work with:

  • Have lots of characters – all with their own problems. These people should be part of a linked group – perhaps they work together, belong to the same sports club or live around the same village green.
  • The timeframe can be as long as you like
  • Keep to a linear story
  • Use several settings – think how often the camera moves to a different view in a TV drama
  • Tease the reader by revealing things gradually
  • Each episode needs to be satisfying read in itself – this is so that readers who have bought the magazine for the first time can still enjoy the story.

Most of these ‘rules’ are the exact opposite of short story writing where only a few characters play out the story in one setting within a tight time frame – so as someone who loves writing very short ‘coffee break’ fiction, this went totally against the grain for me.

One of the most important elements of a serial is the cliffhanger – and just to keep you on tenterhooks I’m going to save that plus how to submit your story to an editor for the next post !

In the meantime if you want to find out more about Joanna, her courses or her reasonably priced critiques – her website is here.

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Olympic Storytellers Wanted

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BT is searching for people to become the storytellers of the London 2012 Olympic Games. During the 12 months leading up to the Games those chosen will capture and record what London 2012 means to them and the wider British public. Applicants may have a direct connection with the Games or simply be an enthusiastic observer.  

They are looking for bloggers, social networkers, creative writers, poets, film-makers, photographers, musicians, journalists, artists etc etc – in fact anyone with a creative leaning and an interest in recording the build-up to and the events of both the Olympic Games and the Paralympics. Your creative output might focus on a personal experience or something in your locality or the national build-up.

I should say at this point that there is no mention of any payment. However, the announcement does say that there will be:

 “the chance for our storytellers to experience the excitement that’s already building around London 2012.  You’ll be able to attend sporting and cultural events, and meet some of the people who are directly involved, from athletes to celebrities. In addition, BT will be aiming to showcase some of your work online and even in the media.”

I don’t know exactly what this means but it sounds to me like a great way of getting involved in a once in a lifetime event and I’ve already got my application in.

Apply on-line here. There is a very simple form to complete but you do have to state in 100 words why you would like to be considered as a storyteller. Those chosen will be informed by the 26th July 2011.

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Creative Writing Courses to be Won

Can creative writing be taught? It’s a topic that’s often debated but I don’t think anyone has come up with a definitive answer.Competitions to win Writing Courses

Obviously, we can learn the rules of grammar, spelling and punctuation. We can also be told how to present a manuscript (double spacing, wide margins etc) and make sure we include a self-addressed envelope. But can anyone tell us how to grab an idea and turn into in a story?

I think it is possible to teach someone to write a competent short story. Most people can grasp the basic rules, such as:

  • Keep the number of characters to a minimum
  • Keep the time frame short
  • Use just one ‘scene’
  • The main character must resolve some sort conflict (internal or external)  

But to rise above the ‘competent’ and produce a tale that really sparkles (and will attract the attention of editors and competition judges) requires some sort of talent or creative leaning. It may be a hidden talent that we don’t know we possess until it is honed by the production of several stories, each a little better than the last – so practice is just as important as anything that can be taught.

So, is it worth going on a creative writing course? The answer is most definitely yes!

The benefits of courses often far outweighs the number of ‘writing rules’ that might be taught. Being with like-minded people, even if only for half a day, will fill you with enthusiasm, give you the opportunity to meet new friends and make you more determined to continue down the rocky writing road.  

But unfortunately writing courses tend to be expensive – unless you can find a subsidised one taking place in a library or similar place. However, all is not lost because it is possible to win your way on to a course with the following competitions:

  • The Arvon Postcard Competition is offering a first prize of a one week Arvon course. Send in a piece of flash fiction or poetry that describes your favourite writing place (seems like a big prize for few words!) Closing date 21 May 2011.
  • The Swanwick Writers’ Summer School is running three competitions, two of which offer a free week at the 2011 Summer School as their first prize. The first is a short story on the theme ‘New Beginnings’ and the second is 1,000 words of a children’s story. Closing date is 30 April 2011.
  • Leaf books is running a travel writing competition with a first prize of a beginners’ travel writing course (in London). Send a 300 word piece of travel writing before the closing date 30 April 2011.
  • Nature of Wales is offering a place on the nature writing course at Tŷ Newydd as the second prize  in their competition (first prize is £500 cash). They require a thousand word article on a subject of topical environmental or wildlife interest in Wales. Closing date 31 March 2011. 

