Archive for category Promotion
What I Learned at the Lichfield Book Extravaganza
Posted by Sally Jenkins in Events, Promotion on July 15, 2025
A few months ago I discussed the pros and cons of authors paying for tables at book fairs.
Meeting the Deputy Mayor of Lichfield at the Book Extravaganza
That post was based on the experiences of other writers. I’ve now taken part in one of these events as a stallholder. Here is what I learned:
1. A tall pop-up banner proclaiming your name, genre, book titles etc. is not essential. Individually they look professional, but space around the stalls can be limited, meaning the banners crowd each other out. I don’t have a banner and don’t plan to get one in the near future.
2. It’s essential to be able to accept both cash and card payments. I downloaded the Sum Up app onto my android phone in order to take card payments – this app doesn’t require the purchase of a separate card-reading device. I practised at home to ensure that I knew where on the back of the phone the customer needed to tap their card/phone. I had a couple of failed payments on the day but discovered that closing the app and starting again solved the problem. Sum Up takes a very small commission on each transaction. Also ensure you have a cash float in order to give change to those who hand over a £20 note.
3. Very few people will stop and peruse your table of their own free will. Make eye contact as people pass your stall and then immediately engage them in conversation; a question about the weather, compliment their outfit, bag etc., make a general comment about the event or whatever else pops into your head. Then lead gently into the books on your table. But accept that a lot of people will ignore you or not be your target reader. As with the rest of the publishing industry, you need a thick skin!
4. Have an ‘Event Special Offer!’ to attract people’s attention and act as a conversation opener about your books. This helped me a lot.
5. Make friends with an adjacent stallholder – you will need someone to watch your table when you go for a toilet break or in search of a cup of tea.
6. Take enough food and drink to last the whole day to reduce the amount of time you spend away from your stall.
7. Have business cards and bookmarks to give out.
8. Take a tablecloth plus book stands and an easy to see price list. I noticed that the few stalls with books just laid flat on a bare table attracted the least interest.
9. When someone buys a book, encourage them to join your email list either by displaying a QR code for direct online signup or by taking down their email address on paper to manually add later. I regret that I forgot to do this!
The Lichfield Book Extravaganza was a success for me (as well as a learning experience). I sold twenty books which more than covered my costs and I enjoyed the day. I will do this event again because it was fairly close to home, but I would think twice about travelling a long way unless it was for something special.
Please leave a comment if you’ve had experience of similar events?
7 Interview Tips for Authors
Posted by Sally Jenkins in Promotion, public speaking, Successes on April 25, 2025
I’ve had an exciting time since the launch of Out of Control in mid-March.
My bestseller flag!
The Kindle version achieved one of those little orange bestseller flags in the UK Kindle Parenting and Family Humour chart! Quite a niche chart, I admit, and the flag might not still be there when you read this but, for a short while at least, I basked in the glory of being a bestselling author!
Also, over the past month I’ve chatted on two radio shows, West Wilts Radio with Chris Penhall and Black Country Xtra with Lee Benson (to air 18/5/25). I featured in a quickfire video interview with Joffe Books and was invited to write a guest post on publishing for the Pounds and Sense personal finance blog, which is aimed at the over 50s and therefore fits very nicely with Fiona, the new retiree in Out of Control.
The prospect of being interviewed, either for radio or video, strikes fear into the heart of many of us! So I’ve listed below the strategies that helped me sound reasonably (I hope!) coherent rather than gabbling. Full disclosure: The interviews that I did were all pre-recorded so I knew anything that did go wrong could be edited away.
- Ask in advance if there are any particular questions or topics that the interviewer would like to cover and get your material ready.
- Prepare (and practise!) the elevator pitch for your latest book or whatever you are publicising. People won’t be persuaded to buy from an author who can’t succinctly describe his plot and characters.
- If you are asked to choose music as part of a radio show, have a reason why you’ve chosen a particular track. Does it remind you of a particular event or person? Do the words of the song mean something special to you? Does a character in your book dance to this tune?
