Archive for category Self-publishing
Win a Year’s Subscription to Writers’ Forum Magazine
Posted by Sally Jenkins in Competitions, Promotion, Self-publishing on September 22, 2015
Today is launch day for House Guests and Other Stories! 
This is a collection of fifteen short stories, many with a twist, some to make you smile and all of them guaranteed to entertain – and there’s an excellent ‘guest’ story by Iain Pattison.
If you pre-ordered the e-book, a copy should be whizzing its way to your Kindle at this very minute (assuming that you’re not in airplane mode). If you inadvertently forgot to pre-order, don’t panic! Amazon still have a few copies left and one can be yours if you click here – but don’t delay, House Guests is on course to become the first e-book ever to sell out on Amazon!
So, now you’ve the bought the book, we can talk about the competition to win a year’s subscription to Writers’ Forum magazine. I got very excited when I dreamed up this competition. I was going to make you all work hard by writing an honest review (good or bad) for House Guests or any of my other books and then drop you in a prize draw. HOWEVER, I then came across this blog post by Molly Greene. It talks about Amazon reviews and, amongst other things, states that Amazon, “do not permit reviews that are posted in exchange for compensation of any kind, including payment (whether in the form of money or gift certificates), bonus content, entry to a contest or sweepstakes, discounts on future purchases, extra product, or other gifts”. The competition I wanted to run would have given entry into a sweepstake in exchange for a review.
So, instead, I am giving you an easy life. Contenders for the Writers’ Forum subscription must subscribe to this blog (there’s a ‘Sign Me Up’ box towards the top right of the screen) AND must also sign up for my newsletter by clicking here. After signing up, look out for confirmation emails (check your spam) that you must click in order to activate the subscriptions.
The newsletter is a ‘work in progress’ and will be a very infrequent affair. All the e-marketing gurus advocate a mailing list, in case other forms of social media disappear as the next ‘big thing’ rolls in. If that happens I would hate to lose contact with you all.
You can earn an extra entry into the draw by sharing this post on either Twitter, Facebook or your own blog. If you do this, please let me know by adding a comment to this blog post, just in case I miss it.
The closing date for the competition is midnight on Tuesday 29th September 2015 (UK time).
Writers’ Forum is a UK monthly writing magazine. It’s full of advice on how to write, what to write and where to sell it. Every issue is packed with information and inspiration. An annual subscription is worth between £38 and £56 depending on where in the world you live. This prize subscription can be sent anywhere in the world.
Now put the kettle on, grab a biscuit and relax with House Guests and Other Stories.
Kindle Direct Publishing Pre-Orders
Posted by Sally Jenkins in Promotion, Self-publishing, Short Story on September 10, 2015
When an author uploads a manuscript to Kindle Direct Publishing, he is given the choice between publishing immediately or making the book available for ‘pre-order’. Making a book available for pre-order means readers can order it up to 90 days in advance of the book’s release date. It will automatically be delivered to customers’ Kindles on the release date and they will be charged on this date.
Why use the pre-order facility?
- All pre-order sales are counted in the launch date sales figures. This gives the book an immediate push up the Amazon rankings because instead of starting at zero sales, the book already has some sales ‘in the bank’.
- Book promotion activities can start before launch date (& even before the book is completed, if you’re brave!), using a link to the Amazon product detail page.
- The Amazon product detail page is ‘live’ before launch date, giving the opportunity to tweak the description, key words etc. prior to launch.
The pre-order facility wasn’t available last time I e-published and I’m experimenting with it this time around.
So, I’m pleased to announce that House Guests and Other Stories is available for pre-order. Order today and it will arrive on your Kindle on Tuesday September 22. You can be one of the first to get your hands on it. As you can see, people are already stopping in the street to gasp in awe at the front cover – such is the book’s popularity!
House Guests and Other Stories is a collection of fifteen short stories, many with a twist and most have appeared in either The Weekly News, My Weekly or People’s Friend. There’s also a couple of competition successes in there plus a special guest story by a prize-winning author!
And that guest author is … Iain Pattison. Iain is a full-time author, creative writing tutor and competition judge. He also writes a very humorous blog. I’ve dropped Iain’s guest story right in the middle of my collection, like the delicious middle in a liqueur chocolate.
So, why not click ‘pre-order‘ and get ready to indulge!
To celebrate the launch of House Guests and Other Stories on September 22nd I will be announcing, on this blog, a competition to win a year’s subscription to Writers’ Forum magazine. So come back then, or use the box on the right to sign-up for email updates.
And I’m also interested to know how anyone else has got on with Amazon pre-orders?