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World Book Night

Saturday 5th March was World Book Night. It’s purpose was to celebrate great writing, the power of books and the pleasure of reading. To help achieve this 40,000 copies each of 25 books were specially printed to be given away free to the general public. That’s one million extra books put into circulation. It’s hoped that these books will be read, enjoyed and then passed on or shared with others. The titles given away covered a wide range of tastes and included Killing Floor by Lee Child, Rachel’s Holiday by Marian Keyes and Case Histories by Kate Atkinson.

I went to a special event at the Birmingham Library Theatre to mark the occasion. It featured a discussion on reading and writing between authors Mike Gayle (My Legendary Girlfriend), Catherine O’Flynn (What was Lost) and RJ Ellory (A Quiet Belief in Angels).  The three writers covered many topics.

Mike told us how a light went on in his head when he came across Adrian Mole as a teenager. Here was a character with whom he totally identified and it was at this point that Mike began to realise the power that words could wield.

Catherine described her childhood longing to be a detective, fuelled by an Usborne book she was given as a youngster that was filled with advice on clues and suspects and methods of detection. She took to sitting outside her local bank and noting down car registration plates in case there was ever a big robbery – to her disappointment there never was.

Roger Ellory told us about a favourite book In Cold Blood by Truman Capote. This is based on the true story of the 1959 murder of a family in Holcomb, Kansas. Capote was a friend of To Kill a Mockingbird author, Harper Lee and she went with him to Holcomb to dig out the story behind the murders. Apparently, there is a theory that both of these books were written as a collaboration between the two authors and each put their name to one book. They both became bestsellers and neither writer ever published anything else.

Everyone at Saturday’s event went home with free books to read and pass on. I received Seamus Heaney’s New Selected Poems 1966 – 1987. This is not a book I would ever have chosen myself  but maybe that was the purpose of World Book Night – to encourage those that never read to pick up a book and to push enthusiastic readers into trying something more challenging. I’m going to give it a go!

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Bits & Pieces

I’ve got a few bits and pieces that might be of interest:

  • Lois Maddox has dropped me a line about two weekend creative writing courses that she is organising. They are both aimed at all levels of writing ability and take place at Swanwick in Derbyshire. The first is ‘From Memories to Memoirs’ . It is led by Alison Chisholm, who will deal with creating a scheme for a life file and selecting a theme or time period to write about. The second is ‘Write Crime’. It is led by retired policeman Nick Oldham and as well as dealing with plot and characters, it will look at setting the scene with up-to-date procedures. Further details are available at www.malagaworkshops.co.uk.

 

  • My Weekly Pocket Novels have upped their required wordage from 30,000 to 50,000. Payment has also gone up from £200 to £300. As some of you may know, I’m having a go at writing one of these as a stepping stone to a ‘proper’ novel. I did have my ten 3,000 word chapters mapped out. So now it’s back to the drawing board to find a subplot or something else to extend (without padding!) the story. Further details here. 

 

  • www.writing.ie is a new website, billing itself as ‘the home of Irish writing, online’. The events and courses listed on the site will mainly be of interest to those living in Ireland but there is also loads of free writing advice to be found on writing.ie. under the Writers’ Toolbox tab.   

 

  • The Telegraph has launched a short story competition for young writers aged between 16 and 18. It will be judged by John le Carre and the closing date is April 14th 2011. Full details here.  

 

  • I have to mention two small personal successes that I found out about last week. Firstly I have short piece about the Festival of Britain in the Cornucopia section of the current (Spring) edition of This England magazine. Secondly I have won the Writers’ Forum subscription that is up for grabs each month to the person sending in the best bit of news for the magazine’s NewsFront page. 