- If you are being interviewed remotely via a video conferencing app (as I was) ensure that the house will be quiet (ideally empty!). Close windows and doors to avoid a sudden siren or traffic noise spoiling things. Put your mobile on silent and take any landline off the hook.
- If it is a video interview be aware of your background. It might be appropriate to have a bookshelf in the background with a display of your books. I had a canvas of my cover art on the wall behind me.
- If you have ‘iffy’ wi-fi, position yourself where you get the strongest signal. And make sure your laptop camera and microphone are working.
- Enjoy yourself! It’s rare to get the opportunity to talk about yourself and your books to your heart’s content.
I Missed My Publication Day
Posted by Sally Jenkins in Lifestyle, Promotion, Successes, Travel on March 18, 2025
Tuesday March 11th was a big day in the literary world: My third novel for ChocLit/Joffe Books hit the Amazon shelves!
But I was away from my laptop and most of social media. I was in Athens on a trip booked long before the publication date for Out of Control was announced. Being on holiday was a happy, lovely experience which I’m grateful for but it did mean I missed my chance to do much proud shouting about my brand new book. So I’m going to make up for it now! (Close your eyes or look away if you’re averse to a bit of book publicity).
Out of Control was inspired by my (winning!) entry for the 2023 RNA Elizabeth Goudge Award. The brief had been to write the opening chapter of a novel with the theme, Absence Makes the Heart grow fonder. I created the character of Fiona. She’s sixty years old and enjoys seeing Joe, her man friend, just once a week. She doesn’t have to do his washing, put up with his snoring or tolerate any of the other annoying things that run alongside living with a partner. His absence for six days a week makes her grow more fond of him. Then he turns up on her doorstep with his suitcases – his house is flooded and he needs somewhere to live. Soon after, Joe’s daughter turns up eight months pregnant with nowhere to go. Fiona has no choice but to let them both stay. Suddenly Fiona has a full house and is way out of her comfort zone. But just as she starts to regain control, an unexpected revelation shakes everything she thought she knew about life and love.
Now Fiona must decide: does she stay in control, or surrender to the chaos of love?
Out of Control is billed as a later-in-life, feel-good, friends-to-lovers romance. And it’s currently only 99p on Kindle (it will go up but I have no control over when) or free if you have Kindle Unlimited.
P.S. There are also book group discussion questions in the back of the book if that helps to persuade you that its worth downloading!
And here I am on publication day!
Cover Reveal plus a Free Book
Posted by Sally Jenkins in Books, Promotion, Successes on February 21, 2025
It’s an exciting week: the cover for Out of Control, my third novel with Choc Lit/Joffe Books is now in the public domain and the Kindle version is available for preorder at only 99p. 
Plus Little Museum of Hope is available on Kindle for FREE for today only (Friday 21st February 2025).
Out of Control is about learning to loosen the reins of life, trying to go with the flow, learning to trust and letting others in. Three decades ago Fiona was married to a man with a gambling problem. He lost everything they had and the stress this caused may have played a part in Fiona’s miscarriage. Fiona divorced Rob and vowed never to let anyone else get too close to her again. She keeps that promise. Fast forward to the present day. Fiona is on the verge of retirement. She sees boyfriend Joe only once a week – which she loves because she still has her own space and complete control of her life. Plus absence makes the heart grow fonder!
Then Joe turns up on her doorstep with his suitcases: his house has been flooded and he needs somewhere to stay. He’s swiftly followed by his heavily pregnant student daughter who has nowhere else to go. Fiona’s ordered existence is suddenly out of control. Will her relationship with Joe survive? Can she cope with the presence of his daughter and the reminder of the baby she lost?
Out of Control will be published on March 11th 2025 and can be preordered now for only 99p on Kindle!
And if you missed out on reading Little Museum of Hope – now is your one-day only opportunity to grab it for FREE! (That means you can get two of my novels for a combined price of only 99p – don’t miss out!).
Book Fairs
Posted by Sally Jenkins in Events, Markets, Promotion on February 15, 2025
Book Fairs appear to be growing in popularity. These are gatherings of large numbers of authors for the purpose of signing and selling books to the reading public. Authors pay for a table at these events. Sometimes readers have to pay an entrance fee and sometimes the events are free entry. 
