Archive for category Promotion
Birth of a Novel
Posted by Sally Jenkins in Books, Competitions, Events, Promotion, Self-publishing, Successes on October 29, 2015
My first novel has just been launched into the big, bad world and I’m sitting here fretting. Perhaps it will sink without trace or people might hate it … 
So, to stop me brooding, I’m going to tell you about how it came to be.
Let’s go back two years to October 2013. I went on a weekend writing course organised by Lois Maddox of Relax and Write. The title of the course was ‘How to Write the Mystery Novel’ and it was led by Eileen Robertson. At the same time I spotted a free-to-enter novel writing competition organised by WordPlay Publishing, there was no theme or genre specified but the hero had to be named ‘Ian’ (incidentally, that competition is on-going annually until 2017 if you want to have a go). I combined these two things together for NaNoWriMo 2013 and drafted the first 50,000 words of Bedsit Three.
I spent December 2013 writing a synopsis and polishing the first three chapters. I submitted to the competition just before the 31st December deadline. Then I gave up being a novelist and went back to short stories.
In May 2014 I received a phone call out of the blue. It was Michael Barton of WordPlay Publishing to tell me I had won the competition! The prize was formatting for Createspace and Kindle plus 250 Euros marketing budget and a financial contribution towards a cover design.
After my elation subsided, I realised that I had to knuckle down, finish the manuscript and get it ready for publication. When I thought it was done, Anne Harvey acted as a beta reader and I also had a critique from Patricia Fawcett. Lots of changes followed, including getting rid of a superfluous character, an unlikely coincidence and a lottery win. The ending of the novel also changed.
Then I decided that if Bedsit Three had won one competition, perhaps it could win another. So I entered a few more and was shortlisted in the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition. This gave me confidence and I had the manuscript professionally edited by Mark Henderson. Then off it went for formatting and I looked for cover designers. I chose John Amy. He gave me five initial designs which I showed to a handful of people and their verdict was unanimous.
The back cover blurb was put to the vote in this blog post and I am most grateful to all of you who took the time to comment.
My first novel looks and feels very professional. Here’s the Amazon blurb that goes with it:
“A word of warning to anyone who picks this book up: be prepared for a sleepless night, because you won’t want to put it down until you get to the end,” Michael Barton, WordPlay Publishing.
A stupid mistake ended Ian’s marriage. Now he’s trying to put it right.
Sandra was a teenage mum. Now she’s fighting to make a good life for her daughter.
Maxine made an important decision behind her boyfriend’s back. His reaction devastates all their lives…
Every mother tries to do her best for her child. But sometimes that ‘best’ creates a monster.
Bedsit Three is a tale of murder, mystery and love. It won the inaugural Wordplay Publishing/Ian Govan Award and was shortlisted for both the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition.
Michael Barton, Founder and Managing Director of WordPlay Publishing said of Bedsit Three, “This novel is well-constructed and well-written. But it’s also far more than that. It’s a book that elicits emotional reaction, drawing the reader into the story and placing him or her in the middle of the action page after page.”
‘Bedsit Three’ is available in paperback and Kindle format on Amazon and also as an e-book for Kobo.
How to Write a Book Review
Posted by Sally Jenkins in Books, Promotion, Resources on October 15, 2015
I recently heard the book blogger Kim Nash speak in Leicester and she gave her personal rules for writing book reviews. This is what she said:
- Be kind.
- Indicate how the book made you feel.
- If reviewing on your own blog or website, always include links within the review to where the book can be bought.
- Don’t review a book that you don’t like.
- Share the review on social media.
Points 1 and 4 might cause some of you to raise an eyebrow. But I agree with Kim. If the book is a full-length novel, someone has sweated blood for months, maybe even years, to write it and the last thing they need is a kick in the teeth from a reviewer. So, if you can’t write something kind then don’t write anything at all. Similarly, don’t choose to review a book in a genre that you don’t like because you won’t give it a fair chance. With the Amazon ‘Look Inside’ feature it’s easy to get an idea of whether a book is going to be to your taste before you buy. If you notice formatting issues within a book, it’s kinder and more helpful to contact the writer direct so that the problems can be corrected, rather than point them out in an Amazon review that will remain on the site permanently, even after the errors have been corrected.