 

  • Finally, look out for an extra post on Wednesday – I am taking part in my first ever blogfest.

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Storytelling

Last week I went to an adult (no, not that sort of adult!) storytelling event at the Kitchen Garden Cafe in Birmingham. The place was bursting at the seams with people of all ages keen to enjoy an evening of live entertainment. It was all very informal with the tellers (if that’s the right word) taking it in turns to stand up and spin their yarns. Every story was unique and every teller extremely polished, whilst still retaining a freshness and friendliness within their performance. We heard stories of stealing from corpses, mind-reading and chopping the feet off a dead body. Without microphones, props or costumes we were transported to other worlds by the power of the teller’s language and a few dramatic gestures.

Storytelling is a traditional art that is making comeback. I first heard about it through a friend of mine, Sophie Snell, who is a professional storyteller. She tells her tales at a whole range of events and venues as well as going into schools to work with children.  Sophie gave up her career as a management consultant when her children came along and, after attending a storytelling event, decided that storytelling was what she wanted to do. She started attending training sessions and workshops and the rest, as they say, is history.

If you fancy going along to an event in the Midlands have a look at the Traditional Arts Team website.

What struck me about the storytellers was their precise use of language which enabled the listeners to immediately conjure up a wonderful accurate image. Words like nice, quite and sort of were conspicuous by their absence. Storytellers have to grab the attention of an audience and hold it for 10 or 15 minutes. If a listener’s mind drifts for just a few seconds he loses his place in the story and can’t re-read the page as he might in a book.

As a writer I already read aloud my finished pieces and this enables me to spot any clumsy language or word repetition. I wonder if standing in front of the mirror and telling my story to a pretend audience might help me conjure up more colourful imagery as well as pick up on any dull bits in the narrative where the reader is likely to get bored and switch off.

I think I might try it – when the house is empty!

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Writing Serials for Women’s Magazines Course

Joanna Barnden is running a one-day course on writing serials for the women’s magazine market on April 7th in Derby. Joanna has had many stories and serials published and is a member of the Romantic Novelists Association.

I have attended 2 of her previous courses and as well as being extremely informative, they are stimulating and enjoyable.  Joanna provides a friendly atmosphere and high quality refreshments throughout the day plus a home-cooked lunch (with pudding!).

Here is the course content (in Joanna’s own words):

Derby – Thursday April 7th 2011, 9.30 am – 4.30 pm

Editors love a good serial – one rich with interesting characters, bursting with tensions, rustling with mystery, and written with pace and flair. One, in short, that will keep their readers coming back for more. They are always on the lookout for new writers and, indeed, Women’s Weekly say that their serial slot receives the fewest submissions, so your odds of getting published are higher – if you get it right!

Now here is a one-day workshop that can help you do just that, covering:

What makes a good serial – To start off, we will look at the core attributes of all serials, at popular genres and at what the market is looking for right now.

Creating a cast list – This is a vital and much overlooked element of a successful serial. It’s your characters that give your story colour, detail, life and, very importantly in a longer work – variety. We’ll look at how to create a believable and exciting set of people for your serial.

Plotting – The strength and depth of your plot will determine the success of your serial. It’s the single biggest shift from short pieces and a serious challenge over stories of up to 60,000 words. We’ll look at how to create plots and subplots and how to intertwine them effectively.

Viewpoint – Longer serials are usually told from more than one viewpoint but this can be tricky to balance. We’ll look at how to successfully get into the heads of multiple characters.

Writing the submission – Your first episode and plot summary are your tools for selling your serial to an editor. We’ll look at how to get them right and get you into print week after week…

Cost: £90 including full home-cooked lunch (about half what you’ll make on just one episode).

Joanna points out on her website that much of the teaching will also be applicable to the sister craft of writing a novel.