These are not the same as Literature/Book Festivals where there is a program based around authors speaking about their books. Nor are they the same as events like The London Book Fair which is principally for the publishing industry, not the reading community.
There has been some discussion amongst the members of the New Street Authors Collective about whether Book Fairs are financially worthwhile. Tables usually cost upwards of £25 with those located in prime spots, and thus receiving the most footfall, priced higher. Many events cost significantly more than that. Adding in the cost of travel, parking and food and drink increases the financial outlay even more. Depending on how much authors charge for their books, the profit per book over cost price may be around £3. The sheer number of authors at these events means that competition is fierce and therefore the number of books sold may well only be in single figures. This means that many authors won’t make money at these events.
I’ve never attended one of these book signings and so I asked my fellow writers what the attraction was, given that they were likely to end up out of pocket.
F. D. Lee – “You don’t get many sales but more often than not you do get fans and fans will be loyal to you whatever you do.”
Dawn Abigail – “For me it’s a question of having some ulterior motive, i.e., Do I want to go, irrespective of how much I sell? If so, then sales are just a bonus.”
Jill Griffin – “It’s a good way to meet other authors and share information.”
Lee Benson – “I enjoy meeting people in the flesh and, at the shows I’ve attended, I’ve always sold books as well as getting school performance bookings and meeting other authors who want to be interviewed for my radio show and vice versa.”
The attraction of Book Fairs for authors is not wealth and riches – we all know that the average writer earns a pittance from his work – but the social aspect of mixing with other bookish people and comparing notes.
If you’d like to dip your toe into this world, whether as an author or a reader, here are a few places to try:
Book Extravaganzas (Midlands) organised by Rosie’s Retro Bazaar and Fantom Publishing
Book Signing Events in the UK A range of genres and locations
UK Book Signing Events Private Facebook Group
Author Newsletters?
Posted by Sally Jenkins in Computers & Technical, Promotion, Resources on December 28, 2024
It appears to be a truth universally acknowledged that an author should have an email list, to which they regularly send a newsletter detailing their writing exploits.
There are, apparently, good reasons for this:
- Social media platforms bob in and out of popularity (X/Twitter is a good example). When a platform wanes or goes out of business, authors lose followers. However, a list of email addresses is yours to keep.
- Email is a more personal way to communicate with readers rather than ‘shouting’ to all and sundry via social media. Plus, the reader can hit ‘reply’ and open a genuine conversation with you.
- Keep readers engaged in between books coming out.
- Have a look at the Book Cave website for many more compelling reasons.
I have such an email list (you can signup here) but send out pitifully few newsletters and therefore I’m not properly connecting with all those wonderful people who have bought my books and been kind enough to trust me with their email address. (I use the Mailchimp platform to manage my newsletter and all the email addresses are securely held there and comply with GDPR rules). So, I was pleased to attend a Zoom seminar by Rebecca Fearnley about how she manages her author newsletter.
Rebecca uses the Mailerlite platform and regularly curates her subscribers in order to only keep those who are actually interested in her and her books. She offers a freebie to encourage signups but people who don’t open emails after they’ve received the free offer are eventually culled. This enable Rebecca to keep her subscribers below 1,000 and thus she can stick with the free version of Mailerlite. She uses BookFunnel to distribute her free e-book offer but this is a paid-for tool. Within Mailerlite, Rebecca has set up various email onboarding logic flows so that she can tell who has signed up from where and automatically send out different messages and measure their responses to gauge whether they are a worthwhile subscriber. At the end of each book she puts her newsletter signup link and the associated QR code. Rebecca sends out weekly newsletters – which really impressed me, it’s something I wouldn’t have the time, or the content, to do!
Going forward into 2025, I’m hoping to make more of my newsletter, possibly sending one every couple of months. It’s aimed at readers (this blog will continue because it’s aimed more at writers – but I hope you’re all readers as well!) and it usually contains information about books and TV programs I’ve enjoyed, how my my writing is going and a little bit about life in general. You’d be most welcome to find out how I get on.