Remember – when you review a book, especially by a newish indie author, you are treading on someone’s dreams.
Kim also works for the publisher Bookouture and she gave a tip about doing a cover reveal. Apparently the best time for doing these on social media is 4:45 pm – this is when you’ll catch most people. Announce in advance that you’ll be doing the reveal at this time and make sure that the book’s Amazon page is open to accept pre-orders at this time too. If the cover provokes a reader’s interest, you want him to be able to order it immediately rather than have chance to forget about it.
Benefit of the Pinned Tweet
Posted by Sally Jenkins in Computers & Technical, Promotion on October 8, 2015
Twitter gives you the functionality to ‘pin’ a tweet to the top of your profile. Any visitor to your Twitter profile will see the ‘pinned’ tweet first, followed by all your other tweets (including those that you tweeted after the pinned tweet).
There are two benefits to a pinned tweet:
- Gaining new followers. Any one looking at your profile can immediately see one of your own ‘best’ tweets rather than a host of re-tweets that you’ve kindly done for other people or spurious thoughts that you’ve tweeted at random. This helps people decide what you’re about and whether or not to follow you.
- Getting more and better re-tweets. When you RT someone, they may re-pay the favour by RTing one of your tweets. But it can be pot luck what they chose to RT, it may be something irrelevant. However, if you have a pinned tweet this is likely to be chosen because it’s easy to spot right at the top of your profile. So, with a pinned tweet, the RTs you receive become better quality.
It’s easy to ‘pin’ a tweet. Go to the tweet that you want to pin. Click on the three dots. Select ‘Pin to your profile page’. Note – you can only have one pinned tweet at a time, not several.
I picked this tip up last week at an event on book marketing organised by Lizzie Lamb and the Leicester RNA. There were several interesting speakers and lots of advice thrown in from the floor too. And, as always, it was good to spend a day with other writers.
Anyone else have any good Twitter advice?
The Winner of the Writers’ Forum Subscription Is …
Posted by Sally Jenkins in Competitions, Promotion on October 1, 2015
Many thanks to all of you who took the time to enter my competition by signing up to my newsletter and blog and to those who also gave me a mention on Facebook or Twitter and bagged themselves an extra place in the draw. It was much appreciated!
But unfortunately there can only be one winner of the annual subscription to Writers’ Forum magazine. My husband drew the winner’s name from a small plastic bowl full of bits of paper (pictured!). That person is:
Maria Smith
Maria enjoys writing short stories, flash fiction, and is currently rewriting her supernatural crime novel. Wading through treacle is how she would explain the process! She enjoys networking with other writers and is an active member of Phoenix Writers in Leicester.
Maria blogs over at The First Draft Cafe http://firstdraftcafe.blogspot.co.uk/ and tweets as @mariaAsmith
I hope you enjoy the magazine, Maria, and also make use of the subscribers’ free entry to the monthly ‘flash’ competition. A good way of practising writing to a deadline!
If anyone missed the competition but would still like to signup for the newsletter, click here. And if you’ve forgotten to treat yourself to a copy of House Guests, you can do that here.
Win a Year’s Subscription to Writers’ Forum Magazine
Posted by Sally Jenkins in Competitions, Promotion, Self-publishing on September 22, 2015
Today is launch day for House Guests and Other Stories! 
This is a collection of fifteen short stories, many with a twist, some to make you smile and all of them guaranteed to entertain – and there’s an excellent ‘guest’ story by Iain Pattison.
If you pre-ordered the e-book, a copy should be whizzing its way to your Kindle at this very minute (assuming that you’re not in airplane mode). If you inadvertently forgot to pre-order, don’t panic! Amazon still have a few copies left and one can be yours if you click here – but don’t delay, House Guests is on course to become the first e-book ever to sell out on Amazon!
So, now you’ve the bought the book, we can talk about the competition to win a year’s subscription to Writers’ Forum magazine. I got very excited when I dreamed up this competition. I was going to make you all work hard by writing an honest review (good or bad) for House Guests or any of my other books and then drop you in a prize draw. HOWEVER, I then came across this blog post by Molly Greene. It talks about Amazon reviews and, amongst other things, states that Amazon, “do not permit reviews that are posted in exchange for compensation of any kind, including payment (whether in the form of money or gift certificates), bonus content, entry to a contest or sweepstakes, discounts on future purchases, extra product, or other gifts”. The competition I wanted to run would have given entry into a sweepstake in exchange for a review.