For those who don’t live within reach of Derby, Joanna hopes to roll the course out across the country later in the year.

To request more information or to reserve a place – go to Joanna’s website www.joannabarnden.co.uk.

I’ve booked my place (as a birthday present from my husband) and am looking forward to picking up some useful tips. Hope to see some of you there!

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How to Write a Novel

As you may have gathered from reading this blog, short stories and articles are my ‘thing’. I find the prospect ofNovel Writing Starter Kit with Martin Davies writing anything longer than about 3,000 words terrifying! I succeeded in NaNoWriMo 2009 but my 50,000 words were rambling and certainly nowhere near a coherent story.

Hence my decision to sign-up for Martin Davies’ Novel Writing Starter Kit.

Last Saturday was the big day and I came away thinking that writing a novel might actually be possible. Martin was very generous with his advice and here are the most important bits :

  • Writing is a habit that gets easier the more you write. Decide when and where you are going to write. Don’t be too ambitious because that makes failure more likely. Sticking to 10 minutes, twice a week before bed is easier to maintain than trying to write for the whole of every Saturday afternoon. Remember that little bits, done regularly, will add up.
  • Set a time limit for each writing session and don’t use that time to re-read or revise what has gone before. Don’t worry about the standard of your writing – just keep going.
  • Write what you enjoy reading. You will have to live with this novel and its characters for months, maybe years, so it’s no good trying commercial chick-lit if you hate reading that genre.
  • Don’t wait for a fantastic, original idea to drop into your lap. Most plots have been done many times over and it’s perfectly acceptable to re-tell an old tale or legend. Maybe set it in a different time period or tell it from a different point of view.
  • People + Events = Change. This is the formula for a novel. Drop an event on your characters and watch as they react to the ripples and changes around them.
  • Create a structure for your story. Include the main events plus the milestones that must happen to lead up to these events. This is your map for the journey ahead but remember, you can change this as you write and get to know your characters better.
  • Only include subplots if they have a reason within the overall plot. For example they may give an insight into the character of your main protagonist or give necessary information to the reader.     
  • Know your setting but don’t go into reams of descriptions about the landscape. Feed small details to the reader and they will build their own images.
  • Similarly with character descriptions, less can be more. Show your hero’s characteristics through action where possible.
  • Don’t get bogged down by research. If you’re unsure of something when writing don’t stop the flow to find out, put a question mark and look it up later.
  • Keep your first novel simple. You will gain confidence from finishing it, whether or not it is published, then you can move on to a more complex story/structure.

Sounds simple doesn’t it? Just stick to Martin’s mantra of  ‘Writers Write!’ and you can’t go far wrong in turning yourself from ‘someone who likes the idea of writing a novel’ into ‘someone who has a completed novel under their belt’.

So, fired up with enthusiasm, I am now publicly setting myself the goal of writing a 30,000 word My Weekly pocket novel and I’m going to start by brainstorming some ideas…

My writing buddy, Helen Yendall, also attended Martin’s workshop – you can read her take on the day here

P.S. Only one day left to enter my free prize draw!

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Novel-writing Starter Kit with Martin Davies

If you live within reach of Derby you might be interested in the Novel-writing Starter Kit being run by Martin Davies.

It’s at Mackworth Library on Saturday January 29th, 10:00 am until 3:45 pm and costs £25, including tea and coffee. According to the web-site, the workshop ‘will help you address some of the challenges of novel-writing – from planning and structure to plot and characterisation. Most of all, it will help you tackle some of those anxieties that make it so hard to get started’.

For full details and how to book click here.

It sounds like a good way to kick-start writing in 2011. I shall be going and it would be great to meet some of you there – let me know if you decide to sign-up.

Many thanks to Helen Yendall for telling me about this workshop and a reminder that time is running out to win the pile of writing books on offer at her blog. All you have to do is leave a comment on Helen’s blog by clicking here – it needn’t be deep and meaningful, just a few words agreeing or disagreeing with one of her posts – and you will go into the prize draw.

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