Cover Reveal for ‘House Guests’
Posted by Sally Jenkins in Computers & Technical, Promotion, Resources, Self-publishing on September 5, 2015
Let’s have a drum roll … followed by a few oohs and aahs from the audience. Here it is, the moment you’ve all been waiting for, the cover reveal for my third e-collection of short stories!
Put your hands together for the cover of House Guests and Other Stories!
There are four different ways of obtaining an e-book cover:
- Design and create it yourself. Unless you’re a whizz at graphic design this can be very time-consuming. I give some advice on DIY (based on my own experience) in this guest post for the Writers’ Bureau.
- Use Amazon’s Kindle Cover Creator. This is very easy but the covers can’t be used on other e-book sales platforms and there’s a danger of them looking formulaic. I’ve written about this here.
- Use one of the cover designers on Fiverr.com. All services on Fiverr.com cost $5 plus a 50c processing fee (currently around £3.62). I’ve done this several times.
- Use a ‘proper’ bespoke cover designer. This will probably give you the best result but will also be significantly more expensive than the other options – meaning it will take longer to make a profit from e-books sales.
The cover for House Guests and Other Stories is from pro_ebookcovers, a designer on Fiverr.com. This designer worked differently to the others that I’ve used previously from the site. She asked for links to two e-books on Amazon with cover designs in a similar style to what I wanted (so I looked at short story collections that seemed to be selling well and had covers with a warm and friendly style). Then she asked me to choose a cover image from http://depositphotos.com (or I could’ve supplied my own). I chose something that I felt was vaguely applicable to the title story. The designer then downloaded the image and did the necessary fiddling to get it to the right dimensions and added the lettering.
I felt this way of working made things easier for both parties. I didn’t have to struggle to explain the type of image I wanted and the designer didn’t have to struggle to interpret my brief or spend time finding a suitable picture.
I recommend pro_ebookcovers and will use her again in the future.
So, back to House Guests and Other Stories. It’s a collection of fifteen short stories, many with a twist and most have appeared in either The Weekly News, My Weekly or People’s Friend. There’s also a couple of competition successes in there plus a special guest story by a prize-winning author!
I’ll reveal the guest author in a later post when I launch pre-orders for the book. I’ve never used pre-orders before and I’ve never had a guest author before so it’s exciting – watch this space!
Free E-Book: Pete’s Story from The Museum of Fractured Lives
Posted by Sally Jenkins in Promotion, Self-publishing on July 25, 2015
It seems like ages since I did a free offer on one of my Kindle books and I don’t think Pete’s Story has ever been free before. 
So here is a rare opportunity for you to get something for nothing from me!
Most of you will be familiar with the concept of The Museum of Fractured Lives. It displays objects donated by people who have suffered a trauma in their lives and each novella in the series tells the story behind one of the objects.
Pete donates a cassette tape to the Museum but he needs some persuading to tell its story. He hides behind dark glasses, fearful of his true identity being revealed. Eventually, he tells how he fell in love with Sarah almost thirty years ago when he was twenty-one. At the time he was singing in a band and living in a bedsit. Sarah was eighteen and had just left school. They planned their life together. Sarah would manage the band and it would become a worldwide success. But the couple’s future goes awry.
Pete’s Story is a ‘flash’ novella of approximately 9,000 words and you can get it by clicking here. It’s free for the next five days, until 29th July 2015.
Enjoy! (and if you do, I’d really appreciate a review on Amazon!)
Blurb Poll – The Results
Posted by Sally Jenkins in Books, Promotion, Self-publishing on July 16, 2015
Many thanks to all of you who took the time to vote and/or comment on the possible blurbs for my novel.
The poll winner, taking 50% of the votes, was the second blurb, ‘Single incidents shape our lives’. But Hilary Custance Green wisely pointed out that the shout-line was a little preachy. She suggested ‘The Butterfly Effect’ instead, which I think is much better too.
In second place was the final blurb, ‘Opposites attract’. This attracted 42% of the votes, including Anne Harvey who beta-read an early version of the manuscript – does that give her opinion more weight?
Last was, ‘Nature or nurture’ which gained only 8% of the vote. But one of supporters of this one was Julia Thorley, who used to write blurbs for non-fiction titles in her role as an editor – so perhaps it shouldn’t be ruled out completely?
Which blurb will I go with?
My personal favourite is the blurb that topped the poll, especially with its new ‘Butterfly Effect’ shout-line. I’m pleased it won. When I did this voting exercise with the three members of my immediate family, none of them chose it. That made me think I may be out of tune with what attracts readers, hence the reason I did the poll.
I have learnt that opinions on blurbs are very subjective. No blurb will attract every reader, so going with the poll majority may be the best thing to do.