In the meantime, I’d love to know your feelings on author newsletters:
Are you signed up to any? What keeps you opening and reading them? Do they encourage you to buy books? When/why do you unsubscribe?
Please let me know in the comments.
Kickstarter, Audiobooks and Limited Edition Print Runs
Posted by Sally Jenkins in Promotion, Resources, Self-publishing on November 29, 2024
New Street Authors is a collective of independent authors. We aim to support each other and increase our publishing knowledge. To this end we have a monthly guest speaker via Zoom. In November it was Oriana Leckert who is Head of Publishing at Kickstarter.
These Boots Were Made for Kicking!
Kickstarter is a crowd-funding platform aimed at creatives such as authors, artists, crafters, who need to raise money to fund projects such a hardback book print run, video game production, board game manufacture and so on.
Two particular uses of Kickstarter appealed to members of our group and I’m highlighting them here because there might be others who would like to fund their writing in this way.
Audiobooks. Audiobooks are growing massively in popularity. Possibly because, in our busy world, they allow multi-tasking, such as driving or doing chores at the same time as enjoying a book. Most traditional publishers now produce audio versions of their books alongside the paperback and e-book.
But the cost of producing a professional audiobook can be prohibitive for independent authors and/or risky. There is no guarantee of sufficient sales to recoup costs. This is where Kickstarter comes in. An author can ask for funding to produce an audiobook. If sufficient backers signup the project can go ahead at no financial risk to the author (assuming he/she has costed the project correctly). If there are not enough backers, the project doesn’t go ahead but the author has lost no money.
To attract backers, the author offers rewards for different levels of investment, as well as a copy of the audiobook. These rewards might be in the form of physical books, mentions on the acknowledgements page, artwork from the book and so on.
Limited Edition Print Runs. An author selling books at a genre-specific convention directly to readers who are hugely enthusiastic about their reading matter, might find that having a limited edition print run specifically for that event will attract large numbers of buyers. These buyers are getting an edition of the book which is not available elsewhere. But these are not books that can be cheaply produced via KDP. They may have gold sprayed page edges, a cover that is printed on the inside as well as the outside and various other expensive special effects. Upfront capital is needed to produce books like these. And Kickstarter can be a way of generating that capital in return for giving investors access to limited edition rewards.
Of course, the backing of investors has to be worked for. It’s not simply a case of putting your project on Kickstarter and waiting for the money to roll in. You will have to publicise and shout about the project in order to attract backers. But if you fancy creating something from your writing that requires capital, it might be worth a shot. The only thing you have to lose is your time.
Linktree, Amazon Book Recommendations and a Competition
Posted by Sally Jenkins in Competitions, Promotion, Resources, Short Story on March 26, 2024
Most writers have a presence on several social media sites as well as an Amazon page, a website and possibly other types of internet presence as well. We want to make ourselves easy to find and contact via whichever channel our readers prefer. However, listing all these links in a profile or biography looks messy, as well as using up valuable characters where there is a length limitation. 
To solve this problem I’ve recently started using Linktree. Linktree provides one link to insert into your bio, profile or social media post. When clicked, the link will take users to a list of all the ways to connect or contact you. To see a working example, click through to my Linktree: https://linktr.ee/sallysjenkins7. There are various price points offered by Linktree but the basic version (which I’m using) is free. If you’re fed up of listing your different internet connection points, it might be worth a try? One piece of advice if you do set it up: I found that the second half of the link (sallysjenkins7 in my case) needs to be first part of your email address.
One of the things included in my Linktree is my Amazon Author Page. Amazon now encourage authors to add book recommendations to their page. These recommendations can include your own books and those of other authors. Amazon says, “If you submit at least three or more new book recommendations, we will consider sending your recommendations to your followers through email and/or push notifications.” For an example of what these recommendations look like, click through to my page and scroll down. It’s then possible to scroll across the page to see all my recommendations. I’ve done six, three of mine and three from other authors.