So, instead, I am giving you an easy life. Contenders for the Writers’ Forum subscription must subscribe to this blog (there’s a ‘Sign Me Up’ box towards the top right of the screen) AND must also sign up for my newsletter by clicking here. After signing up, look out for confirmation emails (check your spam) that you must click in order to activate the subscriptions.
The newsletter is a ‘work in progress’ and will be a very infrequent affair. All the e-marketing gurus advocate a mailing list, in case other forms of social media disappear as the next ‘big thing’ rolls in. If that happens I would hate to lose contact with you all.
You can earn an extra entry into the draw by sharing this post on either Twitter, Facebook or your own blog. If you do this, please let me know by adding a comment to this blog post, just in case I miss it.
The closing date for the competition is midnight on Tuesday 29th September 2015 (UK time).
Writers’ Forum is a UK monthly writing magazine. It’s full of advice on how to write, what to write and where to sell it. Every issue is packed with information and inspiration. An annual subscription is worth between £38 and £56 depending on where in the world you live. This prize subscription can be sent anywhere in the world.
Now put the kettle on, grab a biscuit and relax with House Guests and Other Stories.
Kindle Direct Publishing Pre-Orders
Posted by Sally Jenkins in Promotion, Self-publishing, Short Story on September 10, 2015
When an author uploads a manuscript to Kindle Direct Publishing, he is given the choice between publishing immediately or making the book available for ‘pre-order’. Making a book available for pre-order means readers can order it up to 90 days in advance of the book’s release date. It will automatically be delivered to customers’ Kindles on the release date and they will be charged on this date.
Why use the pre-order facility?
- All pre-order sales are counted in the launch date sales figures. This gives the book an immediate push up the Amazon rankings because instead of starting at zero sales, the book already has some sales ‘in the bank’.
- Book promotion activities can start before launch date (& even before the book is completed, if you’re brave!), using a link to the Amazon product detail page.
- The Amazon product detail page is ‘live’ before launch date, giving the opportunity to tweak the description, key words etc. prior to launch.
The pre-order facility wasn’t available last time I e-published and I’m experimenting with it this time around.
So, I’m pleased to announce that House Guests and Other Stories is available for pre-order. Order today and it will arrive on your Kindle on Tuesday September 22. You can be one of the first to get your hands on it. As you can see, people are already stopping in the street to gasp in awe at the front cover – such is the book’s popularity!
House Guests and Other Stories is a collection of fifteen short stories, many with a twist and most have appeared in either The Weekly News, My Weekly or People’s Friend. There’s also a couple of competition successes in there plus a special guest story by a prize-winning author!
And that guest author is … Iain Pattison. Iain is a full-time author, creative writing tutor and competition judge. He also writes a very humorous blog. I’ve dropped Iain’s guest story right in the middle of my collection, like the delicious middle in a liqueur chocolate.
So, why not click ‘pre-order‘ and get ready to indulge!
To celebrate the launch of House Guests and Other Stories on September 22nd I will be announcing, on this blog, a competition to win a year’s subscription to Writers’ Forum magazine. So come back then, or use the box on the right to sign-up for email updates.
And I’m also interested to know how anyone else has got on with Amazon pre-orders?
Cover Reveal for ‘House Guests’
Posted by Sally Jenkins in Computers & Technical, Promotion, Resources, Self-publishing on September 5, 2015
Let’s have a drum roll … followed by a few oohs and aahs from the audience. Here it is, the moment you’ve all been waiting for, the cover reveal for my third e-collection of short stories!
Put your hands together for the cover of House Guests and Other Stories!
There are four different ways of obtaining an e-book cover:
- Design and create it yourself. Unless you’re a whizz at graphic design this can be very time-consuming. I give some advice on DIY (based on my own experience) in this guest post for the Writers’ Bureau.
- Use Amazon’s Kindle Cover Creator. This is very easy but the covers can’t be used on other e-book sales platforms and there’s a danger of them looking formulaic. I’ve written about this here.
- Use one of the cover designers on Fiverr.com. All services on Fiverr.com cost $5 plus a 50c processing fee (currently around £3.62). I’ve done this several times.