Thanks again to everyone who voted and here’s the winner again:
The Butterfly Effect
A stupid mistake ended Ian’s marriage. Now he’s trying to put it right.
Sandra got pregnant as a teenager. Now she’s fighting to make a good life for her daughter.
Maxine made an important decision behind her boyfriend’s back. His reaction devastates all their lives…
Bedsit Three is a tale of mystery and romance. It won the inaugural Ian Govan Award and was shortlisted for both the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition.
How to Write a Novel Blurb
Posted by Sally Jenkins in Books, Promotion, Self-publishing on July 9, 2015
I’ve been playing around trying to write a blurb for my novel. The blurb is that important paragraph or two which appears on the book’s back cover and may also form part of the Amazon product description. It has to hook, entice and leave readers with absolutely no option but to buy the book!
Searching the internet for help brings up lots of tips and information.
- The website Blurb concludes that it should introduce the main character, create intrigue and not give away the whole story.
- SilverWood Books adds some more pointers. Write in the present tense, use evocative, emotive words and have a ‘shout line’ that encapsulates the novel and could act as a subtitle for the blurb.
- Digital Book World says the blurb should be short and dramatic.
- Alison Baverstock on the Writers and Artists website says, “Stand back and hover above; try to create mood, feeling and value for what you have written, rather than describing it in endless detail.”
I’ve come up with three possible blurbs but I’m too close to the book to judge them objectively. So, I’d be most grateful for any comments and/or votes in the poll below.
Here are the blurbs, subtitled with their ‘shout line’:
Nature or nurture?
Ignatius is the product of a domineering mother. Ian hardly knew his father. Sandra is a single mum living on the poverty line. They all want a better life and someone to share it with.
But now one of them has done something very bad for the second time…
Bedsit Three is a tale of mystery and romance. It won the inaugural Ian Govan Award and was shortlisted for both the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition.
Single incidents shape our lives.
A stupid mistake ended Ian’s marriage. Now he’s trying to put it right.
Sandra got pregnant as a teenager. Now she’s fighting to make a good life for her daughter.
Maxine made an important decision behind her boyfriend’s back. His reaction devastates all their lives…
Bedsit Three is a tale of mystery and romance. It won the inaugural Ian Govan Award and was shortlisted for both the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition.
Opposites attract.
Divorced Ian is middleclass and educated. Single mum Sandra has no qualifications and lives on the breadline. Both will fight for the very best for their offspring. Both would like someone special back in their lives.
But the ex-tenant of bedsit three has a secret waiting to engulf all three of them…
Bedsit Three is a tale of mystery and romance. It won the inaugural Ian Govan Award and was shortlisted for both the Silverwood-Kobo-Berforts Open Day Competition and the Writing Magazine/McCrit Competition.
Book Reviews in Magazines
Posted by Sally Jenkins in Promotion, Self-publishing on May 19, 2015
There’s always something new to learn about the book promotion business.
Over the last bank holiday I went away for the weekend and picked up a lovely free glossy magazine in one of the cafes. It had lots of interesting pieces about the surrounding area, a page of readers’ poems and a book review page. On the review page was an interview with a local author who suggested that writers struggling to get traditionally published could, instead, make their work available on Kindle.
I saw this as an opportunity to contact the editor, agree with the local author’s advice, suggest that the aspiring writers in the magazine’s readership might be interested in Kindle Direct Publishing for Absolute Beginners and ask if it could be included on the magazine’s book review page.
The editor replied and agreed that my book would be of interest to the readers … and that the cost of inclusion on the review page would be £100.
I was quite taken aback, not having realised that there was a charge to appear on magazine book review pages. But on reflection, I suppose I shouldn’t have been surprised. A magazine book review is like an advert and we expect to pay for advertising. It’s common knowledge that publishers pay for display space in the major book shop chains – so they probably don’t mind paying for magazine review space.
I politely replied to the editor, confessed my ignorance and didn’t go ahead with the review because I wasn’t sure it would generate enough sales to pay for itself. The editor did explain that since it was a free publication they were reliant on generating income where they could – which I could understand.
Am I the only one that didn’t realise this was how things worked?
BookLinker
Posted by Sally Jenkins in Computers & Technical, Promotion, Resources, Self-publishing on May 12, 2015
A year ago I told you about GeoRiot, a service which creates universal Amazon and iTunes links. These universal links detect where visitors live and redirect them to their own national Amazon store. For example, a customer clicking on the link in the US will automatically get directed to Amazon.com and a customer in England will see the equivalent Amazon.co.uk page.