The New Writers 1000-Word Short Story Competition 2024 is open for entries until April 30th 2024. There is a top prize of £1,000, a second prize of £300 and a third prize of £200. The entry fee is £10.00 and £1.00 from each entry goes to First Story (England’s leading creative writing charity for young people). There is a 1,000 word limit and stories can be on any theme. Remember to check the full terms and conditions before entering. Subscribers to the NewWriters.org.uk monthly newsletter gain access to exclusive free-to-enter micro, flash and poetry competitions (with cash prizes), book giveaways and the latest writing competition listings.
Finally, the cat illustrating this post, was spotted on a holiday to Madeira earlier this month. My daughter thinks he looks evil. What do you think?
On the panel . . . with cupcakes!
Posted by Sally Jenkins in Authors, Events, Promotion, public speaking on February 27, 2024
Despite having researched tips for panel events for Public Speaking for Absolute Beginners, I’d never actually taken part in such an event until last Friday night when I was part of a Women’s Fiction Panel. I sat alongside the charismatic Kim Nash and the fabulous Florence Keeling at The Museum of Cannock Chase. 
Kim was a very able chairperson with a wonderful flow of writing-related conversation starters which showed differences and similarities in the way the three of us approach our work.
Florence is a pantster who sallies forth with no definite plan about where the story is going. I plan but mostly veer away from it once the characters start appearing on the page and I realise that what I planned for them won’t work with their personalities.
Kim lights a candle on her desk to signal the switch from working at home in her day job to embarking upon her ‘writing time’. Florence doesn’t have space for a dedicated writing area and so you’ll find her on the settee with the laptop on her knee and a Harry Potter film on TV as background. I work in the smallest bedroom in silence – any music or radio noise is too distracting.
Kim and I write the first draft without reading back and editing what we’ve done the day before. Florence edits each section as she goes.
Florence and Kim both started writing initially as an escape from tough times in their lives. I got addicted after seeing my name and contribution in print on a women’s magazine letters’ page and receiving a cheque in the post for my trouble.
Florence and I have each self-published several books, as well as having novels traditionally published.
A very exciting part of the proceedings were the cupcakes(see above!) Each one sported a little cocktail stick holding one of our book covers – fantastic!
Did I learn anything about panel events?
If you’re worried about your mind going blank when faced with a question (as I was!), ask the chair for a list of possible question areas in advance. I felt more comfortable knowing the subjects that might be covered. This is also gives you chance to think about how you could turn a question around if it’s one you might find awkward.
Remember to talk to the audience. It’s OK to glance at your fellow panelists occasionally but the audience wants to see your face and hear your answer! Without the audience there would be no event.
If the venue is plying you with tea and coffee, don’t drink too much before the event starts – a toilet visit part way through the discussion might be frowned on.
Find out what the arrangements are for selling books. The lovely Press Books and Coffee Shop kindly attended my event to sell copies of all of our traditionally published books. But I only discovered later that I could have taken my self-published books to sell directly as well.
Relax. It’s not the Spanish Inquisition! The rest of the panel are human too and it’s always a lot of fun talking about writing and books with others who are passionate about the subject.
Little Museum of Hope – FREE on Kindle!
Posted by Sally Jenkins in Books, Promotion, Successes on November 17, 2023
Just a very quick post to let you, my faithful followers (thank you – I do genuinely appreciate your loyalty) know that ‘Little Museum of Hope‘ is currently (for a limited time only) free on Kindle. Please, fill your boots while you can!
What the reviewers say:
⭐⭐⭐⭐⭐ ’Fascinating, often emotional, addictive reading. Recommended.’ Coco
⭐⭐⭐⭐⭐ ’Something special that’s bound to intrigue.’ Isabelle D.
And don’t forget that my next book for ChocLit/Joffe Books, ‘Waiting for a Bright New Future‘ is only 99p on preorder.
If you order it now, it will drop onto your Kindle on December 5th. A paperback will be out too for those of you who love a real book to handle.
End of commercial break and I’m headed back down that Nano rabbit hole!
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