- Use a ‘proper’ bespoke cover designer. This will probably give you the best result but will also be significantly more expensive than the other options – meaning it will take longer to make a profit from e-books sales.
The cover for House Guests and Other Stories is from pro_ebookcovers, a designer on Fiverr.com. This designer worked differently to the others that I’ve used previously from the site. She asked for links to two e-books on Amazon with cover designs in a similar style to what I wanted (so I looked at short story collections that seemed to be selling well and had covers with a warm and friendly style). Then she asked me to choose a cover image from http://depositphotos.com (or I could’ve supplied my own). I chose something that I felt was vaguely applicable to the title story. The designer then downloaded the image and did the necessary fiddling to get it to the right dimensions and added the lettering.
I felt this way of working made things easier for both parties. I didn’t have to struggle to explain the type of image I wanted and the designer didn’t have to struggle to interpret my brief or spend time finding a suitable picture.
I recommend pro_ebookcovers and will use her again in the future.
So, back to House Guests and Other Stories. It’s a collection of fifteen short stories, many with a twist and most have appeared in either The Weekly News, My Weekly or People’s Friend. There’s also a couple of competition successes in there plus a special guest story by a prize-winning author!
I’ll reveal the guest author in a later post when I launch pre-orders for the book. I’ve never used pre-orders before and I’ve never had a guest author before so it’s exciting – watch this space!
Free E-Book: Pete’s Story from The Museum of Fractured Lives
Posted by Sally Jenkins in Promotion, Self-publishing on July 25, 2015
It seems like ages since I did a free offer on one of my Kindle books and I don’t think Pete’s Story has ever been free before. 
So here is a rare opportunity for you to get something for nothing from me!
Most of you will be familiar with the concept of The Museum of Fractured Lives. It displays objects donated by people who have suffered a trauma in their lives and each novella in the series tells the story behind one of the objects.
Pete donates a cassette tape to the Museum but he needs some persuading to tell its story. He hides behind dark glasses, fearful of his true identity being revealed. Eventually, he tells how he fell in love with Sarah almost thirty years ago when he was twenty-one. At the time he was singing in a band and living in a bedsit. Sarah was eighteen and had just left school. They planned their life together. Sarah would manage the band and it would become a worldwide success. But the couple’s future goes awry.
Pete’s Story is a ‘flash’ novella of approximately 9,000 words and you can get it by clicking here. It’s free for the next five days, until 29th July 2015.
Enjoy! (and if you do, I’d really appreciate a review on Amazon!)
Blurb Poll – The Results
Posted by Sally Jenkins in Books, Promotion, Self-publishing on July 16, 2015
Many thanks to all of you who took the time to vote and/or comment on the possible blurbs for my novel.
The poll winner, taking 50% of the votes, was the second blurb, ‘Single incidents shape our lives’. But Hilary Custance Green wisely pointed out that the shout-line was a little preachy. She suggested ‘The Butterfly Effect’ instead, which I think is much better too.
In second place was the final blurb, ‘Opposites attract’. This attracted 42% of the votes, including Anne Harvey who beta-read an early version of the manuscript – does that give her opinion more weight?
Last was, ‘Nature or nurture’ which gained only 8% of the vote. But one of supporters of this one was Julia Thorley, who used to write blurbs for non-fiction titles in her role as an editor – so perhaps it shouldn’t be ruled out completely?
Which blurb will I go with?
My personal favourite is the blurb that topped the poll, especially with its new ‘Butterfly Effect’ shout-line. I’m pleased it won. When I did this voting exercise with the three members of my immediate family, none of them chose it. That made me think I may be out of tune with what attracts readers, hence the reason I did the poll.
I have learnt that opinions on blurbs are very subjective. No blurb will attract every reader, so going with the poll majority may be the best thing to do.
Thanks again to everyone who voted and here’s the winner again:
The Butterfly Effect
A stupid mistake ended Ian’s marriage. Now he’s trying to put it right.
Sandra got pregnant as a teenager. Now she’s fighting to make a good life for her daughter.
Maxine made an important decision behind her boyfriend’s back. His reaction devastates all their lives…
Bedsit Three is a tale of mystery and romance. It won the inaugural Ian Govan Award and was shortlisted for both the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition.
-
You are currently browsing the archives for the Promotion category.
Sally Jenkins 