Using these universal links when promoting an e-book online gives both a professional image and a smoother customer journey in two ways:
- There is no need to list different Amazon links for different countries
- The customer always lands on the Amazon page where he or she can make an immediate purchase, without having to re-route themselves from Amazon.co.uk to Amazon.com or vice versa.
When GeoRiot first started it was essentially a free service, funded by taking a small percentage of Amazon affiliate earnings. However recently GeoRiot introduced a charge. The first 1,000 clicks per month are free and then the cost is $10 per 10,000 clicks. This charge doesn’t affect the very small user (I haven’t yet paid anything) but all users have to give their credit card details to GeoRiot.
But there is now an alternative which is always free and may suit indie authors better. BookLinker is also managed by GeoRiot but directed specifically at indie authors using Amazon (it will not convert iTunes links). Like GeoRiot, BookLinker provides statistics so that you can see how many clicks you are getting and from where in the world. BookLinker is more basic than GeoRiot but, for most writers, will do the job just as well. I intend to move over to it in the near future.
If you are an Amazon affiliate, both GeoRiot and BookLinker will allow you to include your affiliate code in the links.
There is more useful information about using BookLinker on Nick Daws’ blog, Entrepreneur Writer.
My original post, explaining how universal Amazon links work, is here.
Updated for 2015 – Kindle Direct Publishing for Absolute Beginners
Posted by Sally Jenkins in Computers & Technical, Resources, Self-publishing on April 8, 2015
In February 2014 I pulled together everything I’d learnt about publishing a Kindle e-book and produced Kindle Direct Publishing for Absolute Beginners. This concise e-book covers everything a writer needs to know in order to publish their first Kindle e-book and it’s written in simple language. 
But nothing stays the same and over the last twelve months there have been some changes over at Amazon KDP. For example, UK writers who enter their National Insurance number in the Amazon on-line tax interview (not as scary as it sounds!) no longer have 30% tax withheld on their US royalties, pricing for EU Amazon sites is now inclusive of VAT (see my previous blog post for more information) and it’s now possible to allow pre-orders of a new e-book before it is published.
Therefore, I have updated Kindle Direct Publishing for Absolute Beginners to reflect these changes plus a few more bits and pieces, such as the advent of Kindle Unlimited allowing e-books enrolled in KDP Select to be borrowed and earn royalties and the ability for authors to run paid-for ad campaigns on Amazon.com.
So, if you’re thinking about e-publishing a collection of short stories, a ‘how-to’ book or a novel then Kindle Direct Publishing for Absolute Beginners will show you the way – and it currently costs less than a nice coffee (but I’m toying with the idea of putting it up slightly to reflect the extra work that’s gone into it).
And remember, the nice thing about e-publishing is that anything goes! There’s no rules about genres or word counts – as long as the product description and price reflect the content.
Extract from one of several 5* Amazon reviews:
“The field of e-publishing through Amazon’s Kindle Direct Publishing is full of tall grasses and hedges, but Sally’s straightforward advice offered a tidy path for my first foray into becoming an online author! Easy-to-read, this guide is clearly written by a writer who has experience with the format, and can either be read as a standalone account or dipped into as you’re on the Amazon website.”
Amazon Asked Me to Change My Book Title
Posted by Sally Jenkins in Computers & Technical, Self-publishing on February 24, 2015
Regular followers of this blog will know that I published my first Kindle e-book, One Day for Me – 8 Award-Winning Stories, two years ago. It’s a collection of short stories, all of which have either won or been placed in UK writing competitions. 
A few weeks back I received an email about this book from Amazon. It told me that the book’s title contained ‘extra descriptive content ‘ which was not allowed. It said that this extra content could be ‘distracting or misleading to our customers’. I was given five days to change the title of the book or have it removed from the Kindle store.
Initially I was confused about was wrong with the title and queried it. Amazon replied that I must remove the words ‘Award-Winning’. My first reaction was to argue the point because I feel justified in using these words since all the stories have done well in competitions. But I decided it would be a David and Goliath contest and David would probably end up with all his books being removed from the Amazon store.
So, I complied and changed the title to One Day for Me – 8 Coffee Break Stories. Then I realised that I didn’t know how to change the cover image to reflect this new title. The cover was all my own work (following some wonderful advice from many of you about what worked and what didn’t) two years ago but since then I’ve forgotten how to get back in and edit it. I decided time was too precious to waste trying to sort it out so I’ve had a new cover created by Helen Measures on http://www.fiverr.com. It’s quite different from the first cover so I’m hoping that it will attract readers who dismissed the book first time around.
I post this as a warning to those of you thinking of publishing on Amazon KDP. Don’t put any spurious claims or words such as ‘free’ or ‘best’ in your title. If you do you may be asked to remove them.
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